Deck 10: Corporate Associations: Reputation and Trust

Question 1

Which of the following models cannot be used for measuring corporate reputation?

A)ORC model
B)Reptrak model
C)SIDEC model
D)RQ model

Answer 1

SIDEC model

Question 2

Which of the following dimensions does not relate to corporate reputation?

A)Rational appeal
B)Workplace environment
C)Social responsibility
D)Emotional appeal

Answer 2

Rational appeal

Question 3

The influence of reputation on reducing the purchase risks is reflected in:

A)Company's access to capital markets
B)A company's value in the financial marketplace
C)Stakeholders' preference in doing business with a company
D)Support for company in times of crisis

Answer 3

Stakeholders' preference in doing business with a company

Question 4

On which of the following identity traits does a company usually build its reputation in the eyes of investors?

A)Good relationships of consumers
B)Profitability
C)Stability
D)Potential for growth

Question 5

Reputation can have a positive influence on:

A)Acceptance of advertising messages
B)Loyalty of employees
C)Access to capital markets
D)Trust in advertising messages

Question 6

Which of the following concepts represent the dimensions of trust that deal with the likelihood that a company will fulfil the explicit promises that it makes?

A)Transparency
B)Honesty
C)Benevolence
D)Reliability