Deck 2: Product and Place Strategy

Question 1

The purpose of an ___, also called an environmental impact record (EIR), is to gather into one document enough information about the effect of a proposed project on the total environment surrounding the planned structures.

Answer 1

environmental impact statement (EIS)

Question 2

The clearest advantage of a ___ house is the fact that the home dweller does not have to climb up and down stairs.

Answer 2

one-story

Question 3

A ___ is a visual representation of the layout of a residential structure.

Answer 3

floor plan

Question 4

What are some economic features on which neighborhood quality is judged?

A) rate of owner occupancy
B) proximity to shopping, employment, and highways
C) children
D) resale values
E) good property upkeep

Question 5

What are some of the benefits of good landscaping?

A) trees reduce the risk of flood and fire
B) established trees reduce heating and cooling costs
C) grass and leaves absorb radiation from the sun
D) evergreens can break winter winds and reduce heat loss
E) flowers and fruit-bearing plants attract insects

Question 6

Which of the following customer groups are most likely to favor a one-story house?

A) families with small children
B) families with handicapped members
C) wealthy couples who enjoy water sports
D) families with teenaged children
E) the elderly

Question 7

What are some ways to reduce noise in sleeping areas of a residential property?

A) ensure bedrooms meet minimum space requirements
B) keep bedrooms far away from bathrooms
C) place bathrooms and closets between bedrooms
D) separate bedrooms from living and service areas
E) place sleeping areas near service areas, not living areas

Question 8

What are the three types of functional areas in a residential property?

A) storage area
B) living area
C) basement area
D) service area
E) sleeping area

Question 9

What must a developer do if he is interested in a parcel of land not zoned for the intended use?

A) apply to the planning commission of the designated municipality to rezone the site
B) pay a nominal fee to bypass the zoning regulations
C) wait for the annual review and present their intentions before a special council
D) put it to a vote with a ballot measure that will be added to the next general election
E) there is nothing a developer can do

Question 10

What is the principal concern of place strategy?

A) locating potential buyers with promotional materials
B) knowing the ins and outs of the product to facilitate sales
C) the overarching strategy between the four P's of real estate marketing
D) site selection for real estate development
E) competitive pricing based on geographical location

Question 11

One of the advantages of the ___ house is the fact that added space is gained at relatively low additional cost by raising the pitch of the roof and by adapting construction to the second story.

Question 12

The sleeping rooms in a ___ house are usually on the second floor.

Question 13

___ houses work better on sloping lots than any other residential housing type.

Question 14

Although property owners tend to think of land-use restrictions as a product of government control, it is possible to achieve land-use restrictions through ___, also called restrictive covenants.

Question 15

When the building is completed, a ___ is issued to the owner to show that the structure meets the building code.

Question 16

Before a building permit is granted, the design of a proposed structure must meet ___ requirements.

Question 17

A real estate developer may be required to either set aside land for schools and parks or provide money so that land for that purpose may be purchased nearby. These are often referred to as ___.

Question 18

___ taxes tend to be higher in urban areas and lower in rural areas.

Question 19

Property upkeep, structural building conditions, homogenous housing types, state of landscaping, convenience of location, and environmental hazards are examples of ___ features of a neighborhood.

Question 20

The quality of insulation can be judged based on the ___, that is the degree of resistance to winter heat loss and summer heat gain.

Question 21

In order for a house to have good energy conservation, it must have good ___ beneath the floors, between the walls, and above the ceilings.

Question 22

When real estate developers speak of the ___, they refer to three things: (1) topography, (2) orientation, and (3) landscaping.

Question 23

Which of the following is a dimension on which a residential property's neighborhood is evaluated?

A) topography
B) zoning
C) social features
D) energy conservation
E) landscaping

Question 24

How do real estate professionals judge the relative energy efficiency of a house?

A) by making an honest, good faith estimate based on their experience
B) by looking at the house blueprints filed at the registrar
C) by using complex instrumentation that measures heat loss in different parts of the house
D) by setting up sonic emitters at the windows and listening with a special detector outside
E) by asking for utility bills for the last 12 months and comparing it to other houses

Question 25

A house with established landscaping is usually considered much more attractive than one with less-established landscaping.

Question 26

To take advantage of warmth from sun radiation, houses should be built on eastern and western slopes, not on southern and northern slopes.

Question 27

Houses facing southeast and southwest are colder in the winter months and warmer in the summer months than houses facing other directions.

Question 28

One of the principal disadvantages of the one-and-a-half-story house is the fact that shoulder height in the second-story rooms may affect furniture placement.

Question 29

Two-story split-level houses are the easiest to repair and maintain.

Question 30

A common rule of thumb is that the space allotted to the kitchen should be proportional to 25% of the entire house.

Question 31

Ideally, the bedrooms should be the quietest rooms in a house.

Question 32

Quality issues in commercial real estate are highly complex because real estate structures must be built to support the basic core function of the business.

Question 33

Product strategy is mostly about home design in commercial real estate.

Question 34

High quality neighborhoods tend to provide a sense of neighborhood cohesion.

Question 35

One consideration that falls under the umbrella of financial needs in place strategy is real estate property tax.

Question 36

Zoning regulations are a minor concern as they are just loose guidelines intended to suggest appropriate uses for city spaces.

Question 37

What is one of the benefits of a lower hillside residential site in hot areas?

A) afternoon shade
B) protection from winter winds
C) improved radiative warming
D) increased sunlight
E) there are no advantages

Question 38

Why is altitude an important element in the topography of a residential site?

A) altitude sickness
B) altitude determines temperatures
C) altitude determines flood risk
D) altitude determines which plants can grow
E) altitude is not important

Question 39

What is the best type of house for a person who has low mobility?

A) a one-and-a-half-story house
B) a two-story split level house
C) a one-story house
D) a two-story house
E) none of the above

Question 40

For which of the following rooms is location most important?

A) living room
B) kitchen
C) bedroom
D) bathroom
E) dining room

Question 41

Which design consideration is shared among all functional aspects of residential properties?

A) location
B) laundry facilities
C) space requirements
D) noise
E) layout

Question 42

Which of the following is a common design consideration for living areas in residential properties?

A) layout
B) bathrooms
C) kitchen location
D) noise
E) storage space

Question 43

The purpose of an environmental impact statement is to allow a neutral decision maker to judge the environmental benefits and costs of the project.

Question 44

Land-use restrictions are all a product of government control.

Question 45

Before a building lot can be sold, the real estate developer must comply with government regulations concerning street construction, curbs, sidewalks, street lighting, fire hydrants, storm and sanitary sewers, grading and compacting of soil, water and utility lines, minimum lot size, etc.

Question 46

Houses facing southeast and southwest are colder in the winter months and warmer in the summer months than houses facing other directions.