Deck 5: Situational Analysis: Defining and Understanding the Public Relations Issue

Question 1

What is a reactive approach to an out of control problem often laden with uncertainty?

A) Scanning
B) Protective deployment
C) Preventative control
D) All of the above
E) Crisis management.

Answer 1

Crisis management.

Question 2

What is PESTLE?

A) Political and economic
B) An approach to environmental scanning
C) Social and technological
D) Legal and environmental
E) An approach to solve a public relations challenge.

Answer 2

An approach to environmental scanning

Question 3

The five forces: competition in the industry, potential of new entrants into an industry, power of suppliers, power of customers, and threat of substitutes are known as:

A) Porter's Five Forces
B) PESTLE
C) SWOT
D) PRSA
E) Newcomb's Five Forces.

Answer 3

Porter's Five Forces

Question 4

Personal contacts, internal reports, conference papers, marketing-related information, and any internal research are:

A) External sources of information
B) Census data
C) Statistical data
D) Internal sources of information
E) None of the above.

Question 5

--------- is a matter of concern for the organization. It is a public relations internal organizational or external environment challenge or opportunity.

A) Situation
B) Issue
C) Hypothesis
D) Research question
E) None of the above.

Question 6

What is SBI's Scan product?

A) It is an extensive environmental scanning service
B) It is the VALS
C) It is the MBTI
D) It is a Claritas service
E) It involves post-purchase cognitive dissonance reduction.

Question 7

This practice recognizes issues in advance their occurrence owing to regular situation monitoring.

A) Reactive issue recognition
B) Crisis responsive
C) Proactive issue recognition
D) Protective issue management
E) None of the above.

Question 8

What is a long-term proactive and systematic approach that monitors, anticipates, and evaluates issues that could impact the organization positively or negatively?

A) Options assessment management
B) Impact assessment
C) Reactive management
D) Issues management
E) Crisis management.

Question 9

What is a public relations environment like the market for products, financial institutions, legislative branch of state governments, and the federal government?

A) Situation
B) Issue
C) Challenge
D) Opportunity
E) None of the above.

Question 10

What is called the monitoring and acquisition of information about events, trends, and relationships in an organization's external (and internal) environments, the knowledge of which assists management in planning the organization's future course of action?

A) Situation
B) Issue
C) Challenge
D) Opportunity
E) Environmental scanning.