Deck 9: Persuasion Dynamics

Question 1

Morgan reads social media posts on proposed legislation of marihuana. The posts don't provide compelling arguments but with the high number of tweets, many different arguments show up in Morgan's feed.
In which of these situations will the posts likely affect Morgan's attitude about the issue most (according to the elaboration likelihood model and related empirical research) ?
Morgan…

A) cares a great deal about this issue and reflects on each argument very carefully
B) does not care much about this issue and reads the many arguments only casually.
C) decides to sort the posts by when they were posted.
D) gets emotional while reading and thinks about who posted the messages.

Answer 1

does not care much about this issue and reads the many arguments only casually.

Question 2

Which of the following is an incorrect statement? By definition, …

A) persuasion always involves intent to change attitudes or behaviors
B) social influence always involves intent to change attitudes or behaviors
C) coercion always involves threat against one's safety or well-being
D) All of the above statements are correct.

Answer 2

social influence always involves intent to change attitudes or behaviors

Question 3

Which characteristics of a source influence perceptions of source credibility?

A) Accuracy and recency
B) Timeliness and expertise
C) Relevancy and attractiveness
D) Trustworthiness and expertise

Answer 3

Trustworthiness and expertise

Question 4

refers to when source credibility is forgotten over time and no longer influences willingness to accept a message

A) The sleeper effect
B) Persuasive effect
C) Source effect
D) None of the above

Question 5

Which of the following is one of the key characteristics of persuasive messages?

A) Timeliness
B) Relevancy
C) Two-sidedness
D) All of the above are key characteristics

Question 6

Research suggests that counterarguments (arguments that go against the persuasive intent) must be avoided for effective persuasion.

Question 7

Kay, a college student who's about to graduate, reads a news commentary about an initiative that all new, incoming students will receive computer devices when coming to campus.
Which characteristic will affect how she/he processes the information before possibly adopting the commentary's view of the matter, according to persuasion theorizing?

A) Level of social comparison
B) Level of attitude reflection
C) Level of sleeper effect
D) Level of personal relevance

Question 8

refers to when people focus on persuasive messages, carefully consider the information, and generate own related thoughts.

A) Peripheral processing
B) Immediate processing
C) Delayed processing
D) Central processing

Question 9

Motivation and ability determine the processing mode

Question 10

leads to longer lasting persuasion impacts.

A) Peripheral processing
B) Immediate processing
C) Delayed processing
D) Central processing