Deck 12: Health and Risk Communication

Question 1

Public communication campaigns tend to involve which of the following components?

A) Produce a commercial benefit
B) Target smaller audiences
C) Produce a benefit for both individuals and society
D) Use only one type of communication channel

Answer 1

Produce a benefit for both individuals and society

Question 2

People's health behaviors can be influenced through mediated communication by shaping what __________________ they value, based on humans' __________________ proposed in social cognitive theory.

A) Self-efficacy / public communication capacity
B) Rewards / incentives
C) behavior standards / self-regulatory capability
D) retention processes / observational learning

Answer 2

behavior standards / self-regulatory capability

Question 3

During the television show that Jay likes to watch, there are always anti-smoking commercials playing that illustrate the consequences of smoking cigarettes. Jay is worried about the negative consequences and has decided never to smoke.
Which term best describes the above situation?

A) Observational learning
B) Entertainment-education
C) Incentive learning
D) Reactance

Answer 3

Observational learning

Question 4

Which of the following is NOT one of the four subfunctions of observational learning?

A) Attentional processes
B) Motivational processes
C) Behavior production processes
D) Selective avoidance

Question 5

Which of the following component(s) motivate the performance of behaviors learned through observational learning?

A) Self-efficacy
B) Personal and social standards
C) outcomes expectancies
D) All of the above motivate performance of learned behavior

Question 6

Mackenzie encounters ads about the health benefits of eating out less, but doesn't like the attempt to change behaviors. Mackenzie continues to go out to eat for lunch and dinner.
Which term best describes the above situation?

A) Self-efficacy
B) Psychological reactance
C) Potential outcomes
D) Motivational processes

Question 7

Which of the following is NOT a process related to entertainment-education?

A) Counter-arguing
B) Perceived persuasive intent
C) Transportation
D) All of the above are processes related to entertainment-education

Question 8

What is entertainment-education?

A) Helping TV viewers use education programs more responsibly.
B) Learning about entertainment genres and entertainment media.
C) Prosocial educational messages embedded in entertainment messages.
D) All of the above.

Question 9

What factors influence people's motivation to imitate a role model's behavior according to Social Cognitive Theory?

A) Outcome expectancies
B) Self-efficacy
C) Curiosity
D) Both A and B

Question 10

A content analysis of American prime time TV has shown that the most frequently portrayed health issue is…

A) Cancer
B) AIDS/HIV
C) Unintended pregnancy
D) Unusual diseases

Question 11

Gregory (16 years old) watches a TV show that targets teens. In the episode, a male protagonist is featured how he discusses contraceptives (birth control measures) with his girlfriend. As a result, Gregory feels confident he himself can have a similar constructive discussion with his own girlfriend. Hence, viewing the show has influenced Gregory's ____________.

A) Outcome expectancies
B) Self-efficacy
C) Curiosity
D) Both A and C