Deck 11: Content Analysis

Question 1

Content analysis has been defined as …

A) a technique for systematic description of communication content
B) a research tool for making valid conclusions from communication data
C) A method for gathering and analyzing written, spoken or visual text
D) All of the above

Answer 1

All of the above

Question 2

Content analysis has been used to analyze …

A) Songs and religious symbols
B) Advertisements
C) Magazine and newspaper articles
D) All of the above

Answer 2

All of the above

Question 3

Content analysis has been used to analyze …

A) Political speeches
B) Propaganda
C) Television shows
D) All of the above

Answer 3

All of the above

Question 4

Content analysis has been used to analyze …

A) Interpersonal communication
B) Organizational communication
C) Rhetorical communication
D) All of the above

Question 5

Shey is planning a research project using content analysis. She is considering what data to collect. Her options are … ?

A) Texts, observational notes, media broadcasts
B) Media broadcasts, interviews, focus groups
C) Media broadcasts, interviews, historical documents
D) Just about anything can be data for a content analysis

Question 6

Bria is planning a research project using content analysis. She must remember which key point?

A) Data should be collected within a pre-determined period of time
B) Data should be video recorded
C) Objectives of the study determine data for the study
D) Random sampling is the best option for data collection

Question 7

Nia is planning a research project using content analysis. She must remember which key point?

A) Data collection decisions should be systematic
B) Data must be written (if verbal then transcribed into writing)
C) Data must be generally available to the public
D) Data should have subjective properties

Question 8

Sophie is using content analysis to explore communication conflict evident in children of mixed-race heritage when attempting to identify with either parent's race. She is using the ___________ of themes, groupings, and types.

A) Content categories
B) Deductive content analysis
C) Inductive content analysis
D) Mutually exclusive

Question 9

Seimone is using content analysis to explore communication conflict evident in children of mixed-race heritage when attempting to identify with either parent's race. She is using ___________, which is when categories are based on previous research.

A) Content categories
B) Deductive content analysis
C) Inductive content analysis
D) Mutually exclusive

Question 10

Elena is using content analysis to explore communication conflict evident in children of mixed-race heritage when attempting to identify with either parent's race. She is using ___________, and creating her own categories.

A) Content categories
B) Deductive content analysis
C) Inductive content analysis
D) Mutually exclusive

Question 11

Breanna is using content analysis to explore communication conflict evident in children of mixed-race heritage when attempting to identify with either parent's race. She must remember her categories must be ________ and cannot overlap.

A) Content categories
B) Deductive content analysis
C) Inductive content analysis
D) Mutually exclusive

Question 12

Mišel is researching language structures in the LGBTQ community using content analysis. She is using multiple research assistants and wants to make sure her data is carefully documented. What's her best option?

A) Coding schedule
B) Pilot study
C) Intercoder reliability
D) Manifest meaning
E) Latent meaning

Question 13

Mišel is researching language structures in the LGBTQ community using content analysis. Since she is using multiple research assistants, she is going to hold a trial run to work out any issues. A trial run is called a _____________.

A) Coding schedule
B) Pilot study
C) Intercoder reliability
D) Manifest meaning
E) Latent meaning

Question 14

Ezi is researching language structures in the LGBTQ community using content analysis. She is using multiple research assistants. She will need to determine ________________ in order to ensure her data is dependable.

A) Coding schedule
B) Pilot study
C) Intercoder reliability
D) Manifest meaning
E) Latent meaning

Question 15

Mercedes is researching language structures in the LGBTQ community using content analysis. She is mainly interested in the __________, which is the conscious/intended meaning evident in the data.

A) Coding schedule
B) Pilot study
C) Intercoder reliability
D) Manifest meaning
E) Latent meaning

Question 16

Sami is researching language structures in the LGBTQ community using content analysis. She is mainly interested in the __________, which is the unconscious/unintended meaning evident in the data.

A) Coding schedule
B) Pilot study
C) Intercoder reliability
D) Manifest meaning
E) Latent meaning

Question 17

Alana is researching language structures in the LGBTQ community. A good option for data source is?

A) Songs
B) symbols
C) Advertisements
D) Magazine and newspaper articles
E) All of the above

Question 18

How is a deductive content analysis different from an inductive content analysis?

Question 19

How is a recording unit of analysis different from a context unit of analysis?

Question 20

How is a coding schedule different than a research plan?

Question 21

When should a researcher run a pilot study?

Question 22

When should a researcher run a statistical measure to determine intercoder reliability?

Question 23

Discuss the history of content analysis from the 18^th century to the present day.

Question 24

What should a researcher take into consideration when deciding on a quantitative vs qualitative content analysis?

Question 25

Tobin decides to conduct a communication-centered content analysis study. The approach she is using focuses on concept-driven by hypotheses. Her study would be labeled as:

A) Qualitative Content Analysis
B) Quantitative Content Analysis
C) Grounded Theory Analysis
D) Multi-Approach Analysis
E) Blended Theory Analysis

Question 26

Alejandro decides to conduct a communication-centered content analysis study. The approach he is using draws on both explicit and latent content. His study would be labeled as:

A) Qualitative Content Analysis
B) Quantitative Content Analysis
C) Grounded Theory Analysis
D) Multi-Approach Analysis
E) Blended Theory Analysis

Question 27

Marco decides to conduct a communication-centered content analysis study. His approach uses a series of defined steps to sort the data. His study would be labeled as:

A) Qualitative Content Analysis
B) Quantitative Content Analysis
C) Grounded Theory Analysis
D) Multi-Approach Analysis
E) A and B

Question 28

Ilhan decides to conduct a communication-centered content analysis study. The approach she is using relies on a numeric count to establish repetition and intensity, then shifts to latent analysis. Her study would be labeled as:

A) Qualitative Content Analysis
B) Quantitative Content Analysis
C) Grounded Theory Analysis
D) Multi-Approach Analysis
E) Summative Qualitative Content Analysis

Question 29

Qualitative and Quantitative Content Analysis are similar in what ways?

A) Uses a polar opposition approach to data
B) Uses a systematic approach to data
C) Uses latent content analysis
D) Uses regressive content analysis

Question 30

Shae is planning a qualitative content analysis. His study involves identifying and comparing emergent codes. His approach is called:

A) Open Coding
B) Constant Comparison Coding
C) Theoretical Coding
D) Axial Coding

Question 31

Camila is conducting a qualitative content analysis. Her study involves breaking apart data data line by line to identify categories and themes. Her approach is called:

A) Open Coding
B) Constant Comparison Coding
C) Theoretical Coding
D) Axial Coding

Question 32

Ayo is planning a qualitative content analysis. His study involves selective coding based on a theoretical lens. His approach is called:

A) Open Coding
B) Constant Comparison Coding
C) Theoretical Coding
D) Axial Coding

Question 33

Melina is planning a qualitative content analysis. Her study involves an inductive and deductive process for relating codes to one another to create categories. Her approach is called:

A) Open Coding
B) Constant Comparison Coding
C) Theoretical Coding
D) Axial Coding

Question 34

Ines is prepping her qualitative content analysis and planning on the following steps. Identify the step which does not belong in her study.

A) Identify popular communication practices in popular culture
B) Review existing scholarly literature
C) Collect data
D) Prepare data for analysis
E) Develop a coding framework

Question 35

How is grounded theory different from a thematic analysis?

Question 36

What is the purpose of categories in a qualitative content analysis?

Question 37

What is the purpose of themes in a qualitative content analysis?

Question 38

Briefly identify and provide an example for the 7 main steps for conducting a qualitative content analysis.

Question 39

Identify and compare the three main approaches to qualitative content analysis. Demonstrate how the same dataset works in each of the three approaches.