Deck 7: Movie Marketing

Question 1

What does marketing a movie encompass?

Answer 1

Advertising, promotion, and publicity activities that create audience awareness for a film

Question 2

If the role of distribution is to create availability, what is the role of marketing for a film?

Answer 2

To create awareness of a film for audiences

Question 3

Why is a theatrical launch of a movie important?

Answer 3

It has an impact on success or failure over its economic lifetime.

Question 4

Why is a title important marketing?

Question 5

Describe what is on a one-sheet or poster for a movie.

Question 6

What are audience demographics?

Question 7

What are audience psychographics?

Question 8

What are MPAA film ratings

Question 9

What are some of the major film markets?

Question 10

What happens at film markets?

Question 11

Why is social media popular to market a film?

A) It is a lower cost alternative to TV advertising
B) Can target audiences precisely based on demographics
C) Can target audiences precisely based on psychographics
D) There is only 1 platform

Question 12

What are common elements of social media marketing campaigns?

A) Actual trailers or ads,
B) The entire script
C) Character comments, cast and crew activity
D) The entire budget, schedule, all contracts of crew
E) Contests or games

Question 13

Digital components to market a movie may include

A) Interactive websites
B) Apps
C) Video games
D) Snail mail

Question 14

Why would indies want their film to play in a film festival?

A) Get a distributor
B) Market the film
C) Theatrical exhibition
D) Networking

Question 15

Ways to involve audiences with a movie's release may include which of the following:

A) Publicity stunts
B) Interactive games
C) Geocaching
D) Social media
E) Billboard

Question 16

The goal of social media marketing is to attract followers to a movie and increase buzz.

Question 17

The worst thing that can happen in social media marketing for a film, is for posts to go viral.

Question 18

A challenge of marketing in the social media landscape is that there are never any new platforms.

Question 19

New companies have emerged that collect and analyze social media data specifically for studios and brands.

Question 20

Film markets are grocery stores with movies in them.

Question 21

Studio movies are never allowed to play in film festivals.

Question 22

Merchandising has become a significant revenue stream for movies, particularly big budget, studio films.

Question 23

Audience research is new to the movie industry.

Question 24

New technologies like Virtual Reality and Augmented Reality are used in marketing movies.

Question 25

Describe what a marketing plan for a movie should address.