Deck 25: Experimental Approaches

Question 1

Which of the following is NOT a limitation of panel studies?

A) Recruitment and retention
B) Validity and reliability
C) Subjects not paying much attention to the studied behavior
D) Overwhelming data

Answer 1

Subjects not paying much attention to the studied behavior

Question 2

__________ is when two different versions of an advertisement are prepared. Half of the recipients see one version of the ad, and the other half see the other version.

A) Market tests
B) Split runs
C) Cohort studies
D) Panel studies

Answer 2

Split runs

Question 3

__________ are quasi-experimental studies that are especially good at detecting changes over time.

A) Market tests
B) A/B tests
C) Cohort studies
D) Panel studies

Answer 3

Panel studies

Question 4

__________ is when two different versions of an advertisement are prepared. Half of the recipients see one version of the ad, and the other half see the other version.

A) Market tests
B) A/B tests
C) Cohort studies
D) Panel studies

Question 5

Gathering not enough data is one of the limitations of panel studies

Question 6

Split runs are also referred to as A/B tests.

Question 7

Split runs are two different versions of an advertisement are prepared. Half of the recipients see one version of the ad, and the other half see the other version.

Question 8

Mortality is when panel members dropout of studies over time.

Question 9

Panel studies are essentially the same as panel studies.

Question 10

Market tests represent small-scale trials in the actual consumer marketplace.

Question 11

How are panel studies different from cohort studies?

Question 12

Explain the limitations of panel studies.

Question 13

How are split runs different from market tests?