Deck 7: Online Resources

Question 1

__________ is a source/service for measuring audience on the Internet.

A) Arbitron
B) MRI
C) Scarborough
D) Comscore

Answer 1

Comscore

Question 2

__________ is a source/service for measuring audience on the Internet.

A) Arbitron
B) MRI
C) Scarborough
D) Nielsen Netratings

Answer 2

Nielsen Netratings

Question 3

SEO stands for __________.

A) Site Optimization
B) Service Essential Optimization
C) Site Ergonomic Optimization
D) Search Engine Optimization

Answer 3

Search Engine Optimization

Question 4

SEM stands for __________.

A) Site Essential Media
B) Service Engine Marketing
C) Super Essential Marketing
D) Search Engine Marketing

Question 5

__________ monitors new media to provide marketers metrics that measure the amount of discussion surrounding their brands on social media

A) Nielsen BuzzMetrics
B) Arbitoron
C) Scarborough
D) MRI

Question 6

Which of the following in NOT typically an area of online measurement in advertising and public relations?

A) Media measurement
B) Consumer behavior
C) Campaign measurement
D) Web site optimization

Question 7

Off-site analytics includes both web site saturation and popularity.

Question 8

Nielsen BuzzMetrics measures audience ratings on television.

Question 9

Bounce rate is defined as the percentage of visits where someone enters and exits the same page without visiting any other pages on the site.

Question 10

Popularity refers to how many times the Web site is linked by other Web sites.

Question 11

Saturation refers to the number of pages of the website that are indexed on a search engine.

Question 12

How is SEO different from SEM?

Question 13

List two uses of social media when it comes to research in advertising and public relations.