Deck 5: Focus Group Research

Question 1

The ideal focus group would contain about 25 individuals.

Answer 1

False

Question 2

Focus groups, although revealing, are one of the most expensive ways to conduct communication research.

Answer 2

False

Question 3

One disadvantage of a focus group is that a single participant may try to dominate the discussion.

Answer 3

True

Question 4

One advantage of a focus group is that it can often be conducted quickly.

Question 5

The focus group moderator's main job is to take notes on everything the participants say.

Question 6

Eight o'clock in the morning, when participants are fresh, is the best time to conduct a focus group session.

Question 7

Children are welcome to attend and participate in a focus group with their parents.

Question 8

An incentive or reward of some kind is often needed to motivate individuals to participate in a focus group.

Question 9

Since focus groups are face-to-face events, it is not necessary to get participants to sign informed consent forms.

Question 10

Telephone focus groups have been used in situations where participants are unable to travel to the research location due to health or other complications.

Question 11

What is a focus group?

Question 12

About how many individuals should participate in the typical focus group?

Question 13

What is an open-ended question?

Question 14

What is one advantage a focus group has?

Question 15

What is one disadvantage a focus group has?

Question 16

Why is the moderator extremely important in a focus group session?

Question 17

Why should refreshments be served at a focus group session?

Question 18

What should you do if no one shows up for the focus group session?

Question 19

Research activities collect data. What sort of data do focus groups generate?

Question 20

How would you analyze focus group data to determine what it all means?

Question 21

What is one problem with conducting a telephone focus group?

Question 22

What is an incentive and why would one be important in focus group research?