Deck 4: Policy, Strategy and Goal Deployment

Question 1

The sharing economy has transformed business relationships in the supply chain by allowing

A)Consumers to also be suppliers
B)Consumers to become consumers
C)Suppliers to become purchasers
D)Consumers to become selective purchasers of quality products

Answer 1

Consumers to also be suppliers

Question 2

Checking email stimulates which substance in the body?

A)Adrenaline
B)Antihistamine
C)Dopamine
D)Diamorphine

Answer 2

Dopamine

Question 3

In terms of personal access to tourism, which of the following is the odd one out

A)Age
B)Well-being
C)Class
D)Income

Answer 3

Well-being

Question 4

Sensational elements of human experience do not refer to:

A)Happiness
B)Visual elements
C)Audible elements
D)Touch/Smell

Question 5

The rise of a more demanding consumer has NOT been stimulated by:

A)Poverty
B)Better education
C)Increased affluence
D)More experience of travel, including international travel

Question 6

For tourism organisations, the experience economy means that they will need to avoid:

A)Creating a sensation
B)The use of brands
C)Personalizing the experience
D)Developing trust and a bond with the consumer

Question 7

Murdy et al.'s (2018) study of ancestral tourism identified pull motives for trips which do NOT generally include these groups of visitors:

A)Enthusiasts
B)Adventurers
C)Those with general interests
D)Heritage seekers

Question 8

Which of the following is NOT a form of Urry's Tourist Gaze?

A)Romantic
B)Collective
C)Sociological
D)Spectatorial

Question 9

In Plog's Tourist Types, which is the odd one out?

A)Allocentric
B)Mid-Centric
C)Psychocentric
D)Philocentric

Question 10

Which author examined the family life cycle in 1901?

A)Booth
B)Rowntree
C)Shaw
D)Webb