Deck 9: Benchmarking and Change Management

Question 1

Of the following which has the largest volume of visitors to an industrial tourism attraction

A)Cadbury's
B)Guinness
C)Ben and Jerry's
D)Volkswagen's car plant

Answer 1

Volkswagen's car plant

Question 2

Which author's model outlined the elements of a visitor attraction

A)Urry
B)Leiper
C)MacCannell
D)Lew

Answer 2

MacCannell

Question 3

Which author's model of a tourist attraction included a central nucleus, inviolate zone and zone of closure?

A)Leiper
B)Gunn
C)MacCannell
D)Lew

Answer 3

Gunn

Question 4

According to Lennon, in the typical lifecycle of a visitor attraction, in which year does it need new investment to innovate?

A)2
B)3
C)4
D)5

Question 5

Which of the following statements is TRUE

A)Visit England's visitor survey is a voluntary survey and the results are not necessarily comparable year by year as the same attractions may not respond each year
B)Visit England's visitor attraction statistics are derived from a mandatory survey all attractions must comply with
C)Visit Britain provides a visitor survey tool online that visitor attractions complete annually
D)The Office for National Statistics undertakes a visitor attraction survey on behalf go Visit England annually

Question 6

Among the most important factors promoting visits to visitor attractions are

A)Marketing on the web
B)Word of Mouth
C)Billboard advertising
D)Television advertising

Question 7

Which of the following is NOT a new trend that has extended the scope of visitor attractions?

A)Shopping
B)Events
C)Theme Parks
D)Film Tourism

Question 8

Which is the odd one out? Dark Tourism is associated with

A)Death
B)Enjoyment
C)Disaster
D)Human suffering

Question 9

Select the statement which is INCORRECT Escape rooms appeal to visitors because they

A)Appeal to visitors desire for relaxation
B)Are an emotional learning experience
C)Require practical problem-solving skills
D)Are a potentially transformational experience for individuals

Question 10

In the management of visitor attractions, how can technology be applied?

A)To create a unique product
B)To enhance the visitor experience
C)To manage visitors
D)To replace all human interaction at the attraction