Deck 6: Persuasion and New Media

Question 1

what is the definition of following key term
-New media

Answer 1

the convergence of traditional media (such as film, music, language, images, and text) with the interactive ability of computer technology.

Question 2

what is the definition of following key term
-Oral Tradition

Answer 2

cultural messages or traditions verbally transmitted across generations.

Question 3

what is the definition of following key term
-Primary orality

Answer 3

a culture that has no knowledge of technology beyond the spoken word.

Question 4

what is the definition of following key term
-Secondary orality

Question 5

what is the definition of following key term
-Written Tradition

Question 6

what is the definition of following key term
-Print Tradition

Question 7

what is the definition of following key term
-Printing press

Question 8

what is the definition of following key term
-Electronic Tradition

Question 9

what is the definition of following key term
-Mashed up

Question 10

what is the definition of following key term
-Fidelity

Question 11

what is the definition of following key term
-Agency

Question 12

what is the definition of following key term
-Social networking

Question 13

what is the definition of following key term
-Mass interpersonal persuasion

Question 14

what is the definition of following key term
-Persuasive experience

Question 15

what is the definition of following key term
-Identity management

Question 16

what is the definition of following key term
-Automated structure

Question 17

what is the definition of following key term
-Social distribution

Question 18

what is the definition of following key term
-Rapid cycle

Question 19

what is the definition of following key term
-Huge social graph

Question 20

what is the definition of following key term
-Measured impact

Question 21

what is the definition of following key term
-Cultural Studies Theory

Question 22

what is the definition of following key term
-Hegemony

Question 23

what is the definition of following key term
-False consciousness

Question 24

what is the definition of following key term
-Out-of-control bodies

Question 25

what is the definition of following key term
-Peep culture

Question 26

what is the definition of following key term
-Reciprocation

Question 27

what is the definition of following key term
-Commitment and consistency

Question 28

what is the definition of following key term
-Social proof

Question 29

what is the definition of following key term
-Liking

Question 30

what is the definition of following key term
-Authority

Question 31

what is the definition of following key term
-Scarcity

Question 32

New media is

A) cultural messages or traditions verbally transmitted across generations.
B) verbal communication sustained through other technologies.
C) the convergence of traditional media with the interactive ability of computer technology.
D) media that require users to make use of electronics to access content.
E) the persuasive experience shared between friends.

Question 33

The ability to use a device such as a smart phone to talk to people as well as browse the Internet distinguishes it as part of the -------------- tradition.

A) Electronic
B) Oral
C) New Media
D) Authoritative
E) Second Orality

Question 34

Not all students can afford the latest iPhone. This makes more students want to own the phones and elevates them to a

A) measured impact.
B) status image.
C) symbol of femininity.
D) social proof.
E) social distribution.

Question 35

Verbal communication that is sustained through other technologies such as the telephone or Internet is known as

A) primary orality.
B) Electronic Tradition.
C) Oral Tradition.
D) secondary orality.
E) mass interpersonal persuasion.

Question 36

Twitter is an example of a

A) social distribution.
B) social network.
C) false consciousness.
D) social proof.
E) measured impact.

Question 37

The Internet has created--------------- because consumers can also be producers of content and goods.

A) hegemony
B) electronic tradition
C) cultural studies theory
D) new media tradition
E) rapid cycle

Question 38

The development of the-------------- tradition allowed for the expansion of literacy and the ability to produce and share information with the masses.

A) electronic
B) written/print
C) cultural studies
D) oral
E) new media

Question 39

A new student group on campus is promoting its Facebook page on fliers. You notice that several of your friends have "liked" this group on Facebook, so you "like" it too. This is an example of which principle of influence?

A) authority
B) commitment and consistency
C) social proof
D) reciprocation
E) liking

Question 40

One of the reasons that businesses and organizations like setting up social media pages is because they have the capability of determining the

A) hegemony.
B) measured impact.
C) social proof.
D) rapid cycle
E) fidelity

Question 41

The ability for individuals to change attitudes and behaviors on a mass scale is known as

A) social proof.
B) hegemony.
C) social distribution.
D) social networking.
E) mass interpersonal persuasion.

Question 42

Katy Perry appears in TV commercials promoting Proactiv acne treatment. This is an example of which principle of influence?

A) authority
B) scarcity
C) social proof
D) reciprocation
E) liking

Question 43

Because all types of media are converging onto single platforms such as laptops, smartphones and tablets, the ways that we are exposed to-------------- are changing as well.

A) video
B) persuasion
C) hegemony
D) peep culture
E) reciprocation

Question 44

Which of the following is NOT a component through which mass interpersonal persuasion occurs?

A) rapid cycle
B) social distribution
C) reciprocation
D) automated structure
E) measured impact

Question 45

A store in the mall was offering a buy one, get two free offer on pants, so you shopped at the store. Even though the sale is no longer going on, you still do business at the store. This is an example of which principle of influence?

A) business and influence
B) commitment and consistency
C) social proof
D) reciprocation
E) liking

Question 46

Recent research on political campaigns revealed that an established----------------- was directly tied to the number of votes received.

A) agency
B) public relations team
C) campaign
D) web presence
E) rapid cycle

Question 47

One of the most implicit forms of persuasion on Facebook deals with---------------- , or the representation of the self as socially desirable.

A) peep culture
B) identity management
C) social proof
D) social distribution
E) social networking

Question 48

You notice that the salesperson in the bookstore is wearing the same shoes as you and is in your math class. Even though another store closer to where you live also has what you are looking for, you are more likely to buy from the bookstore because you share similarities with the salesperson at the bookstore. This is an example of

A) authority.
B) scarcity.
C) social proof.
D) reciprocation.
E) liking.

Question 49

Social media features such as status updates are changing the way we value

A) friends.
B) technology.
C) privacy.
D) interactivity.
E) music.

Question 50

Among other reasons, social networking is persuasive because

A) you can participate in games.
B) photos can be viewed.
C) messages are encouraging among peers.
D) messages can quickly be distributed among people in a network.
E) all types of people use it.

Question 51

A friend of yours has sent you an online request via social media to "friend" their band.
You do not like the band's music, but you "friend" the band anyway because you feel that not "friending" the band would put you in a difficult situation. This is an example of
Which principle of influence?

A) authority
B) commitment and consistency
C) social proof
D) reciprocation
E) liking

Question 52

When the number of users on a social media site such as Facebook increases, the influence of persuasion is

A) visible.
B) contained to your social network.
C) reciprocated.
D) social proof.
E) compounded.

Question 53

-------------------- argues that the media are powerful tools of the elite and serve to keep powerful people in control.

A) Cultural Studies Theory
B) Social distribution
C) Automated Structure Theory
D) Identity management
E) Electronic Tradition

Question 54

The idea that one social group dominates another is known as

A) false consciousness.
B) authority.
C) automated structure.
D) hegemony.
E) identity management.

Question 55

New media technology allows marketers to use------------------ to target consumers with advertisements that are personalized based on the information they have provided in a social media profile.

A) business and influence
B) authority
C) surveillance
D) measured impact
E) identity management

Question 56

Even though we determine the information about ourselves to share via social media, we do not--------------------- the information.

A) post
B) save
C) control
D) edit
E) compose

Question 57

Social networking is created with the sole purpose of persuasion.

Question 58

Persuasion occurs to deceive or harm us.

Question 59

Secondary orality refers to a culture that has no knowledge of technology beyond the spoken word.

Question 60

The 1992 presidential campaign marked the first major national campaign to make use of the Internet.

Question 61

To date, no form of new media has had as much of an impact on our everyday lives as social networking.

Question 62

Social distribution is the ability for individuals to change attitudes and behaviors on a mass scale.

Question 63

Managing identity is one of the most implicit forms of persuasion on Facebook.

Question 64

The acts of persuasion on social media websites are contained to
advertisements.

Question 65

Electronic Tradition Theory argues that media are powerful tools of the elite and serve to keep powerful people in control.

Question 66

It is a proven fact that we are safer when we are under surveillance.

Question 67

Provide three examples of Cialdini's principles of influence that are used as tools for persuasion in new media. Are these examples ethical or unethical?

Question 68

Compare persuasive messages from the oral tradition with persuasive messages today.
How has the influence of persuasive messages changed as we have advanced to a point when almost all media platforms are converging onto a single device, such as laptops, smartphones, and tablets?

Question 69

Give an example of how the Oral, Written/Print and Digital/New Media Traditions are melded together. What type of overall communication experience does this create?

Question 70

How does a business's social media page compare with its professional website. Which do you consider more credible and why?

Question 71

List the media technologies that you use on a daily basis and consider the various features of these technologies. Which technological traditions do these features appear to have developed from?

Question 72

Where do you think technology is headed? What might be the characteristics of a tradition that follows the Digital/New Media Tradition?

Question 73

What are some elements of mass interpersonal persuasion that you have witnessed in other forms of new media? Is mass interpersonal persuasion possible in traditional media?

Question 74

Give an example of persuasion that you have witnessed on a social networking website.

Question 75

Do you agree that a digital divide is occurring in social networking? Explain and justify your answer.

Question 76

How have you experienced conflicts with privacy and/or surveillance in your life? Do you think potential employers should search social media sites for information about a prospective employee? Why or why not?