Deck 11: Scale Development, Sampling, and Measurement Techniques in Research

Question 1

Even numbered non-verbal rating scale using single adjectives instead of bipolar opposites is called

A)Semantic Differential
B)Multi-dimensional scaling
C)Stapel Scale
D)Standardised Instruments

Answer 1

Stapel Scale

Question 2

Instrument's ability to accurately measure variability in stimuli or response is known as

A)Sensitivity
B)Practicality
C)Generalisablity
D)Economy

Answer 2

Sensitivity

Question 3

Scale in which the respondent directly compares two or more objects and makes choices among them is

A)Ranking Scale
B)Rating Scale
C)Graphic Scale
D)None of these

Answer 3

Ranking Scale

Question 4

Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is

A)Method of paired comparison
B)Forced Ranking
C)Constant Sum Scale
D)All of the above

Question 5

Original source from which researcher directly collects the data that has not been previously collected

A)Primary data
B)Secondary Data
C)Tertiary Data
D)None of these

Question 6

Technique in which the respondents and/or the clients communicate and/or observe by use of the internet

A)Online Ethnography
B)Online Interview
C)Online Questionnaire
D)Online Focus Group

Question 7

Issue to be considered for the secondary data include which of the following

A)Sufficiency
B)Reliability
C)Suitability
D)All of the above

Question 8

Method that involves recording the behavioural pattern of people, objects and events in a systematic manner to obtain information about the phenomenon of interest

A)Observation
B)Online Survey
C)Schedules
D)Warranty Cards

Question 9

Technique that allow several members of a hiring company to interview a job candidate at the same time is

A)Panel Interview
B)Self administered interview
C)Mail Interview
D)Electronic Interview

Question 10

Qualitative methods are probably the oldest of all the scientific techniques, the method of qualitative research is:

A)Questionnaire
B)Attitude Scales
C)Depth Interview
D)Observation

Question 11

In validity of measurement scales, validity can be measured through several methods like

A)Content
B)Criterion
C)Construct
D)All of the above

Question 12

The test of reliability is an important test of sound measurement. The methods to evaluate reliability of scales are:

A)Convergent
B)Delegating measurement strategies
C)Split-Halves Method
D)None of the above

Question 13

The most common scales used in research are

A)Nominal
B)Ratio
C)Ordinal
D)All of the above

Question 14

In scale construction technique, scale can be developed by

A)Ratio Scale
B)Cumulative Scale
C)Nominal scale
D)Ordinal scale

Question 15

The criteria for good scale is developed by

A)Reliability
B)Practicability
C)Sensitivity
D)All of the above

Question 16

The main problem in questionnaire is

A)Accessible to Diverse Respondent
B)Greater Anonymity
C)Shows an inability of respondent to provide information
D)None of these

Question 17

Electronic interview can be conducted by:

A)Telephonic
B)Fax
C)Personal
D)All of the above

Question 18

Define the correct sequence in the stage of sampling:

A)i) Sampling method selection ii) Population definition iii) Sampling frame development iv) Sampling unit specification v) Sample size determination
B)i) Population definition ii) Sampling frame development iii) Sampling unit specification iv) Sampling method selection v) Sample size determination
C)i) Sampling method selection ii) Sampling unit specification iii) Sample size determination iv)Population definition v) Sampling frame development
D)i) Sample size determination ii) Population definition iii) Sampling frame development iv)Sampling unit specification v) Sampling method selection

Question 19

What are the two types of sampling methods?

A)Random or probability sampling and non-probability sampling
B)Probability sampling and random sampling
C)Probability sampling and non-random sampling
D)All of the above

Question 20

It is a special non-probability method used when the desired sample characteristic is rare, which sampling

A)Panel Sampling
B)Snowball sampling
C)Convenience sampling
D)Purposive Sampling

Question 21

The university book shop selects 200 of its more than 8000 customers to participate in a study on service quality in the shop. The book Shop has established a ________ for use in its research.

A)Population
B)Field setting
C)Dependent grouping
D)Sample

Question 22

A good sampling frame must be

A)Relevant
B)Complete
C)Precise
D)All of the above

Question 23

How many different sample of size 3 can be taken from the population comprising 5 elements?

A)7
B)12
C)5
D)10

Question 24

When sample size increases, which of the followings correct?

A)The standard error remains unchanged
B)The standard error increases
C)The standard error declines
D)None of the above