Deck 1: The Power of Public Opinion: Understanding the Role of Society in Policy-Making and Media Perception

Question 1

In _______________ society, the voice of the people forms the crux of any legislation or policy in the land.

A)tribal
B)modern
C)conservative
D)contemporary

Answer 1

modern

Question 2

The term '__________' was coined by philosopher John Locke.

A)public opinion
B)propoganda
C)media inluence
D)agenda

Answer 2

public opinion

Question 3

Collective evaluations expressed by people on political, social issues, policies, institutions and individuals is called _________________.

A)exit poll
B)feedback
C)public opinion
D)byte

Answer 3

public opinion

Question 4

Political scientists and some historians have regarded public opinion as equivalent to the __________________.

A)social discourse
B)political ideology
C)nationalism
D)national will

Question 5

____________ work to change policy actively through direct interaction with policymakers.

A)Pressure groups
B)opinion leaders
C)influencers
D)newsmakers

Question 6

Public opinion is important in a democracy because the people are the ultimate source of ___________power.

A)economic
B)political
C)social
D)liberal

Question 7

Political parties must maintain a certain level of positive public opinion with the help of media to maintain their ____________.

A)status quo
B)brand personality
C)authority
D)power

Question 8

Society is not ___________________________.

A)homogeneous
B)hetrogenous
C)united
D)seperated

Question 9

Trump's claim to make a wall on the Mexican border was heavily criticised & opposed by ___________________ Americans.

A)democratics
B)conservative
C)liberal
D)socialist

Question 10

A ________________is drafted by the collective will of the people.

A)bill
B)law
C)policy
D)constitution

Question 11

Conveying positive images of the LGBTQ community via mass media can lead to __________________ change.

A)critical
B)constructive
C)legal
D)ethical

Question 12

Media pervasiveness and press freedom are related to _____________ amongst the youth.

A)human rights
B)moral behaviour
C)liberal attitudes
D)pop culture

Question 13

According to a July Pew Research Center Survey, 23% of adult users of social media in US changed their opinions on a social or a political issue after reading _______________ on the said medium.

A)liberal media reports
B)influencers opinions
C)viral tweets
D)trump's claims

Question 14

Walter Lippmann's book 'Public Opinion' was published in the year _____________.

A)1945
B)1922
C)1914
D)1965

Question 15

His book 'Public Opinion' at that time, was considered to be the most persuasive critique of ________________.

A)autocracy
B)monarchy
C)democracy
D)republican parties

Question 16

Most important & popular American philosopher of the era, _________________ at that time gave rave reviews to Lippmann's book

A)Karl Marx
B)John Dewey
C)Harold Laswell
D)Noam Chomsky

Question 17

Most democratic theorists in the 20th century believed that more information would produce a more __________________

A)active citizenry
B)socialist citizenry
C)independent citizenry
D)informed citizenzry

Question 18

More information doesn't necessarily lead to more enlightened ____________________.

A)civic participation
B)political support
C)financial independence
D)social reforms

Question 19

_________________ once said "News and truth are not the same thing'

A)Walter Lippmann
B)Harold Laswell
C)John Dewey
D)Karl Marx

Question 20

Narratives by the ______________reflect biases, experience, ignorance, hopes, confusion.

A)politicians
B)religious leaders
C)newsmakers
D)businessmen

Question 21

The ____________________was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet.

A)media influence model
B)propoganda model
C)public opinion model
D)two-step flow model

Question 22

For the research presented in the book _________________, ther researchers studied voters' decision-making processes during the 1940 U.S. presidential election

A)Media & the masses
B)People's Choice
C)Personal Influence
D)Manufacturing consent

Question 23

According to researchers, '_________________' are active media users who collect, interpret, and diffuse the meaning of media messages to less-active media consumers.

A)politcal leaders
B)businessmen
C)opinion leaders
D)religious leaders

Question 24

Thetwo-step flow theory was later developed by Lazarsfeld & Elihu Katz in the book __________________.

A)Personal Influence
B)Manufacturing consent
C)People's Choice
D)Media & the masses

Question 25

According to Lazarsfeld & Katz, people's reactions to media messages are mediated by __________________ with members of their social environment.

A)individual communication
B)mass communication
C)group communication
D)interpersonal communication