Deck 2: Exploring Theories and Concepts of Mass Media and Information Consumption

Question 1

Recent international surveys regarding people's various sources of information also indicate that people rely much more on _______________ than on personal communication.

A)social groups
B)mass media
C)political leaders
D)religious leaders

Answer 1

mass media

Question 2

The Propaganda model of media control was introduced by Noam Chomsky & ___________________.

A)John Dewey
B)Walter Lippmann
C)Edward. S. Herman
D)Harold Laswell

Answer 2

Edward. S. Herman

Question 3

The theory of propganda was first introduced in the book ______________________.

A)People's Choice
B)Manufacturing Consent
C)Personal Influence
D)Media & the masses

Answer 3

Manufacturing Consent

Question 4

A propaganda model focuses on the inequality of ___________________, and its multilevel effects on mass-media.

A)wealth and power
B)political influence and wealth
C)resources and manpower
D)mass appeal and social quo

Question 5

According to theorists, media operates like a business by producing & selling a product instead of doing its primary job of ________________________.

A)being goverment's mouth piece
B)promoting sponsors
C)entertaining people
D)disseminating news

Question 6

Agenda setting theory was launched by Maxwell McCombs and _______________________________.

A)Donald L. Shaw
B)Edward. S. Herman
C)Walter Lippmann
D)Noam Chomsky

Question 7

In order to maximize profit newsmakers sacrifice ___________________.

A)good contacts
B)news objectives
C)collaborations
D)sponsorships

Question 8

Corporate organization who owns media never publishes their_________________.

A)contracts
B)political connections
C)financial details
D)ownership claim

Question 9

________________ play the major role of funding in mass media

A)Advertisements
B)Poltical parties
C)corporate donations
D)public donations

Question 10

Absence of advertising will increase the ____________ of media consumption.

A)cost
B)price
C)profit
D)loss

Question 11

_______________ of the mass media is often modified to favour sponsors & advertisers.

A)Popularity
B)Price
C)Reach
D)Ethics

Question 12

____________refer to the negative responses to the statement or programme published or broadcasted.

A)Criticsm
B)Rumours
C)Flaks
D)Reviews

Question 13

The process to use the influence of media to make people give importance to certain news stories over others is called _________________.

A)media ethics
B)agenda setting theory
C)news policy
D)public interest

Question 14

___________________explains how people use the media for their own need.

A)Persuasive theory
B)Propoganda Theory
C)public opinion model
D)Users & gratification theory

Question 15

_____________________ states that the audience is passive.

A)media influence model
B)Magic Bullet theory
C)two-step flow model
D)propoganda model

Question 16

The Uses and Gratification theory has a __________________approach.

A)user/audience-centered
B)media-centric
C)policy-centric
D)feedback-centric

Question 17

_______________________ is defined as people's use media for acquiring knowledge, information, facts.

A)Essential needs
B)Academic needs
C)Cognitive needs
D)Civic needs

Question 18

When people use media to satisfy their emotional release is called as ____________________.

A)cognitive needs
B)civic needs
C)essential needs
D)affective needs

Question 19

Personal integrative needs is also called as _____________________

A)self-esteem need
B)cognitive needs
C)essential needs.
D)cognitive needs.

Question 20

Media consumption is also a form of ________________ for the masses.

A)psychological connect
B)escapism
C)entertainment
D)human interest

Question 21

Personal integrative needs are _____________ in nature.

A)subjective
B)private
C)social
D)emotional

Question 22

___________________brings in more viewers

A)Realistic portrayal
B)Debates
C)Sensationalism
D)Emotional news

Question 23

The uses and gratification theory does not bring into consideration the of the media.

A)economy
B)power
C)reach
D)connect

Question 24

Arab Spring Uprising got everyone's attention of activism originating on ______________________.

A)social media
B)social groups
C)political groups
D)academic groups

Question 25

Violent and political unrest in Syria has brought increased attention to the role of _______________________.

A)Twitter revolution
B)goverment change
C)interational relations
D)citizen journalism

Question 26

Mainstream media is often criticised for its _____________ reporting style of rape cases.

A)unethical
B)glorifying
C)inhuman
D)insensitive

Question 27

Section _______________ in the Indian Penal Code by the Criminal Law Amendment Act prevents social victimisation of a rape victim.

A)19A
B)228A
C)225B
D)130B

Question 28

The Section 228A of the Indian Penal Code has been enforced since 1983 and was strongly reinforced by the I&B ministry in __________.

A)2012
B)2018
C)2020
D)2016

Question 29

In April 2018, the _________________ urged the media not to sensationalise rape cases and maintain a cap on the breadth of detailed coverage in terms of visual description.

A)Maharashtra High Court
B)Civil court
C)Supreme Court
D)NGOs

Question 30

______________________ is being recognised as the fourth pillar of democracy

A)mass media
B)social media
C)literature
D)international relations

Question 31

Representation of people from diverse backgrounds in the media to strengthen ___________ space

A)social
B)democratic
C)political
D)liberal

Question 32

RNI stands for _____________________________.

A)Reporters & Newsmakers of India
B)Rights of Nationalists in India
C)Right to News India
D)Registrar of Newspapers for India

Question 33

PCI stands for ______________________________.

A)Press Council of India
B)Press Club of India
C)Press Culture in India
D)Press Corporations of India

Question 34

The PCI was set up in the year ______________.

A)1966
B)1951
C)1947
D)1985

Question 35

The main objectives of _________________ is preserving freedom of press and improving the standard of the press in India.

A)ANI
B)RNI
C)PCI
D)Reuters

Question 36

A majority of media houses in India is _______________ owned.

A)privately
B)publicly
C)corporate
D)government

Question 37

The Press in India 2014-2015 report stated that both registration and circulation have _______________________in spite of increasing presence of electronic media.

A)decreased
B)increased
C)stabalized
D)remained stagnant

Question 38

The Hindi Press followed by ________________ continues to maintain their lead in Indian Press.

A)Marathi Press
B)Tamil Press
C)Malayalam Press
D)English Press

Question 39

It is expected that media should have an ________________ action policy for the marginalized segment in our country.

A)promotional
B)negative
C)affirmative
D)neutral

Question 40

In Assam's Bodoland, the armed conflict that began in the late ____________.

A)1930s
B)1950s
C)1940s
D)1980s

Question 41

Media is considered to be one of the most ______________forces for public behaviour.

A)influential
B)social
C)political
D)commercial

Question 42

The projection of news from the region to the national platform impacts the ____________ of the audience.

A)viewership
B)psyche
C)TRPs
D)sponsorship

Question 43

India recognizes the utility of the media in _______________________.

A)contemporary conflicts
B)cultural events
C)financial growth
D)films promotions

Question 44

The revolutions in Tunisia and Egypt started and ended relatively quickly because of the ________________.

A)use of social media
B)political supression
C)social disinterest
D)international policies

Question 45

Uses & gratification theory mainly focuses on people's selectivity on _____________________ rather than its unintended effects on their minds.

A)trending content
B)entertainment
C)media content
D)infotainmnet

Question 46

Media has the power to grab the audience's attention since it makes them feel ___________________with the situation and characters emotionally.

A)disconnected
B)connected
C)drawn
D)uninterested

Question 47

People use the media to reassure their _____________________.

A)ideologies
B)religious belief
C)political opinions
D)status and gain credibility

Question 48

Communism takes the power away from the elite and hence the corporates are always keen on keeping media ______________.

A)under control
B)liberated
C)socialist
D)empowered

Question 49

Anti-communism is the fifth filter of media suggested by ______________________.

A)Donald L. Shaw
B)Edward. S. Herman
C)Herman and Chomsky
D)Harold Laswell

Question 50

________________________ once said that the press is like a roaming spotlight, bouncing from topic to topic.

A)Noam Chomsky
B)Aristotle
C)Karl Marx
D)Lippman

Question 51

Which of these plays a large role in shaping public opinion?

A)Technology
B)Media
C)Mind Set
D)Science

Question 52

The salience of a story does not depend on ______

A)Length of story
B)Position of story
C)Continuous coverage
D)Government Policy

Question 53

Why do reporters often find it difficult to do in-depth stories

A)Lack of interest
B)Time pressure
C)Less payment
D)Health issues

Question 54

Which of these does not help in the formation of public opinion?

A)Print Media
B)Radio
C)Fiction
D)TV

Question 55

Name the two researchers who developed the Theory of Agenda Setting?

A)Max Macombs Donald Shaw
B)Walter Lippmann David Price
C)Richard Wright Rose Becker
D)Bernard Cohen Franklin Buck

Question 56

Which of these focusses on unbalanced news flow?

A)Propaganda Model
B)Two Step Flow of Information
C)Agenda Setting
D)Uses and Gratifications

Question 57

Who propounded the Theory of Propaganda Model?

A)Walter Lippmann
B)Paul Lazarsfeld
C)Bernard Cohen
D)Noam Chomsky

Question 58

Which theory explains how people use the media for their own needs?

A)Agenda Setting
B)Uses and Gratifications
C)Manufacturing Consent
D)Two Step Flow of Information

Question 59

Which of these theories assumes a passive audience?

A)Agenda Setting
B)Uses and Gratifications
C)Propaganda Model
D)Technocracy

Question 60

Which of these refers to finding links between an individual and a celebrity shown in the media?

A)Surveillance
B)Personal Identity
C)Entertainment
D)Personal Relationship

Question 61

Which Theory believes that the media tells the audience what to think about rather than audience guiding media content?

A)Uses and Gratifications
B)Manufacturing Consent
C)Agenda Setting
D)Two Step Flow of Information

Question 62

Around 70 per cent of Indian news coverage is about ______

A)Politics
B)Entertainment
C)Crime
D)Sports

Question 63

The media covers power struggles within political parties but fails to cover the ______

A)winner
B)location
C)situation
D)impact

Question 64

Which is the best method for a journalist to assess public opinion?

A)field visit and direct contact with people
B)internet research
C)following TV reports
D)Research articles

Question 65

Who among these was the Chief Election Commissioner responsible for major electoral reforms?

A)J. F. Rebeiro
B)T. N. Seshan
C)Ajit Doval
D)A. P. Minhas

Question 66

The Indian election campaign in 2014 was ______

A)Party Driven
B)Agenda Driven
C)Personality Driven
D)Market Driven

Question 67

In which Presidential election did Barrack Obama lead the Democrats to victory?

A)2004
B)2008
C)2010
D)2014

Question 68

Which of these was Barrack Obama's election slogan?

A)Yes We Can!
B)Why Cant We?
C)Of Course WE Must!
D)Yes We Will!

Question 69

Which of these played an active role in Obama"s election campaign of 2008?

A)Below the line advertising
B)Social Media
C)Off line campaigns
D)Seminars

Question 70

Over all what kind of budgets did the Indian media support?

A)Zero Growth
B)Populist
C)Pro free trade
D)Pro nationalisation

Question 71

Post independence, what did the Congress Government support?

A)Public Sector
B)Private Sector
C)FDI
D)Mixed Economy

Question 72

The Indian media's international coverage is concentrated mainly on _____

A)Middle East, Russia, Great Britain
B)SAARC Countries
C)Germany France Pakistan
D)U.S.A. China Pakistan

Question 73

What were India's Nuclear Tests in 1998 called?

A)Operation Blue Star
B)Operation Shakti
C)Operation Raksha
D)Operation Smiling Buddha

Question 74

The international media ______ India's Nuclear Tests

A)Strongly criticised
B)Strongly supported
C)Were indifferent
D)Totally ignored

Question 75

In 2008 India signed a Nuclear Treaty with which country?

A)Russia
B)Great Britain
C)U.S.A.
D)France