Deck 5: Consumer Behavior and Cultural Factors

Question 1

Types of consumer buying behavior are

A)Two Types
B)Three Types
C)Four Types
D)Five Types

Answer 1

Four Types

Question 2

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

A)Complex Buying Behavior
B)Variety Seeking Buying Behavior
C)Dissonance Reducing Buying Behavior
D)Habitual Buying Behavior

Answer 2

Dissonance Reducing Buying Behavior

Question 3

Cultural factors must include

A)Beliefs And Attitudes
B)Social Class
C)Occupation
D)Roles And Status

Answer 3

Social Class

Question 4

What is the first stage in the purchase decision process?

A)Situation Analysis
B)Information Search
C)Price Comparison
D)Need Or Problem Recognition

Question 5

What is the final stage in the purchase decision process?

A)Purchase
B)Post-Purchase Evaluation
C)Word Of Mouth
D)Pre-Purchase Evaluation

Question 6

What is a consumer's awareness set?

A)The Products That A Consumer Has Heard Of That May Solve Their Problem
B)The Adverts That A Consumer Likes
C)Everything A Consumer Knows About A Product
D)The Products That A Consumer Is Seriously Considering Buying

Question 7

What does the term 'evoked set' mean?

A)Products That Have Caused Complaints
B)A Customer's Close Friends
C)A Consumer's Shortlist Of Possible Purchases
D)Products That Stand Out

Question 8

14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?

A)Aspirant Group
B)Inclusive Group
C)Disassociative Group
D)Non-Membership Group

Question 9

The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:

A)Religion
B)Culture
C)Social Framework
D)Ethics

Question 10

A custom with a strong moral component is called:

A)Taboo
B)A more
C)An imperative
D)Ethic

Question 11

A culture in which the norms are embedded deeply in its members is called

A)A high-context culture
B)A repressive culture
C)A low-context culture
D)None of the above

Question 12

Which of the following is NOT a stage in acculturation?

A)Honeymoon
B)Rejection
C)Quittance
D)Confidence

Question 13

The groups we see occasionally, with whom we have a shared interest, are called:

A)Primary groups
B)Secondary groups
C)Familiarity groups
D)Tertiary groups

Question 14

The view that lower-class people imitate upper-class people is called:

A)Trickle-down theory
B)Imitation theory
C)Class differential theory
D)None

Question 15

Insistent demands for products is called:

A)Pester power
B)Irritation power
C)Child pressure
D)Peer pressure

Question 16

The person with the most power is called:

A)The most powerful person
B)The least dependent person
C)The most independent person
D)Interdependent

Question 17

Those who seek out new intellectual experiences are called:

A)Cognitive innovators
B)Sensory innovators
C)Attitudinal innovators
D)Intelligent

Question 18

How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer's behavior.

A)belief
B)subculture
C)postpurchase feeling
D)stimulus-response

Question 19

Four important subcultures mentioned by the author include all except _____.

A)Hispanics
B)African Americans
C)Mature consumers
D)Opinions leaders

Question 20

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:

A)Spokespersons
B)Marketing figures
C)Role icons
D)Product determinants