Deck 4: Advertising and Media-Related

Question 1

'The taste of India' is a slogan of

A)pepsi
B)coca cola
C)britannia
D)amul

Answer 1

amul

Question 2

A short music used in television or radio ad is called

A)jingle
B)jazz
C)lullaby
D)reggae

Answer 2

jingle

Question 3

A strategy of indirectlyadvertising products like liquor and tobacco, ads of such are banned

A)surrogate advertising
B)transit advertising
C)billboard advertising
D)lobbying

Answer 3

surrogate advertising

Question 4

Which of the following is not an element of print ad-copy?

A)company logo
B)body copy
C)picture
D)byline

Question 5

Consistent attempt to influence decisions and policies of government is called

A)protesting
B)lobbying
C)propaganda
D)marketing

Question 6

A new window with full of adsappearing in front of website is called

A)banner ad
B)flash ad
C)floating ad
D)pop-up ad

Question 7

Advertising puffery is

A)cigarette advertisements
B)print advertisement without any text
C)exaggerated claims in the ad
D)an advertising agency

Question 8

Advertising content in a form of news article or an editorial content is called

A)brochure
B)advertorial
C)flyer
D)body copy

Question 9

Google ads launched as AdWords in

A)2010
B)2014
C)2000
D)2015

Question 10

The book Public Opinion is written by

A)ivy lee
B)walter lippmann
C)sigmund freud
D)edward bernays

Question 11

Piyush Pandey is associated with_________

A)ddb mudra
B)grey india
C)ogilvy
D)amul

Question 12

'Just do it' is a slogan of

A)adidas
B)puma
C)reebok
D)nike

Question 13

The price paid by an online advertiser to the publisher for a single click on the ad is called

A)cost per click
B)click through rate
C)gross rating point
D)impression

Question 14

Copyright is for

A)a kind of newspaper ownership
B)perfect copying
C)claim of a copywriter
D)a kind of intellectual property

Question 15

Which of the following is the gateway to a website?

A)xml
B)site map
C)homepage
D)html

Question 16

Chrome is a

A)browser
B)search engine
C)robot
D)domain

Question 17

Sub editor in a newspaper is called

A)nib
B)cub
C)blue pencile
D)none of the above

Question 18

Tim Berners Lee invented .....

A)e-mail
B)vlog
C)youtube
D)html

Question 19

Caravan is a

A)magazine
B)newspaper
C)fm radio
D)television channel

Question 20

Who among the following was the editor of Illustrated Weekly?

A)m j akbar
B)kuldeep nayar
C)kushwant sing
D)none of the abov

Question 21

Who is the founder editor of the Mathrubhumi daily?

A)k p kesav menon
B)m p veerendra kumar
C)m p sreyams kumar
D)none of the above

Question 22

Who launched Al Ameen newspaper?

A)muhammed abdul rahman
B)vakkom moulavi
C)abul kalam azad
D)hamid ansari