Deck 2: Marketing and Pricing Strategies

Question 1

What is Odd pricing?

A)mark up pricing
B)psychological pricing
C)customary pricing
D)going rate pricing

Answer 1

psychological pricing

Question 2

What all are the factors affecting pricing decision ?

A)cost of production
B)demand of the product
C)competition
D)all of these

Answer 2

all of these

Question 3

Which is competition oriented pricing method?

A)cost plus pricing
B)target pricing
C)customary prices
D)marginal cost pricing

Answer 3

customary prices

Question 4

what method of pricing is popular in construction activities , where the contract is awarded who quoted the highest price?

A)sealed bid price
B)customary prices
C)target pricing
D)none of these

Question 5

The price charged when the products are transferred between one or more interdependent departments, what is it called?

A)dual pricing
B)transfer pricing
C)administered pricing
D)all of these

Question 6

Which is the reason for skimming price?

A)inelastic demand
B)diversion of market
C)safer price policy
D)all of these

Question 7

Which is the condition for market penetration?

A)high price elasticity of demand in the short run
B)savings in production cost
C)threat of potential competition
D)all of these

Question 8

Which is the determinant of the pricing policy of a firm?

A)channel of distribution
B)life of product
C)consumer association
D)all of these

Question 9

The term product concept was first used by

A)theodore levitt
B)peter drucker
C)e j mcclarthy
D)none .

Question 10

A brand created and owned by the producer of a product or service is called:

A)private brand
B)manufacture's brand
C)store brand
D)licensed brand .

Question 11

Which of the following is not a sales promotion tool?

A)advertisement
B)discount
C)dealer contest
D)consumer contest .

Question 12

The type of advertisement used when product enters in to growth stage of product life cycle is known as

A)reminder advertising
B)primary advertising
C)selective advertising
D)none of these.

Question 13

Who has introduced the concept of market segmentation?

A)rosser reeves
B)n h borden
C)wendell r smith
D)none of these.

Question 14

Which of the following is not the part of demographic segmentation?

A)age
B)interest and activity
C)income
D)education

Question 15

What is Marketing channel ?

A)distribution channel
B)supply chain
C)transportation
D)none

Question 16

What is involved in Distribution mix?

A)warehousing
B)inventory
C)transportation
D)all of these

Question 17

Which utilities are created by the Marketing channels?

A)time
B)place
C)possession
D)all of these

Question 18

What links producers to other middleman or to ultimate consumers through contractual arrangement or through purchase and reselling of products?

A)marketing channel
B)market intermediaries
C)both a & b
D)none of these

Question 19

SCM stands for?

A)supply chain management
B)supplier chain management
C)supplier chain managing
D)supply cost management

Question 20

Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market?

A)single distribution
B)multiple distribution
C)dual distribution channel
D)all of these

Question 21

Name the type of distribution of Using some available outlets to distribute a product ?

A)intensive distribution
B)selective distribution
C)exclusive distribution
D)all of these

Question 22

How many number of intermediaries have Bata shoe manufacturing company?

A)one
B)two
C)four
D)no channel

Question 23

What is Mass distribution?

A)whole distribution
B)exclusive distribution
C)intensive distribution
D)selective distribution