Deck 3: Distribution Channels and Promotion Mix in Marketing

Question 1

Which of the following is a determinant of channel selection ?

A)nature of product
B)price of the product
C)quantity of the product
D)quality of the product

Answer 1

nature of product

Question 2

Who is the Middle man in distribution channel ?

A)merchant middle man
B)agent middleman
C)facilitator
D)all of these

Answer 2

all of these

Question 3

Wholesalers and retailers are: ?

A)facilitators
B)agents
C)merchant middleman
D)industrial buyers

Answer 3

merchant middleman

Question 4

WhoIs the first intermediary in the channel of distribution?

A)agents
B)retailers
C)wholesalers
D)producer

Question 5

An ultimate consumer has direct contact with whom?

A)producer
B)retailer
C)wholesaler
D)agents

Question 6

Which is The best channel of distribution for Vacuum cleaner?

A)direct marketing
B)mail order business
C)self service
D)none of these

Question 7

The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.

A)channel of distribution
B)direct marketing
C)intensive distribution
D)none of these

Question 8

The word channel is derived from the French word:

A)cann
B)chaan
C)canal
D)none of these

Question 9

In a small market , which is better?

A)three level channel
B)two level channel
C)direct marketing
D)all of these

Question 10

What is the term of " those who obtain title to goods with a view to selling them at profit"?

A)merchant middlemen
B)agent middle men
C)facilitators
D)all of these

Question 11

Which of the following is not a non storeretailing ?

A)kiosk marketing
B)retail chains
C)direct marketing
D)tele marketing

Question 12

which type of retailers open their shops on fixed days or dates in a specified area?

A)hawkers
B)kiosks
C)market traders
D)none of these

Question 13

Itinerant retailers have :

A)fixed shop/ place of business
B)no fixed shop for business
C)not directly meeting the customer
D)none

Question 14

Who is an E-tailer ?

A)e-commerce firms
B)sale on the internet
C)internet retailers
D)all of these

Question 15

Amazone.com is an example of ?

A)telemarketing
B)direct marketing
C)e-marketing
D)fixed shop retailers

Question 16

What is term of creating an image about a product or brand in the consumers mind ?

A)positioning
B)target marketing
C)market segmentation
D)product differentiation

Question 17

Anything that has the ability to satisfy a consumer need, what is it?

A)price
B)package
C)product
D)promotion

Question 18

Which utility creates Transport system ?

A)place utility
B)time utility
C)cutomer utility
D)all of these

Question 19

New product development stage involves :

A)idea generation
B)niche marketing
C)styling
D)product positioning

Question 20

Who is called The dominant member of a marketing channel or supply chain ?

A)channel power
B)channel captain
C)channel manager
D)all of these

Question 21

What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet?

A)direct selling
B)direct marketing
C)catalog marketing
D)automatic vending

Question 22

Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?

A)horizontal communication
B)diagonal communication
C)promotion
D)vertical communication

Question 23

What is the purpose of promotion ?

A)create awareness
B)stimulate demand
C)reduce sales fluctuations
D)all of these

Question 24

What all are the elements included in promotion mix ?

A)advertising
B)personal selling
C)public relations
D)all of these

Question 25

Sales promotion is an element of :

A)product mix
B)price mix
C)promotion mix
D)none of these