Deck 6: Marketing and Market Segmentation

Question 1

Which buying motive is based on careful thinking and logical reasoning?

A)product motives
B)rational motives
C)target
D)patronage motives

Answer 1

rational motives

Question 2

Which of the following marketing approach that analyses different functions of marketing?

A)product approach
B)social approach
C)managerial approach
D)functional approach

Answer 2

functional approach

Question 3

Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ?

A)marketing research
B)product planning & development
C)advertising
D)sales promotion

Answer 3

marketing research

Question 4

Choose the term for Collection and concentration of goods of the same type from different source at a place?

A)selling
B)packaging
C)assembling
D)warehousing

Question 5

what is refers to the Classification of standard product in to certain classes?

A)grading
B)pricing
C)financing
D)risk taking

Question 6

Which of the following function involves gauging customers requirements and designing a product or service to serve that requirement?

A)marketing
B)selling
C)distribution
D)valuation

Question 7

On the basis of nature of competition markets can be classified in to :

A)blue ocean market
B)red ocean market
C)sellers market
D)none of these

Question 8

Which type of market have the features of homogeneity, uniform selling price , free entry and exit of firms etc ?

A)perfect market
B)imperfect market
C)buyers market
D)monopsony

Question 9

Which among is amarketing approach?

A)product approach
B)production approach
C)marketing approach
D)concentration approach

Question 10

Choose the facilitating function of marketing .

A)branding
B)selling
C)incentives
D)distribution

Question 11

What is called an assembling of goods at a central place have to be distributed among customers?

A)distribution
B)assembling
C)dispersion
D)concentration

Question 12

An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called?

A)market
B)marketing environment
C)marketing system
D)market strategies

Question 13

What is refers to forces affecting the entire society or economy at large.

A)micro environment
B)macro environment
C)internal environment
D)external environment

Question 14

Marketing is a:

A)goal oriented process
B)social process
C)exchange process
D)all of these

Question 15

Which of the following is not included in the physical supply?

A)standardization
B)transportation
C)storage
D)packaging

Question 16

What is the force or factors that affect marketing policies , decision and operations of a business is called?

A)marketing mix
B)production
C)marketing control
D)marketing environment

Question 17

How can you classify the market On the basis of area?

A)very short period market
B)retail market
C)capital market
D)national market

Question 18

On the basis of demand and supply , market can be classified in to :

A)seller's market
B)buyer's market
C)spot market
D)both a & b

Question 19

When a market is said to be imperfect?

A)product are identical and uniform price
B)free entry and exit of firms
C)different price and similar product
D)products are not identical and -

Question 20

Accessibility, homogeneity, profitability and growth potential are the criteria for choosing any one of the following option, choose the correct one?

A)market research criteria
B)product differentiation basis
C)criteria for market segmentation
D)none of these

Question 21

In Which market segmentation, the producer doesn't differentiate between different customers?

A)undifferentiated
B)concentrated
C)customized
D)personalized

Question 22

Which segmentation approach is used in consumer products?

A)undifferentiated marketing
B)concentrated marketing
C)differentiated marketing
D)all of the above

Question 23

Construction of bridge, home repair etc are examples of:

A)concentrated marketing
B)customized marketing
C)differentiated marketing
D)none of these

Question 24

What is the Base of segmentation of consumer markets?

A)demographic & geographic segmentation
B)psychographic segmentation
C)behavioral segmentation
D)all of these

Question 25

What is Retailing through internet ?

A)e-commerce
B)m-commerce
C)e-tailing
D)e-sale