Deck 2: Marketing and Advertising: Part B

Question 1

Full form of ASCI is _____

A)Advertising Standard Code of India
B)Advertising Self Council of India
C)Advertising Social Communication of India
D)Advertising Standards Council of India

Answer 1

Advertising Standards Council of India

Question 2

Advertising Agencies Association of India was formed in ____

A)1945
B)1980
C)1781
D)2001

Answer 2

1945

Question 3

MNCs increase:

A)Competition
B)problems
C)Unemployment
D)inflation

Answer 3

Competition

Question 4

Liberalisation does not include:

A)Removing trade barriers
B)Liberal policies
C)Introducing Quota system
D)Disinvestment

Question 5

Globalisation has led to improvement in living conditions:

A)Of all the people
B)Of people in developed countries
C)Of workers in the developing countries
D)Internationally

Question 6

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

A)Legal environment
B)Feedback mechanism
C)Convenient purchasing
D)Educative

Question 7

Billboard is a tool of ___

A)Advertising
B)Business
C)Magazines
D)Marketing

Question 8

Advertisement is a mass communication. It addresses to masses and it's a form of ____________________________ communication.

A)Personal
B)Non personal
C)Direct
D)Indirect

Question 9

Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.

A)Sale of products
B)Sale of inferior products
C)Sale of old products
D)Sale of large products

Question 10

The Social Marketing _________ is not necessarily a physical offering.

A)Price
B)Product
C)place
D)People

Question 11

Who initiated Social Marketing concept?

A)Michael E. Porter
B)John Hegarty
C)Philip Kotler
D)Ryan Holiday

Question 12

What is the primary goal of Social Marketing?

A)Financial Growth
B)Promotion
C)Brand Building
D)Social Good

Question 13

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

A)Social Marketing
B)Personal Marketing
C)Direct Marketing
D)Need based marketing

Question 14

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

A)Negative
B)Positive
C)Neutral
D)Criticism

Question 15

Ads Targeting children have been noted to ________

A)Strengthening parent child relation.
B)Happiness in parents mind, heart.
C)Parents get overjoyed.
D)Increase parents' child conflict.

Question 16

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________

A)Childhood Obesity
B)Amusement
C)Entertainment
D)Fitness

Question 17

The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________

A)Positive impact
B)Positive Portrayal
C)Negative Portrayal
D)Neutral Impact

Question 18

The objective of advertising is to ___something.

A)Produce
B)Create
C)Sell
D)Purchase

Question 19

____ is the final user of product or service.

A)Retailer
B)Manufacturer
C)Consumer
D)Dealer

Question 20

Advertising in a specialist ____can reach your target market quickly and easily

A)Radio
B)Magazine
C)Newspaper
D)Television

Question 21

Online Advertising is _______ compared to other forms of traditional advertising

A)Relevant
B)Interactive
C)Popular
D)Lucrative

Question 22

Pinterest, Tumblr, Flickr, are the example of

A)Social Networking site
B)Display Advertising
C)Search Engine marketing
D)Mobile Advertising

Question 23

The "address" that tells the browser the specific place you want to go to

A)Netscape
B)HTML
C)Surfing
D)URL