Deck 3: Marketing and Promotion Mix

Question 1

Two main components of sales promotion are ______.

A)Trade promotion and consumer promotion.
B)marketing promotion and sales promotion.
C)Consumer promotion and marketing promotion.
D)none.

Answer 1

Consumer promotion and marketing promotion.

Question 2

Marketing and selling are _____.

A)Same.
B)Different.
C)Almost same
D)Fully varies.

Answer 2

Different.

Question 3

_____is not a part of the external marketing environment.

A)Political.
B)Legal.
C)Product.
D)Socio cultural.

Answer 3

Product.

Question 4

The middlemen who do not take any title to goods

A)Retailer.
B)Wholesaler.
C)Agent.
D)Commission houses.

Question 5

____ are the basic human requirements

A)Needs.
B)Wants.
C)Luxuries.
D)Offerings.

Question 6

The direct channel has the limitation of _____.

A)Market exploitation.
B)Communication.
C)Control.
D)Cost .

Question 7

Promotion mix includes Sales Promotion, Personal Selling, Advertising and

A)Marketing
B)Sales
C)Publicity
D)None of these

Question 8

Copy testing is also known as

A)Pre Testing
B)Copy writing
C)concurrent testing
D)Preview

Question 9

Consumer promotion, trade promotion and ____ are the three forms of sales promotion

A)Media Promotion
B)Sales Force Promotion
C)Core Promotion
D)Media Mix

Question 10

______ media can give 24 hour exposure to the public eye.

A)Television
B)Print
C)Internet
D)Flex Board

Question 11

It is popularly known as free form of promotion

A)Advertisement
B)Publicity
C)Personal Selling
D)Marketing

Question 12

Which among the following is a Pull Strategy?

A)Trade promotion
B)Consumer Promotion
C)Sales Force Promotion
D)None of these

Question 13

If a company gives false message to the customers, it is known as

A)Obscene ads
B)Subliminal ads
C)Deception
D)None of these

Question 14

The strategy that encourages dealers and distributors to sell a product is known as

A)Push
B)Pull
C)Combination
D)Marketing

Question 15

Creating image of product in the minds of target group is called

A)Marketing
B)positioning
C)Branding
D)Popularizing

Question 16

The process of purchasing space in a media is

A)Media Spacing
B)Media Scheduling
C)Media Purchasing
D)Media Buying

Question 17

The plan that show time, date and frequency of an advertisement is

A)Media Plan
B)Media Schedule
C)Media Time
D)Media Space

Question 18

Series of advertisement messages that share a single idea or theme is

A)Advertisement Campaign
B)Advertisement Group
C)Advertisement Cluster
D)Advertisement Series

Question 19

Point of Purchase Ads are also known as

A)In-Store Advertising
B)Built-in Advertising
C)Green Advertising
D)Stock Advertising

Question 20

A series of actions that media planners take to attain the media objectives

A)Media Function
B)Media Strategy
C)Media Policy
D)Media Option

Question 21

The combination of media used for advertising in a target market is

A)Media Mix
B)Market-Media Match
C)Media Advertising
D)Media Option

Question 22

Selection of most appropriate cost-effective medium in advertisement is

A)Media Buying
B)Media Scheduling
C)Media Purchasing
D)Media Selection