Deck 6: Marketing and Sales Promotion Strategies and Channels

Question 1

Advertisement aims at _________

A)Product selling
B)Marketing
C)Customer relations
D)Mass communication

Answer 1

Mass communication

Question 2

__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

A)Advertising
B)Direct selling
C)Sales Promotion
D)Publicity

Answer 2

Sales Promotion

Question 3

The basic objective of push strategy is to encourage the ___________

A)Consumer
B)middlemen
C)Producer
D)Public

Answer 3

middlemen

Question 4

A pull sales promotion strategy concentrates on the __________

A)Consumer
B)middlemen
C)Producer
D)Sales force

Question 5

The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

A)Pull Strategy
B)Combination strategy
C)Sale force Strategy
D)Push Strategy

Question 6

Couponing is an example of________________

A)Consumer promotion Techniques
B)Trader Promotion Techniques
C)Sales Force Promotion Technique
D)Dealer Promotion Technique

Question 7

The reduction in the price of a product for a short span of time is known as___________

A)Rebate
B)Free Offer
C)Price off offer
D)Trade offer

Question 8

______ is a non-paid form of promotion

A)Advertising
B)Direct Marketing
C)Sales Promotion
D)Publicity

Question 9

________ is the oral communication with potential buyers of a product with the intention of making a sale.

A)Personal Selling
B)Direct Marketing
C)Sales Promotion
D)Publicity

Question 10

__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

A)Brand loyalty
B)Brand association
C)Brand Equity
D)Brand awareness

Question 11

____________ is a measure of attachment that a consumer has to a brand.

A)Brand loyalty
B)Brand association
C)Brand Equity
D)Brand awareness

Question 12

Communication activities which provide incentives to consumer is known as_________

A)Advertising
B)Direct Marketing
C)Sales Promotion
D)Publicity

Question 13

Merchandise allowance is a __________ technique.

A)Consumer promotion Techniques
B)Trader Promotion Techniques
C)Sales Force Promotion Technique
D)Pull Promotion Technique

Question 14

The additional amount of money consumers are willing to pay for a brand is known as ___

A)Brand loyalty
B)Brand association
C)Brand Equity
D)Brand awareness

Question 15

Sales persons who want for the sales to come to them is known as

A)Transactional
B)Closers
C)Relational
D)Consultants

Question 16

AIDA stands for Awareness, ______, Desire and _____.

A)Interest; Action
B)Idea; Approach
C)Intensity; Appeal
D)Involvement; Appeal

Question 17

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

A)direct marketing channel
B)indirect marketing channel
C)horizontal channel
D)synthetic channel

Question 18

The benefits of marketing channels are……….

A)Cost saving
B)Time saving
C)Financial support given
D)All of above

Question 19

________________ is a marketing channel that has no intermediary levels.

A)direct marketing channel
B)indirect marketing channel
C)forward channel
D)hybrid channel