Deck 6: Business Growth and Strategy

Question 1

Strategies such as diversification, penetration and market development are part of

A)extensive growth
B)intensive growth
C)integrative growth
D)disintegrative growth

Answer 1

intensive growth

Question 2

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a

A)Market-penetration strategy
B)Market development strategy
C)Product-development strategy
D)Diversification strategy

Answer 2

Market-penetration strategy

Question 3

Select right order of intensive growth strategies:

A)market-development strategy, market-penetration strategy, product development strategy
B)Market-penetration strategy, market development strategy, product development strategy
C)market-penetration strategy, product development strategy, market- development strategy
D)None of the above

Answer 3

Market-penetration strategy, market development strategy, product development strategy

Question 4

Market development strategy focuses on

A)Current products and new markets
B)Current products and current markets
C)New products and current markets
D)New products and new markets

Question 5

Product development strategy for achieving intensive growth focuses on:

A)Current products and new markets
B)Current products and current markets
C)New products and current markets
D)New products and new markets

Question 6

In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.

A)Concentric diversification
B)Horizontal diversification
C)Conglomerate diversification
D)None of the above

Question 7

In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.

A)Concentric diversification
B)Horizontal diversification
C)Conglomerate diversification
D)None of the above

Question 8

Gary Hamel believes that

A)Senior management hammers out the strategy and hands it down.
B)Imaginative ideas on strategy exist in many places within a company
C)The strategy comes from outside the organization
D)None of the above

Question 9

Redefining how company gets paid or create innovative new revenue streams is of Business innovation.

A)Value capture dimension
B)Brand dimension
C)Networking dimension
D)Offerings dimension

Question 10

Michael Porter has proposed generic strategies that provide a good starting point for strategic thinking.

A)3
B)5
C)4
D)6

Question 11

A target market definition tends to focus on selling a product or service to a

A)Current market
B)Potential market
C)Both a & b
D)None of the above

Question 12

A strategic market definition tends to focus on selling a product or service to a

A)Current market
B)Potential market
C)Both a & b
D)None of the above

Question 13

General Electric has classified its businesses into strategic business units.

A)42
B)45
C)49
D)None of the above

Question 14

SBU (strategic business unit) is a unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.

A)Semi-autonomous
B)Autonomous
C)Non-autonomous
D)None of the above

Question 15

The purpose of identifying company's strategic business unit is:

A)Developing separate strategies
B)Assign appropriate funding
C)Both a & b
D)All of above are false

Question 16

The BCG's Growth Share matrix uses and of market growth as criteria to make investment decisions.

A)Relative market share and quarterly rate
B)Relative market share and annual rate
C)Absolute market share and annual rate
D)Absolute market share and quarterly rate

Question 17

Opportunities to achieve further growth within current businesses are:

A)Intensive Opportunities
B)Integrative Opportunities
C)Diversification Opportunities
D)None of the above

Question 18

Opportunities to build or acquire businesses that are related to current businesses:

A)Intensive Opportunities
B)Integrative Opportunities
C)Diversification Opportunities
D)None of the above

Question 19

The useful framework for detecting new is called a "product-market expansion grid"

A)Intensive opportunities
B)Integrative opportunities
C)Diversification opportunities
D)None of the above

Question 20

Under ----------- approach of implementation strategies are moving from bottom to upward.

A)Commander approach
B)Organisational change approach
C)Collaborative approach
D)Crescive approach

Question 21

The most complex structure of Strategic organisation is:

A)Functional
B)Transnational
C)Matrix
D)Divisional

Question 22

Hofer's Product matrix is also known as:

A)GE Matrix
B)BCG Matrix
C)TOWS matrix
D)Market Evaluation Matrix