Deck 11: The Complexities of Advertising and Its Impact on Society

Question 1

Which of the following reason for that advertising is criticized for?

A)Advertising on children
B)Advertising on old people
C)Advertising on women
D)Advertising on stereotyping women

Answer 1

Advertising on stereotyping women

Question 2

Which of the following reason for that advertising is criticized for?

A)Comment of ethnic minority
B)Advertising on women
C)Advertising on children
D)Advertising on old people

Answer 2

Comment of ethnic minority

Question 3

Women in Advertising in India are portrayed as ______over the decades.

A)Successful woman and wife
B)Successful housewife and mother
C)traditional and stereo typical
D)a working woman and model

Answer 3

traditional and stereo typical

Question 4

Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising.

A)Breaking stereotype
B)Successful women
C)Sportswomen
D)Working woman

Question 5

Ads Targeting children have been noted to ________

A)Strengthening parent child relation.
B)Happiness in parents mind, heart.
C)Parents get overjoyed.
D)Increase parents' child conflict.

Question 6

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________

A)Childhood Obesity.
B)Amusement.
C)Entertainment.
D)Fitness.

Question 7

The advertisement made on century plywood & Honda Mobilo depicts ______

A)Example of Independent senior citizens.
B)Example of negative ad for citizens.
C)Example of dependent citizens.
D)Generation Gap.

Question 8

______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.

A)Brand Promoter.
B)Honest Expression.
C)Sign of Youth.
D)Extreme Advertisement

Question 9

_______Advertising tries to overlook in a way defies the social norm & culture of the region.

A)Social Advertising.
B)Racial Advertising.
C)Political Advertising.
D)Extreme & Controversial Advertising.

Question 10

Katrina Kaif's Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________

A)Kamasutra.
B)Aamsutra.
C)Karmasutra.
D)Humorous.

Question 11

Usually in Indian advertisement women are shown as _______________

A)Childlike & Submissive.
B)Independent
C)Fearless
D)Strong

Question 12

The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______

A)Gender Bias.
B)Social
C)Moral.
D)Religious.

Question 13

_______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.

A)Advertising
B)Popular Culture
C)Marketing
D)Consumerism

Question 14

Advertising is almost always briefer than instances of ____________ culture.

A)Rural
B)Popular
C)Urban
D)Backward

Question 15

Popular culture and __________________share the use of same mass media method.

A)Advertising
B)Marketing
C)Branding
D)Sales Promotion

Question 16

Ads presumably have an effect on the values and lifestyles of ____________.

A)Brand
B)Product
C)Society
D)Government

Question 17

________has an impact on people that can be negative as well as positive.

A)Values
B)Impressions
C)Advertising
D)Brand

Question 18

Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.

A)Negative
B)Acceptable
C)Positive
D)Neutral

Question 19

More of the people from the richest to the poor will participate in the world's wealth through _________trading.

A)Domestic
B)National
C)Global
D)Statewise

Question 20

The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers.

A)Advantages
B)Disadvantages
C)Aspects
D)Changes

Question 21

______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.

A)Consumer
B)Retail
C)Political
D)Business

Question 22

The 2014 BJP campaign was effective, the slogan used was:

A)Acche Din aane wale hai
B)GaribiHatao
C)Modi Wave
D)Kamal aapkesaath

Question 23

____________ Advertising deals with domestic market that includes families and individuals.

A)B2B
B)Consumer
C)Generic
D)Brand

Question 24

The ____________ is the link between the wholesaler and consumer.

A)Manufacturer
B)Wholesaler
C)Retailer
D)Jobber

Question 25

Industrial advertising is _______________

A)Factual
B)Imaginary
C)Uses Fear Appeal
D)Humorous