Deck 8: Social Media Information Systems

Question 1

A viral hook is something that induces people to share a message with others.

Answer 1

True

Question 2

Content data is data and responses to data that are contributed by users and SM sponsors.

Answer 2

True

Question 3

Only social networking sites present user and responder content, but both Web sites and social networking applications store and process connection data.

Answer 3

False

Question 4

Before initiating a social networking presence, organizations must develop procedures for creating content, managing user responses, removing obsolete or objectionable content, and extracting value from content.

Question 5

The primary risk of peer-to-peer support is loss of control.

Question 6

Social media is the use of information technology to support the sharing of content among networks of users.

Question 7

Social CRM is a dynamic, SM-based CRM process.

Question 8

Social networking procedures are more informal for SM sponsors than they are for social networking users.

Question 9

Content data differentiates SMIS from Web site applications.

Question 10

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most effect on the organization.

Question 11

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

Question 12

Social media application providers are companies and other organizations that choose to support a presence on one or more SM sites.

Question 13

SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Question 14

SM sponsors contribute to the site via browsers or by using specialized sponsor applications provided by the SM application provider.

Question 15

Both community users and employees of SM sponsors process SM sites using communications devices.

Question 16

Defenders of belief are communities that share a common belief and form their hive around that belief.

Question 17

Facebook, Twitter, LinkedIn, and Google are all SM application providers.

Question 18

Seekers-of-the-truth communities facilitate activities like sales and marketing.

Question 19

Defenders-of-belief communities are highly effective for activities that involve innovation or problem solving.

Question 20

Social media sponsors are the companies that operate the SM sites.

Question 21

Someone who sees an interesting feature in an SM presence and sends a link to that feature to friends can be called an active lurker.

Question 22

An organization has a strong relationship with you if you buy its products and write positive reviews about it.

Question 23

Web 2.0 includes Web-delivered services and content that are paid for by users.

Question 24

According to Gossieaux and Moran's model of the hyper-social organization, channels transmit knowledge, whereas networks transmit data.

Question 25

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

Question 26

Social capital does not depreciate.

Question 27

According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Question 28

The multiplicative nature of social capital means that a huge network of relationships to people who have few resources may be lower than that of a smaller network with people with substantial resources.

Question 29

A hyper-social organization is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.

Question 30

Seekers of the truth will seek the truth, even if that means recommending another vendor's product over yours.

Question 31

When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your social capital.

Question 32

Web 2.0 applications are characterized by frequent releases of thick-client applications.

Question 33

A folksonomy is content structure that has emerged from the processing of many user tags.

Question 34

Key users submit ideas and responses to nonkey users for publication in communities.

Question 35

An active lurker is someone who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium.

Question 36

Defenders-of-belief communities provide better and faster problem solutions to complex supply chain problems.

Question 37

The term use increases value means that the value of a web site is indirectly proportional to the number of people using it.

Question 38

Outsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Question 39

Human capital is the investment in social relations with the expectation of returns in the marketplace.

Question 40

Unlike humans, organizations do not have social capital.

Question 41

The first task in managing social networking risk is to know the sources of potential problems and to monitor sites for problematic content.

Question 42

A ________ is an inducement for passing the message along through the tiers.

A)motif
B)viral hook
C)folksonomy
D)protocol

Question 43

User-generated content (UGC)is the essence of SM relationships.

Question 44

If a reasoned, nondefensive response generates continued and unreasonable UGC from that same source, it is best to respond to the problematic content.

Question 45

Which of the following is an SM application provider?

A)Oracle
B)SAP
C)McAfee
D)LinkedIn

Question 46

SM communities differ from communities in the past because SM communities are ________.

A)formed based on family relationships
B)limited by geographic location
C)formed based on mutual interests
D)limited by organizational boundaries

Question 47

________ are the companies that operate the SM sites.

A)SM application providers
B)SM sponsors
C)SM client servers
D)SM consultants

Question 48

In the context of CRM, hyper-social means that the vendor gains control of the customer relationship.

Question 49

________ is data and responses to data that are contributed by users and SM sponsors.

A)Networking data
B)Content data
C)Connection data
D)User-generated data

Question 50

A characteristic of Web 2.0 is that the value of a site increases with users and use.

Question 51

Most SM applications earn revenue ________.

A)by selling the license to their applications
B)through merchandising
C)through a type of advertising model
D)through viral marketing

Question 52

Google publishes Google Maps and provides tools for users to make custom modifications to those maps, which is an example of mashup.

Question 53

A(n)________ is an information system that supports the sharing of content among networks of users.

A)DSS
B)SMIS
C)ERP
D)TPS

Question 54

Web 2.0 does not allow mashups, which occur when the output from two or more Web sites is combined into a single user experience.

Question 55

One of the major sources of UGC problems is inappropriate content.

Question 56

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Question 57

Emergence in the context of management means loss of control of employees.

Question 58

________ is the use of information technology to support the sharing of content among networks of users.

A)Social media
B)Content publishing
C)Networking
D)Programming

Question 59

When a business participates in a social network or opens its site to UGC, it protects itself from misguided people who post junk unrelated to the site's purpose.

Question 60

Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.

A)application providers
B)sponsors
C)blogs
D)users

Question 61

A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true.When confronted with contrary evidence, the group members do not change their opinion.According to Gossieaux and Moran, this is an example of a ________ community.

A)defenders-of-belief
B)seekers-of-the-truth
C)heterogeneous
D)cloud

Question 62

________ is the dynamic social media process of employing users to participate in product design or product redesign.

A)Crowdsourcing
B)Blogging
C)Publishing
D)Tweeting

Question 63

Defenders-of-belief communities facilitate activities like ________.

A)customer service
B)manufacturing and operations
C)inbound logistics
D)sales and marketing

Question 64

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

A)links
B)authoring
C)signals
D)extensions

Question 65

A student invests money and time in taking a business administration course.In this example, the student invests in ________.

A)human capital
B)social capital
C)functional capital
D)mechanical capital

Question 66

When a student attends a business function for the purpose of meeting people and reinforcing relationships, he is investing in ________ capital.

A)human
B)technical
C)social
D)mechanical

Question 67

Which of the following is a risk associated with human resources using social media to form conclusions about candidate evaluation?

A)loss of privacy
B)loss of control
C)decrease in efficiency
D)possibility of error

Question 68

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A)Enterprise 2.0
B)Enterprise resource planning
C)Enterprise application integration
D)Enterprise architecture

Question 69

Which of the following activities would seekers of the truth facilitate?

A)human resources
B)operations
C)marketing
D)sales

Question 70

________ differentiates SMIS from Web site applications.

A)Networking data
B)Content data
C)Connection data
D)User-generated data

Question 71

Which of the following statements is true of defenders-of-belief communities?

A)They are open to changing their belief when confronted with contrary evidence.
B)They are very effective for activities that involve innovation or problem solving.
C)They are useful in customer service activities.
D)They seek conformity and want to convince others of the wisdom of their belief.

Question 72

Which of the following statements is true of social CRM?

A)Customers that are likely to generate the most business get the most attention and have the most effect on the organization.
B)The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content.
C)Each customer crafts his or her own relationship with the company.
D)Though relationships emerge from joint activity, companies have a lot more control than the customers.

Question 73

Which of the following is a significant risk of using social media for inbound and outbound logistics?

A)loss of control
B)loss of credibility
C)loss of privacy
D)loss of effectiveness

Question 74

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

A)social capital
B)human capital
C)industrial capital
D)mechanical capital

Question 75

In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.

A)LAN
B)links
C)language
D)leader

Question 76

In McAfee's SLATES Enterprise 2.0 model, "A" is for ________.

A)avatar
B)Ajax
C)authoring
D)affiliation

Question 77

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is part of the ________ component.

A)signals
B)search
C)links
D)authoring

Question 78

According to Gossieaux and Moran, ________ share a common desire to learn something, solve a problem, or make something happen.

A)defenders of belief
B)advocates of philosophy
C)supporters of fidelity
D)seekers of the truth

Question 79

The primary risk of peer-to-peer support is ________.

A)loss of control
B)loss of credibility
C)lack of privacy
D)increase in expenses

Question 80

A ________ is content structure that has emerged from the processing of many user tags.

A)mashup
B)taxonomy
C)folksonomy
D)microblog