Deck 4: Arts Marketing and Merchandising

Question 1

All of the following are elements of a balance sheet, EXCEPT:
I. Assets
II. Total Equity
III. Income
IV. Liabilities

A)I and II only
B)I and IV only
C)I, II and IV only
D)I, II, III and IV

Answer 1

I, II and IV only

Question 2

What legal document places a burden on the customer to know what they are purchasing when not covered under a strict warranty?

A)Caveat emptor
B)Caveat venditor
C)Quid pro quo
D)Per se

Answer 2

Caveat emptor

Question 3

Which of these choices is a measurement of a company's ability to meet its short-term financial obligations?

A)Debt-to-equity ratio
B)Quick ratio
C)Debt ratio
D)Current ratio

Answer 3

Current ratio

Question 4

Which of the following are purposes for a casket liner?
I. Protect the interior
II. Make the casket easier to lift
III. Increase the price of the casket

A)I only
B)II only
C)I and II
D)I, II and III

Question 5

What process is used by a funeral service to plan and develop an approach to sell its services and products?

A)Promotions
B)Advertising
C)Marketing
D)Public relations

Question 6

What type of credit facility provides a funeral service with continual access to financing?

A)Open-end
B)Close-end
C)Revolving
D)Term

Question 7

What type of material is considered durable and uses an air seal principle?

A)Plywood
B)Polymer
C)Plastic
D)Pine

Question 8

What is the material that is used to dress a casket?

A)Lining
B)Panel
C)Flange
D)Ledge

Question 9

What is the name used for the sides and the ends of the casket's shell?

A)Lining
B)Panel
C)Flange
D)Ledge

Question 10

What is the name for a funeral services' campaign to make their products and services known?

A)Public relations
B)Advertising
C)Marketing
D)Promotion

Question 11

What is the name for the piece of equipment made from alloy metals used to support the weight of a casket?

A)Alloy support
B)Support stand
C)Casket truck
D)Casket mount

Question 12

Which of the following parts constitute the casket's shell?
I. Lid
II. Crown
III. Header
IV. Body

A)I, II, III and IV
B)I and II only
C)II, III and IV only
D)I and IV only

Question 13

Which of the following methods are used to adhere applied corners to a casket?
I. Nails
II. Adhesive
III. Screws

A)I only
B)I and III only
C)I, II and III
D)II only

Question 14

What name refers to a group of three to four caskets used to show casket construction?

A)Demonstration group
B)Educational group
C)Casket group
D)A and B only

Question 15

Which of these parts of the casket's top consists of a curve or s-shape?

A)Crown
B)Header
C)Ogee
D)Pie

Question 16

What name references a marker erected for remains buried elsewhere or unknown?

A)Monument
B)Cenotaph
C)Tomb
D)Crypt

Question 17

All of the following would be included in the basic service fee for a funeral, except:

A)Funeral planning
B)Obituary notices
C)Death certificate
D)Funeral arrangements

Question 18

What type of cremation does not involve a service for the deceased?

A)Memorial
B)Funeral
C)Direct
D)Indirect

Question 19

What process does a company use to determine if a business is profitable?

A)Breakeven analysis
B)Debt-to-equity ratio
C)Quick ratio
D)Cash flow analysis

Question 20

What is the name for a grave marker (headstone) designed with a 2" to 4" slanted top?

A)Flat
B)Tablet
C)Bevel top
D)Ledger

Question 21

Which of the following best describes what an alloy is, as used in a casket truck?

A)A composite of two or more metals
B)A pure metal embedded with another metal for added strength
C)A process for incorporating pure and impure properties of a metal
D)All of the above

Question 22

What is the name for the casket handle's part that attaches the bar to the casket's lug?

A)Apron
B)Arm
C)Bed
D)Panel