Deck 2: E-Commerce and Marketing

Question 1

Which of the following are advantages normally associated with B2B e-commerce?

A)shorter cycle times
B)reduction in costs
C)reaches wider audiences
D)all of the above

Answer 1

all of the above

Question 2

If the threat of substitute products or services is low it is a(n):

A)disadvantage to the supplier
B)advantage to the buyer
C)advantage to the supplier
D)none of the above

Answer 2

advantage to the supplier

Question 3

The threat of new entrants is high when it is:

A)hard for customers to enter the market
B)hard for competitors to enter the market
C)easy for competitors to enter the market
D)easy for customers to enter the market

Answer 3

easy for competitors to enter the market

Question 4

If it is easy for competitors to enter the market, the threat of new entrants is considered:

A)high
B)low
C)more
D)less

Question 5

An industry is less attractive for suppliers when the rivalry among existing competitors is:

A)high
B)low
C)more
D)less

Question 6

Paisapay is facilitated in

A)ebay.co.in
B)amazon.com
C)flipkart.com
D)none of the above

Question 7

Which of the following is a useful security mechanism when considering business strategy and IT?

A)encryption
B)decryption
C)firewall
D)all the above

Question 8

Which of the following is not related to security mechanism

A)encryption
B)decryption
C)e-cash
D)all the above

Question 9

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)?

A)switching costs
B)loyalty programs
C)entry barriers
D)affiliate programs

Question 10

Which of the following statements accurately reflect the impact of technology?

A)technology has caused buyer power to increase
B)technology has lessened the entry barriers for many industries
C)technology has increased the threat of substitute products and services
D)all of the above

Question 11

A business cannot be all things to all people. Instead, a business must:

A)identify target customers
B)identify the value of products/services as perceived by customers
C)all of the above
D)none of the above

Question 12

How the transactions occur in e-commerce?

A)using e-medias
B)using computers only
C)using mobile phones only
D)none of the above

Question 13

Which type of products is lesser purchased using ecommerce?

A)automobiles
B)books
C)softwares
D)none

Question 14

A business competing in a commodity like environment must focus on which of the following?

A)price
B)ease / speed of delivery
C)ease of ordering
D)all of the above

Question 15

Which of the following refers to creating products tailored to individual customers?

A)customization
B)aggregation
C)direct materials
D)reverse auction

Question 16

Materials used in the normal operation of a business but not related to primary business operations are called what?

A)supplies
B)direct materials
C)indirect materials
D)daily stuff

Question 17

Amazon.com is well-known for which e-commerce marketing technique?

A)banner ads
B)pop-up ads
C)affiliate programs
D)viral marketing

Question 18

Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?

A)horizontal
B)vertical
C)integrated
D)inclined

Question 19

Which form of e-marketplace brings together buyers and sellers from the same industry?

A)horizontal
B)vertical
C)integrated
D)inclined

Question 20

Which type of add appears on a web page?

A)pop-under ad
B)pop-up ad
C)banner ad
D)discount ad

Question 21

What type of ad appears on top of a web page?

A)pop-under ad
B)pop-up ad
C)banner ad
D)discount ad

Question 22

What type of ad appears under a web page?

A)pop-under ad
B)pop-up ad
C)banner ad
D)discount ad

Question 23

Which, if any, of the following types of ads are people most willing to tolerate?

A)pop-under ad
B)pop-up ad
C)banner ad
D)none of the above

Question 24

Which of the following is an Internet-based company that makes it easy for one person to pay another over the Internet?

A)electronic check
B)electronic bill presentment and payment
C)conversion rates
D)financial cybermediary