Deck 5: Media and Communication

Question 1

What is the meaning of circulation in the parlance of the print media?

A)number of editions
B)number of copies printed
C)number of copies sold
D)none of the above

Answer 1

number of copies sold

Question 2

A journalists need not be …………while covering an event.

A)inquisitive
B)domineering
C)impartial
D)meticulous

Answer 2

domineering

Question 3

An interview is a type of

A)mass communication
B)dyadic communication
C)multiadic communication
D)none of the above.

Answer 3

dyadic communication

Question 4

Who developed the first paper for the mankind?

A)the mayans
B)the aryans
C)the sumerians
D)the chinese

Question 5

Who invented the TV?

A)chester carlson
B)c. francis jenkins
C)alexander graham bell
D)john logie baird

Question 6

Which of the following is not a traditional media?

A)music
B)tv
C)painting
D)literature

Question 7

Which of the following is not a modern media?

A)sculpture
B)cinema
C)radio
D)the press

Question 8

Which of the following is not a responsibility of the media?

A)passing remarks on the personal lives of film stars.
B)dissemination of the news
C)commenting on the contemporary socio-political scenario
D)all of the above

Question 9

Cinema is a/an

A)audio media
B)print media
C)visual media
D)audiovisual media

Question 10

Which of the following would not give us city information?

A)seminar
B)pa system
C)tv
D)radio

Question 11

When was colour TV transmission started in India?

A)in 1979
B)in 1980
C)in 1982
D)in 1986

Question 12

When was the first TV station set up in India?

A)august 1949; kolkata
B)november 1958; mumbai
C)september 1959; delhi
D)january 1963; delhi

Question 13

Who started The Tribune?

A)master tara singh
B)prem bhatia
C)dyal singh majithia
D)james augustus hicky

Question 14

Mass communication

A)is more effective than dyadic communication so far as reach is concerned.
B)is an impersonal tool for delivering information to the masses.
C)does not need technology-based media vehicles.
D)is meant for delivering messages to the residents of a city.

Question 15

Which of the following is not an advantage of TV?

A)the audience remains glued to tv and hence, they do not do much physical work.
B)the audience remains glued to tv and hence, they learn a lot about products/services/concepts/news that is telecast on the same.
C)live coverage is done by many tv channels.
D)information given by it is current and up-to-date.

Question 16

The term Press normally does not include

A)newspapers
B)journals
C)magazines
D)internet websites

Question 17

Silence is also a form of

A)communication
B)dissent
C)protest
D)rebellion

Question 18

Who called his mass communication theory as "cultivation of dominant image patterns"?

A)george gerbner
B)donald l. shaw
C)maxwell mccombs
D)none of the above

Question 19

Communication needs a

A)receiver
B)channel
C)sender
D)all of the above

Question 20

Communication helps in

A)integration
B)persusasion
C)entertainment
D)all of the above

Question 21

Intrapersonal communication is

A)where more than two persons are involved.
B)person-to-person contact.
C)talking to oneself.
D)none of the above.

Question 22

Which of the communication has an emotional appeal?

A)group communication
B)intrapersonal communication
C)interpersonal communication
D)none of the above.

Question 23

Who introduced the concept of noise in model of communication?

A)george gerbnar
B)claude shannon and warren weaver
C)wilbur schramm
D)charles e. osgood

Question 24

What is the name of that continent which first published the newspaper in the world?

A)australia
B)asia
C)europe
D)africa

Question 25

On March 11, 1702, the first daily newspaper appeared in London called

A)sun
B)daily courant
C)mirror
D)morning port