Deck 2: Marketing and Analytics for Businesses

Question 1

___________methods of social network marketing should a company always use.

A)Blogging the only
B)Twitter, Blogs, Facebook
C)YouTube
D)Depends on the company and its product

Answer 1

Twitter, Blogs, Facebook

Question 2

___________is the team updates by Twitter users.

A)Tweets
B)Tweats
C)Twinks
D)Posts

Answer 2

Tweets

Question 3

What is meant by Brand Management?

A)Managing A the marketing staff
B)Management of the marketing budget
C)The company executive management
D)Creating a consistent image for the company

Answer 3

Creating a consistent image for the company

Question 4

Why is it important to post to a blog?

A)It reduces the cost per blog post B
B)Keep readers engaged
C)the social media marketing specialist
D)It allows more chances

Question 5

What is a "log"?

A)Video Log
B)Video blog
C)Log of blog activity
D)New technology to aid in bloggin

Question 6

How can a company ensure that the proper audience finds their YouTube videos?

A)Post links on the company blog
B)no method to effectively direct people to company videos
C)Use of keywords
D)Sending out mail advertisements

Question 7

In a company that should own the social marketing plan?

A)Head of Marketing
B)CFO
C)President
D)Operational staff

Question 8

What is meant by "micro-blogging"?

A)Blogging daily
B)Blogs that are posted by companies
C)Blogs with limited individual posts
D)Blogging from mobile devices

Question 9

What is meant by A/B testing in marketing?

A)Testing of 2 different products
B)Testing 2 versions of an advertisement to best response
C)Testing of medical products before legally allowing
D)Testing via 2 medium s,t.v, radio

Question 10

What is "social media optimization"?

A)easily creates publicity via social networks
B)Writing clear content
C)Creating short content which is easily indexed
D)Create content for social networks hiring people

Question 11

What place does Pricing have in marketing?

A)Higher prices guarantee higher A revenue stream
B)The company should actively market
C)Tested to see what elicits the best consumer response
D)Marketing based on the pricing level

Question 12

How the company uses the same mate_ial for both traditional and social network marketing?

A)Posting a luring comment on Twitter
B)Selling ad space on the company website
C)Utilizing a television ad campaign online
D)Creating a magazine print ad

Question 13

How often should a marketing plan be revisited?

A)Never, once written it is complete
B)order to revisit the plan of action
C)At company board meeting
D)financial review of the company each month

Question 14

_________ would be leveraging both social network and traditional marketing?

A)print advertisements with a coupon for a store
B)drives people to a website where there is a free trial offer
C)Posting an advertisement on a message board
D)Hosting a video ad on YouTube

Question 15

social network marketing plan differ from a traditional marketing plan

A)The brand image completely different for social marketing
B)social marketing is different for The staff requirements and skillsets.
C)the social marketing plan is required for traditional marketing
D)method of delivery, a marketing plan, either way, will be similar

Question 16

___________ is valuable in increasing a page rank?

A)Paying for placemen
B)Static content C
C)highly ranked pages
D)No contact information