Deck 3: Advertising, Media Ethics, and Freedom of the Press

Question 1

Which of the following is not a primitive form of advertising?

A)signs
B)town criers
C)trademarks
D)merchandisers

Answer 1

merchandisers

Question 2

Name the newspaper that did not publish the news of the assassination of Mahatma Gandhi on its front page.

A)the times of india
B)the hindustan times
C)the hindu
D)the statesman

Answer 2

the hindu

Question 3

The newspaper to publish an advertisement in India is……

A)the bengal gazette
B)the friend of india
C)the times of india
D)the calcutta journal

Answer 3

the bengal gazette

Question 4

The monitoring body of advertisement in India is known as….

A)asci
B)pci
C)aaai
D)abc

Question 5

Advertising is basically a …….

A)paid form
B)propaganda
C)publicity
D)personal selling

Question 6

Which body was instrumental in establishing Audit Bureau of circulation?

A)press council of india
B)registrars of newspapers of india
C)advertising society of india
D)indian newspaper society

Question 7

AIDA approach is usually applied for

A)public relations
B)reporting
C)editing
D)advertisement

Question 8

AIDS awareness advertisement by the Govt. of India is an example of ….

A)classifieds
B)corporate ads
C)public service ads
D)institutional ads

Question 9

Matter of fact information such as matrimonial, automobiles etc are known as ……. Advertisement.

A)institutional ads
B)classified
C)professional
D)direct marketing

Question 10

Which of the following is a leading advertising agency based in Kerala?

A)hta
B)lintas
C)clarion
D)valappila

Question 11

Name the ad agency of the Central government.

A)i & b
B)davp
C)pib
D)iprd

Question 12

Kingfisher advertisement of mineral water is an example of :

A)endorsement ad
B)advertorial
C)surrogate ad
D)essential ad

Question 13

Ethics means

A)code of rules
B)code of conduct
C)set of moral principles
D)code of behavior

Question 14

Media audience is a ……….. group.

A)homogenous
B)heterogeneous
C)monolithic
D)uniform

Question 15

A given group responding to media messages more or less in a uniform manner is described as………. theory.

A)selective retention
B)social categories
C)individual difference
D)social relations

Question 16

Media is omnipotent is a concept implied in

A)magic bullet theory
B)agenda setting theory
C)catharsis theory
D)two step theory

Question 17

Democratic -participant theory was put forward by

A)fred siebert
B)theodore peterson
C)denis mcquail
D)wilbur schramm

Question 18

Media act as a servant of the State in

A)libertarian theory
B)democratic participant theory
C)authoritarian theory
D)development theory

Question 19

Who is author of Aeropagitica?

A)js mill
B)adam smith
C)raja ram mohan roy
D)john milton

Question 20

Which is the first private television channel in Kerala?

A)surya
B)india vision
C)asianet
D)kairali

Question 21

Freedom of the press is specifically stated in the constitution of ……

A)uk
B)france
C)india
D)us

Question 22

Freedom of speech expression is stated in Article ……….. of the Indian constitution.

A)17
B)18
C)19
D)20

Question 23

Which Commission report forms the basis of social responsibility theory?

A)marshall mcluhan
B)mcbride
C)robert hutchins
D)harold lasswell

Question 24

Global village concept is put forward by…..

A)robert merton
B)seon mcbride
C)marshall mcluhan
D)wilbur schramm