Deck 5: Art and Advertising

Question 1

An element of art that is three dimensional (height, width, and depth) and encloses volume

A) line
B) form
C) shape
D) none of the above

Answer 1

form

Question 2

The concept of ……………… describes the relationship between the individual parts and the whole of a composition.

A) unity
B) balance
C) rhythm
D) dominance

Answer 2

unity

Question 3

…………. . is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page).

A) balance
B) unity
C) rhythm
D) dominance

Answer 3

balance

Question 4

…………………. . is the arrangement of the objects in a given design as it relates to their visual weight within a composition

A) balance
B) unity
C) rhythm
D) dominance

Question 5

……………… is the repetition or alternation of elements, often with defined intervals between them.

A) balance
B) unity
C) rhythm
D) dominance

Question 6

………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.

A) balance
B) unity
C) rhythm
D) dominance

Question 7

A……………………. rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length.

A) regular
B) flowing
C) progressive
D) none of the above

Question 8

A ………… rhythm gives a sense of movement, and is often more organic in nature.

A) regular
B) flowing
C) progressive
D) none of the above

Question 9

Proportion is the comparison of dimensions or distribution of forms. It is the relationship in scale between one element and another, or between a whole object and one of its parts.

A) balance
B) unity
C) rhythm
D) proportion

Question 10

The most common form of outdoor advertising is

A) Stadium advertising
B) Advertising on taxis
C) Advertising on bus backs
D) Billboard advertising

Question 11

AAAA stands for,

A) American Agency for Advertising and Awareness
B) American Association of Advertising Agencies
C) Association of Advertising Agencies in America
D) American Advertising Agencies' Association

Question 12

Objective of all advertisements is,

A) Objectivity
B) Timeliness
C) Persuasion
D) Infotainment

Question 13

Three common advertising appeals include

A) Objectivity, timeliness and frequency
B) Fear, sex, and humour
C) Guilt, ego and enrichment
D) Possessiveness, pride and social status

Question 14

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

A) Research
B) Creativity
C) Printing
D) Buying

Question 15

U. S. P. (Unique Selling Proposition) means:

A) A product that can sell
B) A feature similar to that of the competitor's product/band
C) A feature present only in one product/brand
D) A feature that can not be altered

Question 16

Image advertising is a/an,

A) Advertising strategy
B) Advertising standard
C) Advertising firm
D) A type of advertisement