Deck 7: The Power of Language

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Question
People contribute to the development of language.
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Question
Reification occurs when words themselves become more powerful and influential than objective reality.
Question
Ambiguity in language ensures clear communication.
Question
One of the most common forms of double speak is

A) Hyperbole
B) Double entendre
C) Euphemism
D) Shielding
E) Ambiguity
Question
A_____word is a word used in prefer to evade or retreat from a direct or forthright statement or position.

A) Reflective
B) Deflective
C) Squeeze
D) Weasel
E) Misdirected
Question
_____makes it hard to understand exactly what a speaker means.

A) Vagueness
B) Misrepresentation
C) Fallacy
D) Commitment
Question
Double speak is language used to lie or mislead while

A) A person doesn't agree
B) Pretending to tell the truth
C) Falsifying emotions
D) Appealing to logic and ethics
E) Misrepresenting facts
Question
Connotation refers to all the images that are associated with any given

A) Denotation
B) Fact
C) Fallacy
D) Judgment
E) Proof
Question
Matching

-A word used in order to evade or retreat from a direct forthright statement or position.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-A tool that is used for semanticists to determine the meaning of words to a group of people.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-When the words themselves become more powerful and influential than objective reality.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-All the images/emotion associated with a word.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-The literal definition of a word.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-A less direct but more acceptable/politically correct term used to describe an event, person, or object.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-When a word or phrase has different meanings/definitions and it is unclear which meaning is to be taken.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-The symbol-using animal.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-Language that is used to lie or mislead while pretending to tell the truth.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
Matching

-A problem that arises with the use of abstract words in which the meaning is unclear.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Question
What is Kenneth Burke's definition of man?
Question
What is the connotative meaning of a word? Give an example.
Question
How are words used to "romance a product?" Give an example.
Question
Does political rhetoric (language) tend to be more abstract or concrete? Why?
Question
Define reification. Give an example.
Question
What should you do when a word or phrase is unclear or is a potential source of misunderstanding?
Question
What is a euphemism? Give an example.
Question
General semanticists use the analogy of a map and a territory in their explanation of how we should view language. Using an example, explain what they mean by this analogy.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Mrs. Spotless makes cleaning so fast, it's almost like having a maid.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Welfare programs have not provided the poor with productive jobs.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-In tests for quality, Alfie Aspirin proved superior.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-The affordable X-man Security System; it's virtually foolproof. You couldn't find a safety system like this if your life depended on it.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Smoothskin actually helps prevent lines and wrinkles.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-I'm voting for Joe Doe. He says that he's got a budgeting plan that shows concern for all Americans, for a change.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Shine toothpaste can be of genuine value when used as part of a comprehensive dental program.
Question
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Try Hera Shampoo with the exclusive formula that keeps hair looking simply wonderful.
Question
Define vagueness and explain why it creates problems for people.
Question
Define ambiguity, using an example.
Question
What is doublespeak? Cite one way in which it is used.
Question
Analyze the effectiveness of catchy political slogans such as "This time, vote for Jones-the candidate of the future." Why do politicians use this kind of rhetoric and why should we guard against it?
Question
What is the main principle guiding general semantics?
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Deck 7: The Power of Language
1
People contribute to the development of language.
True
2
Reification occurs when words themselves become more powerful and influential than objective reality.
True
3
Ambiguity in language ensures clear communication.
False
4
One of the most common forms of double speak is

A) Hyperbole
B) Double entendre
C) Euphemism
D) Shielding
E) Ambiguity
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
5
A_____word is a word used in prefer to evade or retreat from a direct or forthright statement or position.

A) Reflective
B) Deflective
C) Squeeze
D) Weasel
E) Misdirected
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
6
_____makes it hard to understand exactly what a speaker means.

A) Vagueness
B) Misrepresentation
C) Fallacy
D) Commitment
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
7
Double speak is language used to lie or mislead while

A) A person doesn't agree
B) Pretending to tell the truth
C) Falsifying emotions
D) Appealing to logic and ethics
E) Misrepresenting facts
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
8
Connotation refers to all the images that are associated with any given

A) Denotation
B) Fact
C) Fallacy
D) Judgment
E) Proof
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
9
Matching

-A word used in order to evade or retreat from a direct forthright statement or position.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
10
Matching

-A tool that is used for semanticists to determine the meaning of words to a group of people.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
11
Matching

-When the words themselves become more powerful and influential than objective reality.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
12
Matching

-All the images/emotion associated with a word.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
13
Matching

-The literal definition of a word.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
14
Matching

-A less direct but more acceptable/politically correct term used to describe an event, person, or object.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
15
Matching

-When a word or phrase has different meanings/definitions and it is unclear which meaning is to be taken.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
16
Matching

-The symbol-using animal.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
17
Matching

-Language that is used to lie or mislead while pretending to tell the truth.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
18
Matching

-A problem that arises with the use of abstract words in which the meaning is unclear.

A) Denotation
B) Connotation
C) Ambiguity
D) Semantic Differential
E) Euphemism
F) Weasel Word
G) Vagueness
H) Burke's Definition of Man
I) Reification
J) Doublespeak
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
19
What is Kenneth Burke's definition of man?
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Unlock Deck
k this deck
20
What is the connotative meaning of a word? Give an example.
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Unlock Deck
k this deck
21
How are words used to "romance a product?" Give an example.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
22
Does political rhetoric (language) tend to be more abstract or concrete? Why?
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
23
Define reification. Give an example.
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Unlock Deck
k this deck
24
What should you do when a word or phrase is unclear or is a potential source of misunderstanding?
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
25
What is a euphemism? Give an example.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
26
General semanticists use the analogy of a map and a territory in their explanation of how we should view language. Using an example, explain what they mean by this analogy.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
27
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Mrs. Spotless makes cleaning so fast, it's almost like having a maid.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
28
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Welfare programs have not provided the poor with productive jobs.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
29
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-In tests for quality, Alfie Aspirin proved superior.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
30
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-The affordable X-man Security System; it's virtually foolproof. You couldn't find a safety system like this if your life depended on it.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
31
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Smoothskin actually helps prevent lines and wrinkles.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
32
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-I'm voting for Joe Doe. He says that he's got a budgeting plan that shows concern for all Americans, for a change.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
33
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Shine toothpaste can be of genuine value when used as part of a comprehensive dental program.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
34
Analyze the following statements by underlining all questionable words and phrases, and by explaining why they are questionable.
-Try Hera Shampoo with the exclusive formula that keeps hair looking simply wonderful.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
35
Define vagueness and explain why it creates problems for people.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
36
Define ambiguity, using an example.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
37
What is doublespeak? Cite one way in which it is used.
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
38
Analyze the effectiveness of catchy political slogans such as "This time, vote for Jones-the candidate of the future." Why do politicians use this kind of rhetoric and why should we guard against it?
Unlock Deck
Unlock for access to all 39 flashcards in this deck.
Unlock Deck
k this deck
39
What is the main principle guiding general semantics?
Unlock Deck
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Unlock Deck
k this deck
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Unlock Deck
Unlock for access to all 39 flashcards in this deck.