Deck 9: Understanding Web Technologies

Question 1

The Standard Generalized Markup Language (SGML) is the current W3C markup language standard for creating Web pages.

Answer 1

False

Question 2

IVO is an international body of worldwide organizations that set standards for numerous industry and government products and services.

Answer 2

False

Question 3

Markup language tags are enclosed in square brackets, such as [body] and [/body].

Answer 3

False

Question 4

XML is an ISO standard that defines a set of rules for encoding documents so that the documents are transportable among computer systems.

Question 5

The Extensible Markup Language (XML) is a streamlined subset of SGML developed to define data in documents transmitted over the Web.

Question 6

Developers using XML must used predefined codes or tags.

Question 7

The Hypertext Markup Language (HTML) was originally developed by Tim Berners-Lee to allow documents with headings, text, tables, bulleted or numbered lists, images, and other style elements to be viewed in a Web browser.

Question 8

Web page developers using HTML can define their own codes or tags.

Question 9

XML is a markup language focused on how data looks; HTML is a markup language focused on what data is.

Question 10

Like XML tags, HTML tags are placed in angle brackets, such as <p> and </P>

Question 11

The closing pair of HTML tags always includes the forward slash, such as </P>

Question 12

The World Wide Web Consortium (W3C) sets HTML and XML standard for the Web.

Question 13

The HTML markup language standards have not changed since the language was first developed by Tim Berners-Lee.

Question 14

HTML 4.0.1 requires developers to write tags and their properties only in lowercase; use opening and closing paired tags in all instances; and is phasing out some tags and their properties in favor of using CSS to format Web page text.

Question 15

The Extensible Hypertext Markup Language (XHTML) is a reformulation of HTML into XML and is designed to reduce coding errors and omissions and improve Web document structure.

Question 16

While some Web pages are still created using XHTML, many developers stress the importance of migrating to HTML 4.0.1 in order to stay current with changing technologies and to comply with W3C standards.

Question 17

A developer can create a Web page manually by inserting text and other elements and typing the relevant HTML or XHTML tags directly into a text editor, such as Windows Notepad.

Question 18

Some text editors, such as BBEdit, HomeSite, and HTMLPad 2005 are designed specifically for creating HTML/XHTML documents and have special features that permit a developer to quickly enter tags and their properties.

Question 19

Web authoring software provides developers with a familiar "What You See Is What You Get" or WYSIWYG environment in which to create Web pages.

Question 20

Microsoft FrontPage Web authoring software shares many features with other Microsoft software, such as Microsoft Word.

Question 21

FrontPage is a tool for editing and drawing vector graphics.

Question 22

Macromedia Dreamweaver is an easy-to-learn and easy-to-use Web authoring software for Web development novices.

Question 23

The appropriate use of multimedia and animation can add interest to an e-business Web site.

Question 24

Flash, Fireworks, and FreeHand are multimedia tools developed by Adobe Systems.

Question 25

Bitmap graphics, also called raster graphics, are created by defining the color of individual pixels in a bitmap.

Question 26

Java is an object-oriented programming language that is used to create applets and servlets that permit Web page interactivity.

Question 27

A staging server is the final destination server for a Web site after its pages have been thoroughly tested.

Question 28

Web analytics measurements are used to estimate and find trends in Web site visitors' behaviors and actions.

Question 29

Two methods of developing data used in Web analytic measurements are server log analysis and page tagging.

Question 30

The internationally recognized and approved standard that defines the rules for encoding electronic documents so that they are transportable among computer systems is:

A) XML
B) HTML
C) SGML
D) SMIL

Question 31

The international body of worldwide organizations that set rules or standards for industry and government products or services is:

A) ISO
B) ISBN
C) IVO
D) IAP

Question 32

The markup language developed by a working group of the W3C to define data in electronic documents transported over the Web is:

A) HTML
B) XML
C) SGML
D) SMIL

Question 33

XML tags for a given document are defined in the document's XML:

A) header
B) margins
C) footer
D) schema

Question 34

The markup language originally developed by Tim Berners-Lee that later became an SGML-based standard for Web page layout and formatting is:

A) XML
B) XHTML
C) HTML
D) MathML

Question 35

Which markup language for the Web allows developers to create their own custom tags?

A) XML
B) HTML
C) VHTML
D) SGML

Question 36

Which of the following paired HTML tags are used to define the beginning and ending of an HTML document?

A) <head> </head>
B) <body> </body>
C) <html> </html>
D) <img> </img>

Question 37

The <b> and </b> HTML tags indicate:

A) the beginning and ending of a Web page's heading section
B) that the text between the tags is bold
C) the beginning and ending of a paragraph
D) None of the above

Question 38

Which organization sets the standards and rules for using markup languages for the Web?

A) ISO
B) IVO
C) W3C
D) WWW

Question 39

Which markup language for the Web is a reformulation of HTML into XML?

A) XHTML
B) XMLH
C) XTML
D) RHTML

Question 40

Windows Notepad is an example of a simple:

A) text editor
B) Web authoring software
C) multimedia editing software
D) scripting language

Question 41

Which of the following software is a text editor specifically designed for creating HTML/XHTML documents?

A) Notepad
B) HomeSite
C) FrontPage
D) Dreamweaver

Question 42

A popular Web authoring software package that may be a good choice for a small business because of its familiar WYSIWYG environment is:

A) Fireworks
B) Flash
C) FreeHand
D) FrontPage

Question 43

The complex Web authoring software often used by Web development professionals is:

A) FreeHand
B) Notepad
C) Dreamweaver
D) Photoshop

Question 44

Which software package is used to edit and create vector graphics?

A) Notepad
B) Fireworks
C) FreeHand
D) HTMLPad

Question 45

The multimedia software program originally developed to add animation to vector graphics but now also used to create complex, interactive Web pages is:

A) FrontPage
B) FreeHand
C) Fireworks
D) Flash

Question 46

A small program written in Java that is embedded in a Web page and executes when the page is loaded in a Web browser is a(n):

A) servlet
B) applet
C) script
D) none of the above

Question 47

Object-oriented technologies developed by Microsoft to compete with Sun Microsystems' Java programming language are:

A) ActiveY
B) ActiveX
C) ActiveZ
D) ActiveV

Question 48

A programming language used to embed run-time instructions in a Web page is:

A) JScript
B) PHP
C) ASP
D) All of the above

Question 49

A Web site test undertaken to make certain the site can handle a large amount of visitor and customer activity is called a(n):

A) stress test
B) link test
C) accessibility test
D) usability test

Question 50

A performance-based goal for a Web site is a site:

A) test
B) benchmark
C) objective
D) measurement

Question 51

Measurements of Web site visitors' behaviors and actions are called Web:

A) benchmarks
B) goals
C) analytics
D) objectives

Question 52

The Web analytics measurement that indicates the continuous requests for Web pages at a site by a single user's Web browser over a specific length of time is:

A) unique visitors
B) visit or session
C) repeat visitors
D) page views

Question 53

The Web analytics measurement that identifies unique visitors who visit a Web site more than once during a specific time period is:

A) repeat visitors
B) unique visitors
C) referring visitors
D) page visitors

Question 54

The Web analytics measurement that identifies the path visitors take when navigating through a Web site is:

A) shopping cart abandonment
B) browser type
C) conversion rate
D) click-stream analysis

Question 55

The Web analytics measurement that may indicate an e-business Web site's checkout process is too difficult or confusing is:

A) unique visitors
B) click-stream analysis
C) shopping cart abandonment
D) browser type

Question 56

A Web server records all events that occur on the server in its:

A) server header
B) server footer
C) server log
D) server page

Question 57

Which of the following data is commonly recorded by a Web server when it records an event?

A) IP address of computer requesting services
B) date and time of the request
C) name of the individual requesting services
D) a and b

Question 58

An alternative to server log analysis for gathering Web analytics data is called:

A) page recording
B) page tagging
C) page embedding
D) page scripting

Question 59

A(n)_______________language is a set of rules and instructions that are embedded in an electronic document in order to define various aspects of the document's content.

Question 60

Markup language codes are called_______________.

Question 61

_______________is an ISO standard for embedding codes or tags in electronic documents so that the documents are transportable among computer systems.

Question 62

_______________is a streamlined subset of SGML developed in the mid-1990s to describe data transmitted over the Web.

Question 63

An XML_______________is a document type definition specification for an XML document and defines the tags used in the document.

Question 64

_______________is an easy-to-use markup language that specifies the layout and formatting of a Web page.

Question 65

Predefined_______________tags can be used to communicate a range of information to a Web browser, such as where to start and end a Web page.

Question 66

Customized_______________tags can be used to describe any type of data in a document transmitted over the Web.

Question 67

Like XML tags, HTML tags are placed inside_______________brackets.

Question 68

The "next generation of HTML" is_______________.

Question 69

The standards for HTML 4.0.1 requires developers to write tags and their properties in_______________.

Question 70

_______________version 1.0 is a reformulation of HTML in XML.

Question 71

A text_______________is software that allows you to create text documents but lacks the special document creating and editing features of a word processor.

Question 72

Web authoring software provides a familiar_______________environment of menu commands, toolbar buttons, and document views.

Question 73

Because of its familiar working environment and competitive pricing,_______________may be a good Web authoring software choice for a small e-business startup.

Question 74

_______________is considered by many Web developers to be "industrial strength" Web authoring software.

Question 75

Adobe_______________is popular image editing software that you can use to create animated GIFs, draw vector graphics, and edit bitmap graphics.

Question 76

_______________is a multimedia program used to animate vector graphics and create complex, interactive Web sites.

Question 77

_______________is a graphic design program for planning the layout of documents that contain graphics.

Question 78

_______________is a scripting language that can be embedded in HTML and used to build Web pages "on the fly" from elements stored in databases.

Question 79

_______________is a scripting language developed independently of Sun Microsystems' Java; by Netscape Communications, for use with its Netscape browser.

Question 80

_______________technologies were developed by Microsoft to embed server-side controls in a Web page.