Deck 8: Designing Your Web Site

Question 1

It isn't important for an e-business entrepreneur to understand basic Web design concepts because he or she will either hire an employee to design and develop the e-business's Web site or outsource the work.

Answer 1

False

Question 2

The primary objectives for an e-business Web site is to generate sales and create profits.

Answer 2

True

Question 3

Web site objectives, such as educating consumers, providing customer support after the sale, and recruiting talented employees, can do little to enhance an e-business's profitability.

Answer 3

False

Question 4

Before beginning the Web site and page design process, an entrepreneur must understand who will visit his or her e-business Web site and visitors' expectations of the site.

Question 5

Visitors to an e-business Web site are primarily interested in building the e-business's brand, reducing the e-business's expenses, and improving the e-business's bottom line.

Question 6

The Web site and page design process should focus on how visitors will fulfill their wants and needs at the site in addition to how the site looks and functions.

Question 7

An e-business that sells products or services to seniors should take into consideration during the Web site and page design process that many of its potential customers may be computer novices.

Question 8

Creating fixed-width pages for a specific monitor resolution may result in extra margin space or horizontal scrolling when visitors view the pages with different monitor resolutions.

Question 9

The linear Web site structure requires visitors to move down and up between pages in a hierarchy.

Question 10

A webbed organizational structure is the least confusing type of Web site structure for site visitors to navigate.

Question 11

A pure hierarchical Web site structure provides for cross-linked pages.

Question 12

Ensuring that the organization of pages at an e-business Web site is logical and easy to navigate is more important than strictly adhering to an arbitrary number of clicks from the home page to actionable material.

Question 13

The storyboarding process allows you to visualize the linking relationships between proposed pages at a Web site.

Question 14

Storyboarding helps identify potential navigation problems a visitor might experience, as well as orphan and missing pages.

Question 15

Good Web page design creates useful and attractive Web pages that support an e-business's Web site message rather than detract from it.

Question 16

Using color alone to indicate a Web page link is a trendy and effective way to format links so that all site visitors can recognize them.

Question 17

Web site and Web page usability guidelines focus on helping all Web site visitors accomplish their goals quickly and easily.

Question 18

The pages at an e-business Web site should share consistency in design and function.

Question 19

An external link is a connection between two pages at the same Web site.

Question 20

The format of embedded text links should allow visitors to quickly and easily distinguish the links from the surrounding text.

Question 21

Combining a clickable table of contents with top-of-page links is good navigational design for a long page that cannot be broken into multiple smaller pages.

Question 22

A navigation bar is a series of graphic or text links embedded inside a paragraph.

Question 23

A navigation menu is a series of links that expands or drops-down much like a commands menu in a software program.

Question 24

An e-business Web site's visitors are likely to enjoy using hidden rollover links to find what they want and need.

Question 25

Current Web design trends emphasize a preference for fixed-width design methods over liquid design methods.

Question 26

For many e-business Web site visitors eager to find information or make a purchase, a splash screen or entry page can be annoying.

Question 27

A primary business objective for a Web site is to:

A) educate consumers about products or services
B) generate profits
C) collect information from visitors
D) provide technical support for products or services

Question 28

The primary audiences for an e-business Web site are:

A) targeted potential customers identified in the marketing plan
B) investors
C) the general public
D) strategic partners

Question 29

The e-business Web page that must immediately identify who you are, what you do, where visitors can find information, products, or services, and the benefits offered by those products or services is the site's:

A) end page
B) secondary page
C) detail page
D) home page

Question 30

The Web site organization structure that provides for cross-linked pages across main categories is the:

A) mixed hierarchical structure
B) pure hierarchical structure
C) linear structure
D) webbed structure

Question 31

The rule of thumb that suggests visitors should be able to find actionable content fewer than four clicks from the home page is called the:

A) Quick-Click Rule
B) Two-Click Rule
C) Three-Click Rule
D) Four-Click Rule

Question 32

A blueprint for the design of a Web site is a(n):

A) template
B) storyboard
C) flowchart
D) None of the above

Question 33

Good Web page design:

A) creates useful and attractive Web pages that support the Web site's message
B) ignores the Web site's message in favor of using "cool" multimedia effects
C) is concerned more with page appearance than page functionality
D) follows a set of strict, inflexible guidelines

Question 34

The organization that pioneered Web accessibility guidelines is the:

A) U.S. Department of Commerce
B) World Wide Web Consortium (W3C)
C) Web Users Group
D) Internet Developers Association

Question 35

A link between two pages at the same site is a(n):

A) external link
B) clickable table of contents
C) top-of-page link
D) internal link

Question 36

Every page at a Web site should have a link to the site's:

A) About Us page
B) Contact Information page
C) Home page
D) Search Function page

Question 37

Which of the following is the best choice for wording an embedded text link?

A) Click here.
B) Click here to view the latest ZAX phones.
C) ZAX phones are reliable and inexpensive.
D) a and b

Question 38

A series of graphic or text-based internal links to major pages at a site is called a(n):

A) navigation tab
B) breadcrumb trail
C) site map
D) navigation bar

Question 39

An expandable or drop-down list of internal links to major pages at a Web site is a(n):

A) navigation menu
B) breadcrumb trail
C) navigation tab
D) site map

Question 40

A hierarchical outline of the path a visitor has taken to reach the currently viewed page is a(n):

A) navigation tab
B) breadcrumb trail
C) site map
D) navigation bar

Question 41

Hidden links that only appear when the mouse pointer is placed on or over them are called:

A) mystery links
B) silent links
C) rollover links
D) a and b

Question 42

Which of the following Web page design elements should be avoided whenever possible?

A) pages that must be scrolled horizontally
B) scannable text
C) embedded text links
D) navigation bars

Question 43

The layout of columns and rows within which text, data, or images can be positioned is a(n):

A) frame
B) table
C) cascading style sheet
D) splash page

Question 44

The Web page design device that divides the browser viewing area so that multiple pages can be viewed at one time is a:

A) splash page
B) table
C) frame
D) cascading style sheet

Question 45

To help visitors find the information, products, or services they want or need, a Web site should have a(n):

A) entry page
B) search function
C) form
D) table

Question 46

Which of the following is a good design guideline when writing for the Web?

A) use simple and direct language
B) avoid bulleted lists
C) use a light text color on a light background
D) use industry jargon

Question 47

A Web site color scheme should:

A) consist of no more than three or four colors
B) provide poor contrast between text color and background color
C) be applied only to the home page
D) b and c

Question 48

The two primary image file types used on Web pages are:

A) DVD and CRM
B) GIF and JPEG
C) MBE and SMB
D) JRP and GIF

Question 49

A small version of an image often used in place of the larger image in online product catalogs is called a(n):

A) substitute image
B) thumbnail image
C) GIF image
D) JPEG image

Question 50

An e-business Web site is likely to have a number of business_______________.

Question 51

Web pages designed specifically to be viewed in the most recent version of a _______________may not look or function the same in earlier versions of the browser or in different browsers.

Question 52

Organizing an e-business Web site's pages in a way that visitors find_______________and intuitive helps the visitors find what they want and need.

Question 53

Figuring out how the_______________on an e-business's Web pages fits together to meet visitors' needs will determine the linking relationships between the pages.

Question 54

E-business Web sites are_______________, which means that the number and type of pages at a site will likely vary over time to accommodate changes in the marketplace, technology, and visitors' needs.

Question 55

An e-business Web site's_______________page is often the first page visitors see.

Question 56

Visitors view pages in sequential order in a(n)_______________Web site structure.

Question 57

A non-linear or_______________structure links pages together without regard for the logical relationship between the pages' content.

Question 58

A(n)_______________structure presents carefully organized information in different levels, beginning with a top level of general information followed by multiple levels of increasingly more detailed information.

Question 59

A Web site that organizes its pages in a pure hierarchical structure allows visitors to move_______________between pages.

Question 60

A mixed hierarchical Web site structure allows for_______________pages.

Question 61

A too_______________Web site structure can be uninteresting and boring.

Question 62

A complex Web site structure with a too_______________hierarchy can be problematic in that it may require visitors to click through a frustratingly large number of pages to make a purchase or find information.

Question 63

A(n)_______________is a method of testing Web page linking relationships borrowed from movies and television.

Question 64

To create a Web site_______________, begin by summarizing the planned content of each Web page on an individual index card, sticky note, or sheet of paper.

Question 65

The principles of Web_______________involve designing Web pages so that Web resources are available to persons with disabilities.

Question 66

Web site and page_______________guidelines are designed to help all site visitors accomplish their goals quickly and easily.

Question 67

Section_______________of the U.S. Rehabilitation Act mandates that all federal agencies eliminate barriers to public electronic information for people with disabilities.

Question 68

Web pages at an e-business site should share_______________in design and function.

Question 69

Consistency in Web page design and function reassures site_______________that they have not inadvertently moved to pages at a different site.

Question 70

A(n)_______________text link is a link positioned inside a text paragraph.

Question 71

Web site visitors can navigate between topics on a long page by using a_______________table of contents and_______________links.

Question 72

A(n) navigation_______________is a series of graphic or text links to major pages at a Web site and are usually found at the top or bottom of a Web page.

Question 73

A(n)_______________can provide a visitor with feedback on the path he or she took to reach the currently viewed page.

Question 74

_______________style sheets are files that contain the rules or codes that define style issues, such as page layout and font formatting, across all the pages at a Web site.

Question 75

List at least five typical business objectives for an e-business Web site.

Question 76

List four basic visitors' questions that should be answered by the content on an e-business's home page.

Question 77

Describe how to use a Web site storyboard to test the linking relationships between the proposed pages for a Web site.

Question 78

List at least five useful guidelines for writing text to be read online.

Question 79

Discuss guidelines for using images, audio, and video at an e-business Web site.