Deck 15: The Role of Global Advertising

Question 1

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Omnicom Group ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Answer 1

United States

Question 2

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-WPP Group ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Answer 2

United Kingdom

Question 3

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Interpublic Group ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Answer 3

United States

Question 4

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Dentsu Inc. ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Question 5

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Havas Advertsiting ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Question 6

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Hakuhodo DY Holdings ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Question 7

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Acxiom Group ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Question 8

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-MDC Partners I___________ II___________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Question 9

Using these choices: Decide to which country the top Advertising companies of 2013 belong

-Asatsu-DK ____________

A) United States
B) United Kingdom
C) France
D) Germany
E) Japan
F) Australia
G) Korea
H) China
I) Canada

Question 10

Today's advertising agencies are global in scope. Many work with global products and offer a vast array of services beyond print and broadcast media. What other services are NOT being offered?

A) Total Quality Management practices
B) Accounting practices
C) Data collection and analysis
D) Government permits and grant writing

Question 11

Major advertising agencies are based in core nations and have spilled over to semiperipheral and peripheral nations of

A) Values, attitudes, and business practices
B) Values, cultural norms, and language
C) Cultural norms, languages, and revenue
D) Language, revenue, and imported products

Question 12

Foreign customers turn towards larger companies rather than local, specialty firms because

A) Lack of resources and services in smaller firms
B) Lack of global thinking in smaller firms
C) More global contacts in larger firms
D) More services in larger firms

Question 13

The impact of global advertising in Eastern European regimes was that

A) Citizens wanted more Western products
B) Governments controlled all advertising
C) Values imported in audio-visual in total contradiction to their own
D) None of the above

Question 14

The top global advertising firms have had a lot of mergers in recent years. Give one example why.

A) Positive synergy
B) Acquire talent
C) Midsized firms risk takeover in competitive global arena
D) All of the above

Question 15

Using the internet and subsidiaries WPP Group is moving into what area?

A) Customer retention and internet sales
B) Data mining and behavior modeling
C) Data mining and customer receivables
D) Behavior modeling and accounting services

Question 16

In 2005 Omnicom Group's Ketchum PR Agency received unwanted attention due to what circumstance?

A) Billing troubles in California
B) Laundering a large government contract with the Dept of Education
C) Misappropriation of public funds
D) Failed tax audits

Question 17

Interpublic Group of Companies, Inc. the world's third largest advertising agency has as one of its operating divisions

A) The largest list of Fortune 500 companies as clients
B) Each division is a local leader itself
C) Highest advertising revenue per company
D) The largest international public relations unit in the world

Question 18

In 2012, _______ purchased the British-based Aegis Group

A) Dentsu Inc .
B) Havas Group
C) Omnicom Group
D) WPP Group

Question 19

Unlike other foreign agencies expanding their influence by establishing North American offices, Hakuhodo DY Holdings is expanding their influence primarily where?

A) The Pacific Rim countries
B) Japanese and Asian markets
C) The Middle East
D) South America

Question 20

As corporations are going more global advertising is still a local concern.

Question 21

As multimedia outlets expand they require successful advertising to generate revenue to attract new customers.

Question 22

Rapid expansion of cable systems and networks has generated demand for expansion of advertising to develop sufficient customer base for new products.

Question 23

The modern advertising agency is distanced from its clients because of global concerns and language barriers.

Question 24

All the top advertisers are US-based companies and that is why, to be successful, a company must have a US based office.

Question 25

Advertising has a great effect in totalitarian nations by introducing new ideas through visual media.

Question 26

Many mergers are taking place so that top firms can avoid being taken over themselves.

Question 27

WPP derives more than 88% of its revenue from outside its home in the United Kingdom.

Question 28

In the early 1990s WPP was forced to suspend dividends to finance their debt.

Question 29

Clio for commercials, Emmy for television, Oscar for film, Tigers for advertising.

Question 30

Armstrong Williams was paid by Ketchum PR to hype an education program. This caused quite a negative media storm.

Question 31

Publicis is the largest agency in Europe.

Question 32

Dentsu Inc. was founded in Korea as an agency that embraces modernization.

Question 33

Acxiom has amassed the largest global database on customers, with over 50 trillion data transactions per year.

Question 34

Europe represents 59% of Havas Advertising's revenue with France the major player.

Question 35

MDC Partners is the only Canadian advertising company in the top 10.

Question 36

Asatsu-DK enjoys a good working relationship with one of its main shareholders, the Omnicom Group, which owns 20 percent of ADK stock.

Question 37

The major global ad agencies are all based in core nations. They act as savvy electronic imperialist on behalf of their global clients.

Question 38

Midsized firms such as Havas are perfectly positioned to succeed in an industry of giants.

Question 39

What are the three major reasons for the critical role as to why multinational advertising agencies are key to understanding international communication

Question 40

Select one (1) of the major global companies, such as WPP, Omnicom, Interpublic, or Publicis and describe their global holdings or footprin