Deck 8: Web 2.0, Social Media, and Online Trends

Question 1

Moving from a passive site that basically displays information to a site that permits interaction with visitors or users is commonly referred to as _____ web:

A) Interactive
B) Dynamic
C) Static
D) Generated
E) Automatic

Answer 1

Interactive

Question 2

Blogs and conversation threads are commonly referred to as:

A) User-generated content (UGC)
B) Semantic Web
C) Social Utility
D) Invitational Design

Answer 2

User-generated content (UGC)

Question 3

The _____ is a next-generation-but not separate-web that makes information sharing and exchange easier by focusing on content, searchability, and interpretability at a technical level.

A) User-generated content (UGC)
B) Semantic Web
C) Social Utility
D) Invitational Design

Answer 3

Semantic Web

Question 4

This term suggests that you only spend time on sites that are useful to you, and that the time invested on the site somehow contributes to your happiness or social satisfaction, or creates social opportunities for you. What is it?

A) User-generated content (UGC)
B) Semantic Web
C) Social Utility
D) Invitational Design

Question 5

Which of the following is not one of the Three Pillars of Sociability?

A) Validate
B) Regulate
C) Participate
D) Affiliate
E) c or d

Question 6

What is the name of the legal instrument that Canada uses to protect privacy?

A) Sarbanes-Oxley
B) FIPPA
C) PIPEDA
D) All of the above
E) None of the above

Question 7

What type of Internet technology sends information to you without you requesting that information?

A) F2b2C
B) B2B
C) Push
D) Wiki
E) Pull

Question 8

Technology that allows you to verbally speak with someone over the Internet is called:

A) Wiki
B) Social network
C) Ephone
D) VoIP
E) Smartphone

Question 9

Type of web technology that creates an online community where people can make statements and others can read and respond to those statements is called:

A) I-Journal
B) Podcast
C) ASP
D) Blog
E) PHP

Question 10

Type of web technology that allows its community members to continuously change the contents on a web site is called:

A) Intelligent bots
B) Social networks
C) Wiki
D) Blog
E) Change Over

Question 11

The second generation of the Web is called:

A) New web
B) Emerging space
C) My life
D) Web 2.0
E) WWWW

Question 12

Which of the following statements about wikis is not true?

A) Companies use wikis to update content.
B) Wikis lack a central editor.
C) Wikis are only useful for external audiences.
D) Wikis keep track of the date of entries and revisions.
E) Wikis allow people to locate specific content.

Question 13

Ethical and legal considerations for blogs, wikis, and social networks include:

A) stealth marketing
B) defamatory comments
C) inaccurate claims
D) violations of copyright
E) all of the above

Question 14

How have blogs, wikis, and social networks such as Facebook changed how we work and learn?

A) They have improved access to medical research.
B) More students are enrolled in online courses.
C) More workers commute to the office.
D) A and B
E) B and C

Question 15

What type of web technology provides news that can automatically download right to your desktop?

A) Social network
B) RSS feed
C) Podcast
D) Wiki
E) YouTube

Question 16

To ban or not to ban social networks in the workplace is a serious issue. It is being discussed at management and HR meetings often. Some of the reasons given by employers for wanting to ban social networks at the workplace are:

A) exposure of company's computers and networks to virus and spyware
B) loss in productivity affecting the bottom line
C) legal liability and leaking of corporate information
D) effect on available bandwidth to the business
E) all of the above

Question 17

The use of social networks is important to employees and plays a crucial role in their lives, and perhaps should not be banned completely in the workplace. Some of the issues needing clarification in employee-employer communications are:

A) how much time may be spent online
B) how much company information may be revealed knowingly or unknowingly
C) internal structure of the team building at the workplace through social network platforms
D) all of the above
E) none of the above

Question 18

Collaboration and user-generated content are often highlighted as major potentials of Web2.0 technologies. However, the transparency may turn out to be its dominating feature. When participating on social networks, some of the implications for you or your businesses are:

A) your authenticity will translate as both honesty and integrity to the customer
B) it will help build trust
C) it will help engage in online conversations with customers
D) all of the above
E) only a and b

Question 19

Typical examples of types of social media are:

A) Blogs, wikis, and media sharing sites
B) Blogs, social bookmarking, and forums
C) Virtual worlds, social networking, and wikis
D) a and b
E) all of the above

Question 20

Some of the reasons companies choose to advertise on social media sites are:

A) large and growing number of users
B) creates brand loyalty
C) users spend a large portion of time online
D) rich data sets allow for more precise targeting of consumers
E) all of the above

Question 21

In most jurisdictions, unique laws and regulations apply when your social media involves children. In Canada, the protection is specified in:

A) COPPA
B) PIPEDA
C) OPC
D) Anti-Spam
E) No such protection in Canada

Question 22

Whenever the words "electronic address" are used in the context of social media messages, it includes:

A) an electronic mail address
B) an instant messaging account
C) home address on a letterhead
D) a and b
E) none of the above

Question 23

All of the following statements concerning privacy should be exercised by users of social media EXCEPT:

A) do not leave it to social network operators
B) assume the worst - test and test again
C) keep records
D) trust everyone
E) use disclosure practices

Question 24

_____ involves associating keywords with your content to make it searchable so that other users can locate it and interact with it.

A) Relating
B) Imaging
C) Tagging
D) Collecting
E) None of the above

Question 25

When content (such as a YouTube video) instantly spreads online from its origins to nearly every corner of the world, it is considered to have:

A) Gone mental
B) Gone viral
C) Gone spiral
D) Gone high
E) Gone extreme

Question 26

Going viral is in keeping with the psychological concept of:

A) Schadenfreude
B) Freudism
C) Folksonomy
D) Acceptance

Question 27

A situation in which a traditional brand faces an online storm that can quite literally damage the value of its brand overnight is called:

A) Mashup
B) Brandstorm
C) Viral
D) Folksonomy

Question 28

Social media participants differ from those of traditional media because:

A) Traditional media users consume material created for them while social media audiences either dictate the type of product they want or bypass traditional producers to find products more suitable to their needs
B) Traditional media users tend to be within a certain age, gender, and socio-economic group, while social media appeals to virtually every age, gender, and economic status.
C) Social media users tend to be the millennial generation, while traditional media users are mainly Gen-Y.
D) All of the above
E) None of the above

Question 29

SEO is an acronym for:

A) send emergency object
B) search engine option
C) search engine optimization
D) search emergency option
E) none of the above

Question 30

Some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Suggested good practice(s) is (are):

A) be wary of SEO firms and web consultants or agencies that send you email out of the blue
B) be wary of firms that guarantee a 1 ranking on Google
C) be wary if a company is secretive or won't clearly explain what they intend to do
D) all of the above
E) none of the above

Question 31

The first step of an SEO project is to:

A) start with an initial website audit analysis
B) check company LOGO
C) check company strategic direction
D) all of the above
E) none of the above

Question 32

When messages, offers, or promotions come from the company to the consumer in some form, this is an example of a(n):

A) Indirect message
B) Direct message
C) Perfect message
D) Imperfect message
E) None of the above

Question 33

What other people said or did with products became more important with the arrival of the social web, and consumers began to seek out _____ sources of information

A) Indirect
B) Direct
C) Perfect
D) Imperfect
E) None of the above

Question 34

What are purpose-built sites (or forums or groups) designed to meet a specific need?

A) Platform plays
B) Platform wars
C) Micro-markets
D) Macro-markets
E) Tech-markets

Question 35

Making sure your brand and advertising messages are coherent and consistent is called:

A) Direct marketing
B) Indirect marketing
C) Media transparency
D) Brandstorm
E) Online marketing

Question 36

Which of the following is not a benefit of social computing in new ways?

A) Conducting online focus groups for new product development
B) Running viral campaigns to launch new products
C) Holding virtual recruiting and job fairs in Second Life
D) Using social media tools to move from a podcast to broadcast model for training and development and internal communication with employees
E) None of the above

Question 37

According to the text, what should Ford North America have done to improve their customer feedback site in the early stages?

A) Delete any negative feedback
B) Let their loyal customers come to their rescue
C) Nothing
D) Delete the site entirely
E) None of the above

Question 38

As the definition of social media develops, what is one underlying element?

A) The intersection of technology, social interaction, and sharing information.
B) Microsoft is the primary developer.
C) Use of the various elements is free.
D) All of the above
E) None of the above

Question 39

In social media, what type of marketing has become important for advertisers?

A) e-mailed and online press kits
B) word-of-mouth, or buzz marketing
C) electronic ads
D) product placement
E) all of the above

Question 40

What are some of the concerns related to the limit of social media transparencies?

A) making it illegal for employers to monitor or capture the social media conversations of their employees
B) accepting government monitoring of social media
C) allowing employers to use against an employee what is contained in the employee's social network profile
D) all of the above
E) none of the above

Question 41

Websites such as tweetedbrands.com can provide:

A) information on traffic reports on Facebook
B) most tweeted brands on Twitter in the last 24 hours
C) tweeted information about you
D) all of the above
E) none of the above

Question 42

Blogs or weblogs are:

A) Web pages of short, frequently updated postings by an individual that are arranged chronologically
B) Messages of 140 characters or less
C) A category for discussion groups within Usenet
D) A web page that allows anyone to edit it
E) None of the above

Question 43

The social business models of the future will empower:

A) employees
B) business partners
C) customers
D) all of the above
E) none of the above

Question 44

Leaders in the business world are increasing their presence on Twitter. This is an example of:

A) people focused on sharing ideas about gamification
B) people focused on sharing ideas about cloud computing
C) people focused on sharing ideas about identity management
D) people focused on sharing ideas about social business strategy
E) none of the above

Question 45

Social networking sites are beneficial for online advertising because they:

A) provide global reach and most are free of charge
B) provide opportunities to partner with competitors
C) increase advertising effectiveness by targeting specific groups of people and are free of charge
D) all of the above
E) none of the above