Deck 1: Introduction to Communication Research

Question 1

Communication research from the social science perspective

A) is the discovery of answers to questions through the application of scientific and systematic procedures.
B) uses quantitative and qualitative methods.
C) is based on the assumption that research can uncover patterns.
D) is empirical.
E) all of the above.

Answer 1

all of the above.

Question 2

Communication researchers

A) may use quantitative or qualitative methods.
B) may use research questions or hypotheses.
C) publish their studies in academic journals and scholarly books.
D) collect data for their investigations.
E) all of the above.

Answer 2

all of the above.

Question 3

Match the following descriptions with the 12 characteristics of science:

-Based on data

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Answer 3

Evidence

Question 4

Match the following descriptions with the 12 characteristics of science:

-Can be investigated

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 5

Match the following descriptions with the 12 characteristics of science:

-Necessary to demonstrate that the proposition is True

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 6

Match the following descriptions with the 12 characteristics of science:

-Conducting the same or similar study in different settings and with different participants

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 7

Match the following descriptions with the 12 characteristics of science:

-Available to anyone; not proprietary research

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 8

Match the following descriptions with the 12 characteristics of science:

-Publishing results provides an opportunity for researchers to improve their procedures

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 9

Match the following descriptions with the 12 characteristics of science:

-Identifying and capturing the phenomenon

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 10

Match the following descriptions with the 12 characteristics of science:

-Expected to occur; researchers use standard procedures and techniques to help minimize it

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 11

Match the following descriptions with the 12 characteristics of science:

-Requirement of researcher to minimize personal bias

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 12

Match the following descriptions with the 12 characteristics of science:

-Researchers do not rely on what appears to be obvious

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 13

Match the following descriptions with the 12 characteristics of science:

-Extending findings to similar situations or similar people

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 14

Match the following descriptions with the 12 characteristics of science:

-Findings from one study lead to more questions for the next study

A) Replicable
B) Explore all possible explanations
C) Heuristic
D) Possibility of error
E) Objectivity
F) Public record
G) Evidence
H) Skepticism
I) Testable
J) Measurement and observation
K) Generalizability
L) Self-correcting

Question 15

Match the following descriptions with the type of questions researcher investigate:

-Provide definitions for phenomena

A) Questions of definition
B) Questions of relationships
C) Questions of policy
D) Questions of value

Question 16

Match the following descriptions with the type of questions researcher investigate:

-Examine the aesthetic or normative features of communication

A) Questions of definition
B) Questions of relationships
C) Questions of policy
D) Questions of value

Question 17

Match the following descriptions with the type of questions researcher investigate:

-Examine if and how two phenomena are related

A) Questions of definition
B) Questions of relationships
C) Questions of policy
D) Questions of value

Question 18

Match the following descriptions with the type of questions researcher investigate:

-Examine courses of action for their effectiveness

A) Questions of definition
B) Questions of relationships
C) Questions of policy
D) Questions of value

Question 19

A theory is a related set of ideas that explains how or why something occurs or happens.

Question 20

A research question is preferred over a hypothesis if the researcher cannot formulate a tentative proposition after reviewing the existing literature.

Question 21

The substantive content of the research question or hypothesis drives the selection of the method.

Question 22

Researchers should rely on the one or two methods they know to answer any and all research questions and hypotheses.

Question 23

Explain the difference between scholarly research and proprietary research. Give examples in your explanation.

Question 24

Describe and explain the four scientific outcomes, or goals, of communication research.

Question 25

As a student, explain your consumer relationship to research.