Deck 1: The Field of Marketing

Question 1

No marketing exchange can occur without:

A) a store.
B) salespeople.
C) marketing strategy.
D) communications.
E) a tangible product.

Answer 1

communications.

Question 2

Because you want to lose weight and tone your muscles, you pay $200 for a six-month membership in a local gymnasium. You now have the right to exercise and use the gym equipment anytime the facility is open. This transaction is an example of a(n):

A) exchange.
B) resourceless transaction.
C) self-sufficient transaction.
D) coercive transaction.
E) barter transaction.

Answer 2

exchange.

Question 3

Evan donated old paperback books to his library's book sale. The library showed its appreciation by giving Evan a coupon good for a free Big Mac. This is an example of a(n):

A) exchange.
B) resourceless transaction.
C) self-sufficient transaction.
D) coercive transaction.
E) barter transaction.

Answer 3

exchange.

Question 4

Leah gave the ticket seller $8 to acquire a ticket to see the most recent Batman movie. This is an example of a(n):

A) exchange.
B) resourceless transaction.
C) self-sufficient transaction.
D) coercive transaction.
E) barter transaction.

Question 5

Which of the following is NOT a necessary condition for a marketing exchange to take place?

A) Two or more social units must be involved.
B) Each party to the exchange must have wants to be satisfied.
C) The parties to the exchange must be able to communicate with each other.
D) One of the parties to the exchange must benefit more than the others.
E) Both parties must have something of value to contribute to the exchange.

Question 6

Which of the following is an example of a marketer?

A) a retail sales clerk
B) an auctioneer
C) an individual selling a used car in the classified ads
D) a college football recruiter
E) all of the above

Question 7

Which of the following is an example of a marketer?

A) a political candidate running for the office of major of Peoria
B) a person reading a biography of George Washington
C) a maintenance man who is repairing a furnace
D) a farmer who is planting corn
E) none of the above

Question 8

When office managers purchase the supplies needed to keep their offices working efficiently, they are classified as the:

A) seller.
B) market.
C) communicator.
D) exchange facilitator.
E) producer.

Question 9

_____ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

A) Marketing strategy
B) The market
C) Market utility
D) Exchange facilitation
E) Exchange utility

Question 10

Which of the following is an example of a product?

A) a book devoted to flower gardening
B) an idea for a new reality television show
C) a lottery ticket
D) a dance class
E) all of the above

Question 11

The ad reads, "Lose 20-45 pounds at Camp Camelot this summer. We offer a summer of fun that can change your life." This ad treats Camp Camelot as a(n):

A) market.
B) product.
C) exchange.
D) customer.
E) consumer.

Question 12

The hotel and restaurant owners in Bermuda want to encourage people to vacation in the island resort. For these hotel and restaurant owners, Bermuda is the _____, and the vacationers are the _____.

A) customer; consumer
B) market; product
C) exchange; market
D) product; need-satisfiers
E) product; market

Question 13

The magazine ad invites everyone to vacation in Texas because "it's like a whole other country." In this context, Texas is treated as if it were a(n):

A) market.
B) product.
C) exchange.
D) customer.
E) consumer.

Question 14

"A total system of business activities designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives" is the text's definition of:

A) the marketing concept.
B) a market.
C) utility creation.
D) strategic utility.
E) marketing.

Question 15

The text defines marketing as:

A) the means for identifying a person or group with whom an individual or organization may have an exchange relationship.
B) the attribute of an item that makes it capable of satisfying human wants.
C) a total system of business activities designed to plan, price, promote, and distribute want-satisfying . products to target markets to achieve organizational objectives.
D) the process of planning, implementing, and evaluating the efforts of a group of people working toward a common goal.
E) the managerial process of matching a firm's resources with its market opportunities over the long run.

Question 16

Manufacturers in the _____ stage typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.

A) production-orientation
B) sales-orientation
C) product-orientation
D) market-orientation
E) exchange-orientation

Question 17

Yoder Farm grows some of the finest strawberries in Tennessee. Customers come from miles away to pick its succulent berries. This year, its owner increased its production ability by almost 40 percent. The farm owner assumed that customers would select Yoder Farm's strawberries over all because its berries were of such high quality and reasonably priced. Yoder Farm is acting as if it is in the _____ stage of its evolution.

A) sales-orientation
B) product-orientation
C) production-orientation
D) exchange-orientation
E) market-orientation

Question 18

Clayton Bakeries, Inc. bakes special-occasion cakes that it markets to people all over the U.S. Its major objective is discovering how to most efficiently produce a large number of delectable cakes. Its views finding customers as a relatively minor function for the company. It believes customers will continue to seek out its products because of the quality ingredients it uses. Clayton Bakeries is acting in accordance with the _____ stage of marketing evolution.

A) sales-orientation
B) product-orientation
C) production-orientation
D) exchange-orientation
E) market-orientation

Question 19

Which of the following statements about organizations that operate at the product-orientation stage is True?

A) Executives with backgrounds in marketing typically shape the firms.
B) This stage is governed by the concept of "hard sell."
C) Only manufacturers have ever operated at this stage.
D) Organizations that operate using this approach know that just offering a good product is no assurance of market success.
E) This approach dominated until the early 1930s (the Great Depression).

Question 20

A firm in the sales-orientation stage of its marketing evolution would be most likely to:

A) engage in substantial promotional activities.
B) rely on its reputation to generate sales.
C) support governmental attempts to improve the quality of the environment.
D) focus on cost control.
E) place all of its marketing activities under the control of one marketing executive.

Question 21

Heritage Auto sells pre-owned cars. Its salespeople are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required for success, and unethical sales tactics are tolerated. Heritage Auto is being operated as if it is at the _____ stage of the evolutionary process.

A) sales-orientation
B) product-orientation
C) production-orientation
D) exchange-orientation
E) market-orientation

Question 22

Bus-O-Rama is a company that sells used buses primarily to churches and private schools. The company places heavy reliance on promotional activities to sell these less than perfect buses to customers who want to get the best deal for their money. Sometimes, its salespeople resort to "hard sell" techniques to make a sale. Bus-O-Rama is approaching the sale of its buses as a marketer operating in the _____ orientation stage of its evolutionary process.

A) sales
B) product
C) production
D) exchange
E) market

Question 23

Which of the following statements about the market-orientation stage of the marketing evolution process is true?

A) To increase effectiveness during this stage, input from the marketplace is sought before a product is produced.
B) In this stage, a company tailors all of its activities to satisfy the needs of its customers.
C) In this stage, marketing is included in long-term as well as short-term company planning.
D) During this stage, tasks like inventory control and warehousing become the responsibility of the top marketing executive.
E) All of the above statements about the market-orientation stage of the marketing evolution process are True.

Question 24

Which of the following statements about the market-orientation stage of the marketing evolution process is true?

A) Nonprofit organizations cannot use a market-orientation.
B) During this stage, CEOs usually come out of the marketing department.
C) In this stage, selling is as important as marketing.
D) All organizations need to be market-oriented to survive.
E) None of the above statements about market-orientation is True.

Question 25

An organization in the market-orientation stage of its marketing evolution would be most likely to believe:

A) consumption levels must equal production levels.
B) customer wants must be recognized and satisfied effectively.
C) customer wants will be satisfied only when those wants coincide with predetermined production objectives.
D) resource availability determines production levels.
E) customer wants are easy to change.

Question 26

A key feature of the _____ is an understanding that customers direct the organization.

A) production-orientation stage
B) market-orientation stage
C) theory of communications
D) sales-orientation stage
E) needs hierarchy

Question 27

Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?

A) We groom your pets.
B) We make a sugar substitute.
C) We pamper your senses and surround you with comfort.
D) We cure ham.
E) We prescribe medicine.

Question 28

Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?

A) We make the best pizza in the world and thus have the happiest customers.
B) We reduce your electricity bills.
C) We manufacturer furniture.
D) We repair automobiles.
E) We cut hair.

Question 29

Which of the following answers to the question, "What business are you in?" best reflects a product-orientation?

A) We care for your pets as if they were our own.
B) We make romantic dining easy.
C) We offer you a reliable delivery service.
D) We care for your home with the same diligence you would if you had the time.
E) We make computer diskettes.

Question 30

Which of the following answers to the question, "What business are you in?" best reflects a product-orientation?

A) We love your children as if they were our own.
B) We show only family-oriented movies that warm your heart.
C) We manufacture coaxial cable.
D) We make your car run like it was new.
E) We provide an environment that makes you relax from the top of your head to the bottom of your feet.

Question 31

Nutmeg accounts for 80 percent of Grenada's agricultural exports. The nutmeg industry has traditionally been operated as a government monopoly. Nutmeg is an important ingredient in both the food and pharmaceutical industries. The fact the industry operates as a monopoly means the operators of the nutmeg industry in Grenada:

A) prosper because it has a market orientation.
B) adhere to the marketing concept.
C) use cause marketing.
D) do not need to be market-oriented to be successful.
E) cannot use a customer relationship management strategy.

Question 32

A business that acts in accordance with the marketing concept:

A) relies on short-term planning to stay competitive.
B) is sales volume-oriented.
C) stresses the wants of the buyer.
D) is more concerned with the product than with the customer.
E) is focused on improving production techniques.

Question 33

According to the marketing concept:

A) all planning within an organization should be customer-oriented.
B) an organization's performance objectives can be achieved through production efficiency.
C) all departments engaged in marketing activities should compete with each other.
D) all organizations should be profit-oriented.
E) nonprofit organizations must have nonquantifiable objectives.

Question 34

According to the _____, all planning within an organization should be customer-oriented.

A) marketing concept
B) law of microeconomics
C) service concept
D) production concept
E) law of sales

Question 35

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. "We have to talk to them in detail about their new model plans because frequently we will need to develop our new products in synchronization with what they are doing, which means planning two or three years ahead." Brose's customer orientation indicates it adheres to the:

A) marketing concept
B) law of microeconomics
C) service concept
D) production concept
E) law of sales

Question 36

Explicit in the marketing concept is the idea management in a firm should:

A) continue to increase sales volume.
B) reduce prices for its products.
C) invest more in research and development in order to improve its products.
D) rely heavily on sales promotions.
E) have clear performance objectives.

Question 37

Which of the following marketing strategies best illustrates how a manufacturer of a sugar substitute could use the marketing concept?

A) Worry more about the needs of its stockholders than its customers.
B) Offer store managers incentives to place displays at the end of supermarket aisles.
C) Find as many ways as possible to say something derogatory about sugar.
D) Supply customers with desired dietary information.
E) Increase the price of the sugar substitute in order to increase profit.

Question 38

Which of the following policies best illustrates how a veterinarian could use the marketing concept?

A) Put up a large billboard near his or her office to attract customers.
B) Frame and prominently hang his or her diploma in the waiting area.
C) Remind customers when it is time for their pets to get revaccinated against rabies.
D) Buy all the latest equipment and depreciate it to reduce federal income tax.
E) Board animals for twice the rate of other kennels that are not operated by a veterinarian.

Question 39

With _____ a company is hoping to establish multidimensional connections with customers such that the organization is seen as a partner.

A) customer relationship marketing
B) mass customization
C) societal marketing
D) total quality management
E) individualized marketing

Question 40

Pennington Seed Company has long-term contracts with several NFL stadiums. Pennington provides the grass seed and the personnel needed to create the field so the grass turf will provide adequate traction and cushioning as well as continue to look good throughout the season. More importantly, Pennington will work with NFL officials to create the grass turf that is most appropriate for different climates at the various football stadiums. Pennington uses:

A) customer relationship marketing.
B) mass aggregation.
C) societal marketing.
D) total quality management.
E) internalized marketing.

Question 41

When Dillard's department store moved into the Omaha area, the Omaha World Herald newspaper researched the store's sales in a similar area, extrapolated the data, and presented Dillard's with a comprehensive marketing study for its new store. The newspaper also developed a media plan for the department store that included not only newspaper ads, but also television and direct-marketing ads. The Omaha World Herald was engaged in:

A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) aggregated marketing.

Question 42

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. "We have to talk to them in detail about their new model plans because frequently we will need to develop our new products in synchronization with what they are doing, which means planning two or three years ahead." Brose uses:

A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question 43

Marriott has a program for guests that stay frequently at Marriott hotels and resorts. The program gives guests access to easier check-ins, free stays at its resort hotels, and discounts on various Marriott services. The purpose of this type of _____ is to build long-term bonds with its customers.

A) customer relationship marketing
B) mass customization
C) societal marketing
D) total quality management
E) individualized marketing

Question 44

_____ is the development, production, and delivery of affordable products with enough variety and uniqueness that nearly every potential customer can have exactly what he or she wants.

A) Total product management
B) Environmental scanning
C) Mass customization
D) Quality control
E) Relationship marketing

Question 45

YKK makes 75 percent of the world's zippers. To satisfy the needs of its various customers, it makes more than 1,500 different types of zippers from plastic, concealed and metal and from 7-inches to 36-inches long. From this information, it appears that YKK uses:

A) market aggregation.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question 46

There are several companies in the U.S. that can turn your favorite sketches and artwork into wallpaper. These imaging companies can scan artwork, arrange a pattern, and repeat it. The unpasted wallpaper can be made in widths up to 50 inches. Companies that produce this type of wallpaper are using:

A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question 47

With computer technology, it is possible to target a variety of different types of farmers living in different locales with a specific issue of Farm Journal. As an example, the June issue going to Iowa farmers might discuss how to raise hogs, while the June issue of the magazine sent to Nebraska farmers could discuss the best fertilizer to use on corn. In addition, small farmers would receive different issues than large-scale farming operations because their needs are different. This is an example of:

A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question 48

U-Like Pepper Sauce, Inc. manufactures and sells over 100 different kinds of hot sauces that are geared to a variety of different regional and ethnic preferences. The management of U-Like Pepper Sauce uses:

A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question 49

Andersen Windows has no finished product inventory. Buyers can preview an electronic catalog that allows them to customize the windows. Once their customized windows are checked for engineering soundness and feasibility, a price is generated. As soon as the order is placed, Andersen's flexible manufacturing system begins manufacturing the window. In its first use of this new plan, Andersen produced almost 200,000 different products. Andersen Windows uses:

A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question 50

While many companies are implementing mass customization, it has caused problems for some organizations. According to the text, one of the problems it causes is:

A) too much empty retail space
B) ineffective use of brand names
C) consumer confusion
D) open-ended communication
E) the elimination of consumer dissonance

Question 51

Allowing customers to define product quality is a practice most closely associated with:

A) a sales orientation.
B) the marketing concept.
C) a production orientation.
D) functional quality deployment.
E) transactionalism.

Question 52

The benefits of a commitment to organizational quality can lead companies to ignore one of the disadvantages of such a commitment. Which of the following is one of those disadvantages?

A) refusal to treat quality improvements as investments
B) creation of more opportunities for government intervention
C) potential for high levels of quality diversity
D) the need for development of high-tech manufacturing that eliminate bottlenecks
E) inability to comprehend the fact that quality costs might greatly exceed any potential or actual benefits

Question 53

Which of the following statements about total quality management (TQM) is true?

A) Only marketing and service departments can benefit from TQM.
B) TQM is as popular today as it was when it was developed.
C) Despite the good intentions that surrounded TQM programs, their focus on introducing change led . many proponents to overlook the costs and benefits of the change.
D) Marketers are convinced that nothing will ever replace TQM programs.
E) None of the above statements about TQM is True.

Question 54

The concept of total quality management (TQM) has been refined so firms can evaluate the impact of quality proposals on customer satisfaction and is now known as the _____ approach.

A) mass quality control
B) relationship marketing
C) customization
D) return on quality (ROQ)
E) societal marketing

Question 55

The concept of total quality management:

A) does away with all management hierarchy.
B) delegates quality control to a quality enforcement department.
C) limits design flexibility for greater quality control.
D) accepts higher costs as one of the results of quality control.
E) is described by none of the above.

Question 56

_____ is the customer's perception of all the benefits of a product weighed against all the costs of acquiring and consuming the product.

A) Quality
B) Revenue
C) Price
D) Value
E) Economy

Question 57

Which of the following statements about value is true?

A) Marketers are defining value creation more broadly than just the lowest possible prices.
B) The determination of value is distinctive for each individual.
C) Value means more to the buyer than the amount of money charged for a product.
D) The way a customer values an item is determined by both its functional and psychological benefits.
E) All of the above statements about value are True.

Question 58

Which of the following statements about value is true?

A) The determination of value is distinctive for each target market and is determined by geographic characteristics.
B) Value is unaffected by any psychological benefits to be gained from a product.
C) Marketers have always considered value as encompassing much more than just price.
D) Value is the customer's perception of all the benefits of a product weighed against all the costs of . acquiring and consuming the product.
E) All of the above statements about value are True.

Question 59

In years past, marketers have classified marketing expenditures as _____, but today they are more likely to classify them as _____.

A) expenses; investments
B) fixed costs; variable costs
C) gross costs; net costs
D) investments; expenses
E) prices; expenses

Question 60

_____ is one financial measure used to ensure the greater accountability of marketing.

A) The marketing activity ratio
B) Marketing liquidity
C) Gross sales
D) Return on the marketing investment
E) Marketing contribution margin

Question 61

A firm that sufficiently extends the breadth and time dimensions of its marketing goals to fulfill its social responsibility is practicing:

A) ethically oriented marketing.
B) the societal marketing concept.
C) socially oriented marketing.
D) the exchange theory.
E) nonprofit marketing.

Question 62

Edun is a line of clothes launched by U2's Bono and his wife. Its goal is "to support manufacturers in Africa. It also aims to develop world farmers by championing organic, environmentally sustainable cotton products" Edun is practicing:

A) culturally-oriented marketing.
B) the societal marketing concept.
C) socially oriented exchange.
D) the exchange theory.
E) intermediary marketing.

Question 63

A home cleaning service that wished to extend the breadth of its marketing concept should:

A) consider the needs of the next as well as the present generation of home owners.
B) clean homes at a reasonable price and assume home owners will discover its existence through word-of-mouth advertising.
C) re-emphasize its commitment to ethical behavior.
D) recognize that its market includes not only home owners but also environmentalists who want to . protect the earth from harsh chemicals.
E) create more form utility.

Question 64

An organization that adopts the societal marketing concept is LEAST likely to:

A) show concern for improving the quality of life.
B) work closely with the Environmental Protection Agency.
C) worry about waste disposal.
D) adopt aggressive selling methods in order to increase sales volume.
E) conserve natural resources.

Question 65

Adoption of which of the following practices would demonstrate that a manufacturer of beauty aids had moved past the marketing concept to the societal marketing concept?

A) conform to all federal regulations during every facet of its production process
B) adopt aggressive sales methods to use with its distributors so that plenty of its products would be available for consumers
C) be concerned about the disposal of its production wastes
D) find ways to create more demand for its lotions and perfumes
E) monitor social and cultural changes as they affect the use of cosmetics

Question 66

When the marketing concept's breadth is extended, a company recognizes that:

A) it should concentrate on improving product quality.
B) it must put its economic needs above its customers' social needs.
C) it should take a long-term view of customer satisfaction.
D) it should concentrate on short-term objectives.
E) its market includes not only the buyers of its product, but also anyone directly affected by its operations.

Question 67

A(n) ______ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

A) ultimate consumer mix
B) market segment
C) target market
D) undifferentiated sub-group
E) homogeneous sub-group

Question 68

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. Its target market is:

A) European car manufacturers.
B) its customer orientation.
C) its product, promotion, price, and distribution strategies.
D) anyone who drives a car.
E) automobile buyers.

Question 69

Edun is a line of clothes launched by U2's Bono and his wife. The company's goal is "to respect the people producing its products, for places where its products are produced, for materials used, and for consumers. Its owners believe that the line of top-quality clothing will be appreciated by younger consumers who do care about how and where the clothes they buy are made. These young consumers are Edun's:

A) ultimate consumer mix
B) market segment
C) target market
D) undifferentiated sub-group
E) homogeneous sub-group

Question 70

During the first quarter of 2005, the price of Kimberly-Clark's stock declined due to the high level of competition in the diaper industry. To deal with a competitor's introduction of a new line of diapers, Kimberly-Clark had to use more coupons to reach the same level of sales it had prior to the introduction of the new diapers. Even though the sales were the same, the company earned less revenue as a result of changes in which element of its marketing mix?

A) product
B) production
C) distribution
D) marketing concept
E) price

Question 71

The tourism board for the island of Bermuda describes its _____ as people between the ages 35 and 55 with an average annual income of $150,000.

A) service segment
B) target market
C) commercial traders
D) exchange partners
E) marketing advocates

Question 72

Lancaster Farms makes and sells an olive oil and garlic dressing. An attractive 10-ounce bottle of the dressing can be purchased through the mail for $8.95 plus $2.50 for shipping and handling. Mail-order is the only way the dressing is sold. Promotion of the dressing is through word-of-mouth, through mailings to former customers, and through a small monthly ad in several neighborhood shoppers in the areas near the farm. The preceding information described the _____ for Lancaster Farms.

A) positioning strategy
B) market segment
C) target market
D) marketing mix
E) sales-oriented strategy

Question 73

The tools marketers use to influence the behavior of customers include:

A) the message used to describe the product.
B) the price at which the product is offered.
C) the design of the product.
D) the place where the product is available.
E) all of the above.

Question 74

The magazine ad invites everyone to vacation in Texas because "it's like a whole other country." This ad sponsored by the Texas Board of Tourism is an example of how marketing uses the _____ element of the marketing mix.

A) product
B) production
C) communications
D) promotion
E) sponsorship

Question 75

Bittersweets is a Valentine's Day candy for the dejected and dysfunctional. Bittersweets are similar to "conversation hearts," but contain messages like, "JUST A FRIEND," "HE HAS A JOB," "I MISS MY EX,"' and "RETURN MY CDS." This candy is made by Despair, Inc. and is only available at its online store. The development of Bittersweets is most closely associated with which element of the marketing mix?

A) product
B) production
C) communications
D) promotion
E) distribution

Question 76

The brand name Olivetti was one of the most important names in Italian industry for years. The company began in 1905 and early became the leader in quality manufacturing of typewriters. During the 1970s, the brand name was abandoned even though many still saw recognized the name as a source of quality. In 2005, the brand name was reintroduced on a line of inkjet printers. The decision to reuse the brand name illustrates the use of which element of the marketing mix?

A) product
B) production
C) distribution
D) marketing concept
E) price

Question 77

Edun is a newly-launched line of top-quality clothing that is designed to reflect the strong beliefs its owners have in helping those in less-developed countries. Finding retailers that support this goal will be closely associated with which element of the marketing mix?

A) product
B) price
C) communications
D) promotion
E) distribution

Question 78

Bittersweets is a Valentine's Day candy for the dejected and dysfunctional. Bittersweets are similar to "conversation hearts," but contain messages like, "JUST A FRIEND," "HE HAS A JOB," "I MISS MY EX,"' and "RETURN MY CDS." This candy is made by Despair, Inc. and is only available at its online store. The fact Bittersweets can only be purchased at www.despair.com is most closely associated with which element of the marketing mix?

A) product
B) price
C) communications
D) promotion
E) distribution

Question 79

Which of the following statements about ethics and ethical behavior is True?

A) Ethical behavior for business and for society differs significantly.
B) U.S. employees typically develop a strong sense of how to behave ethically without any help.
C) There is considerable disagreement over what is and what is not ethical behavior.
D) Ethics are the same worldwide.
E) Ethics can be defined as the rules an organization uses as long as society is watching.

Question 80

Ethics are:

A) moral dilemmas.
B) individually determined.
C) attitudes toward business.
D) dictated on a business-by-business basis.
E) standards of behavior generally accepted by a society.