Deck 13: Ethics

Question 1

An audience needs to be moved both rationally and emotionally

Answer 1

True

Question 2

Under variables associated with the source of persuasion, the one with the most significance is the source's credibility.

Answer 2

True

Question 3

The order of a persuasive message (first or second) is related to success.

Answer 3

False

Question 4

During the question solicitation phase after a presentation, the speaker should admit it if he has no answer to a question.

Question 5

When a presentation goes beyond _____ minutes, the speaker should divide it into major segments by using reviews, questions or graphics.

A) 5
B) 10
C) 15
D) 20

Question 6

Which of the following is not a strategy for getting the attention of business audiences outlined in the chapter?

A) a startling statement
B) a hypothetical statement
C) a rhetorical question
D) all of the choices are strategies

Question 7

Which message variable does not help a persuasive effort?

A) explicitly stating what is desired
B) ignoring opposing arguments
C) giving concrete examples
D) indirectly persuading a hostile audience

Question 8

Context variables include which of the following?

A) secondary
B) written
C) media
D) exclusive

Question 9

Which is not a criterion for an effective visual aid?

A) relevance
B) cost
C) simplicity
D) visibility

Question 10

______ percent of all speakers experience anxiety to some degree before speaking.

A) 30
B) 40
C) 50
D) 60

Question 11

Explain the three major organization patterns for persuasive speaking. Which of the approaches is more likely to rely on facts and which is more likely to use opinions?
Give an example of a situation when each pattern is the appropriate presentation plan.

Question 12

Discuss some of the rules of thumb for a visual aid. Give an example of an effective visual aid and of an ineffective visual aid.