Deck 8: Planning and Developing the Site

Question 1

Developers do not need to know what resources are required in advance of actually building the site.

Answer 1

False

Question 2

Web sites start with a line of code, a body of copy, or even a graphic design.

Answer 2

False

Question 3

To create a successful site, a developer should start with a concept about which he or she is passionate and knowledgeable.

Answer 3

True

Question 4

The objectives for a Web site need to be clear so that the site can be developed to reach the desired goals.

Question 5

Design plans lay out the reasons why the site will work, how it will serve the market, and how it will reach its goals.

Question 6

Visitor retention is the measure of how long a visitor remains on your site and how often he or she returns.

Question 7

Survey groups are meetings in which a group of individuals that represent the target market are gathered together and engaged in a discussion about a topic of interest to the marketer.

Question 8

Once gathered, data that defines a target market can be used to shape the choices made during a Web site's development, such as appropriate colors, graphics, photographs, and social media applications.

Question 9

Outsourced development has potentially lower costs compared to in-house development.

Question 10

Both companies involved in a third-party Web site development project have the same priorities.

Question 11

Static pages are pages that stay the same regardless of the person visiting the page or the time of visit.

Question 12

An agency needs to learn about a client's brand and how to translate its personality into design.

Question 13

Navigation should not be thought of simply as a menu bar with links from one page to another.

Question 14

Because navigation is so vital to finding content within a site, buttons are typically found either across the top of a Web site or down the right hand side.

Question 15

From a marketing standpoint, search engines also work to give users the impression that the site is quite small.

Question 16

When blogs, videos, and other media are posted to a site either by the site developers or by users, they are often tagged with keywords that represent the subject matter of each post, so that they will come up in keyword based searches.

Question 17

Breadcrumbs are an ideal means of navigation.

Question 18

The way a page is laid out can make or break a site, as many site visitors' interest in a site will be based on how the site looks and how it is laid out.

Question 19

Often, a site will have two page layouts: one for the Home page, and a second for all interior pages.

Question 20

As a rule of thumb, sites tend to be less graphic heavy on the Home page.

Question 21

Whatever is most immediately visible to the viewer will likely determine whether or not a visitor remains on that page or navigates elsewhere.

Question 22

Graphics are typically displayed in one of two bitmap (pixel-based) formats.

Question 23

JPGs use far less colors in their representation and can be animated.

Question 24

Images will tend to look lighter and brighter on PC-based computers.

Question 25

Content for a site can come in the form of copy, images, video, blogs, or a variety of other media.

Question 26

The ____ for the site includes what it will do, why it will exist, and what elements will be needed to make it come to life.

A) design
B) plan
C) concept
D) marketing

Question 27

Web site ____ must come up with core idea behind the site, and they must develop a general concept for the site.

A) managers
B) graphic artists
C) marketers
D) developers

Question 28

Regardless of the Web site's purpose, all sites start with a(n) ____.

A) technology
B) idea
C) wireframe
D) model

Question 29

It is important that site owners put into action ideas that are exciting and of interest to the target audience while also being realistic for the ____ the project.

A) scope of
B) budget of
C) time allotted for
D) resources allocated to

Question 30

Once the developers have finalized the concept, they must establish the ____ of the site.

A) mission
B) goals
C) objectives
D) vision

Question 31

Successful Web developers conduct a thorough ____ for their projects prior to beginning development.

A) technology assessment
B) needs assessment
C) quality assessment
D) brand assessment

Question 32

____ is a slang term that means a company tries to do most of its site development in-house in order to keep costs as low as possible.

A) Booting
B) Bootlegging
C) Standing-up
D) Boot-strapping

Question 33

A(n) ____ outlines the site concept, market, anticipated revenue structure, marketing, strategy, and technology plans.

A) marketing plan
B) strategic plan
C) business plan
D) enterprise plan

Question 34

The ____ is the market segment most likely to visit their site and purchase their products or services.

A) target market
B) objective market
C) target entity
D) intended market

Question 35

____ data provides information on large groups by specific population characteristics.

A) Sociological
B) Demographic
C) Anthropological
D) Psychographic

Question 36

____ data further defines audiences by personality and lifestyle characteristics.

A) Anthropological
B) Demographic
C) Economic
D) Psychographic

Question 37

____ strategy is the strategy that a site or company employs in order to gain more customers and revenue.

A) Marketing
B) Process
C) Revenue
D) Cash flow

Question 38

The word ____ can refer to any word or image that, when clicked, brings a visitor to a new page.

A) hyperselect
B) link
C) hypermedia
D) connect

Question 39

____ refers to the specific and planned organization of certain links, which provide the organizational structure of a Web site.

A) Browsing
B) Searching
C) Layout
D) Navigation

Question 40

A(n) ____ is a visual map that shows how the content of a site will be organized.

A) overview
B) outline
C) schematic
D) wireframe

Question 41

____ are levels of information and sub-categories within a larger category.

A) Tiers
B) Stages
C) Platforms
D) Latitudes

Question 42

To ease visitor usage, you should include ____ navigation on every page of the site, allowing users to easily leave one category and view another.

A) top tier
B) bottom tier
C) middle tier
D) inter-tier

Question 43

____ are basically re-creations of the original schematic, existing on the site itself.

A) Wireframes
B) Site maps
C) Models
D) Site diagrams

Question 44

A ____ is a collection of tags that are popular among visitors to a certain site.

A) tag balloon
B) tag universe
C) tag envelope
D) tag cloud

Question 45

____ show the path of links the visitor took to get to the page they are on.

A) Breadcrumbs
B) Navigation aids
C) Browse markers
D) Browse flags

Question 46

Site designers typically consider the ____ of the site when deciding how to disperse information.

A) flow
B) depth
C) fold
D) breadth

Question 47

Information that is seen immediately when a page opens is considered "____."

A) above the fold
B) below the fold
C) in view
D) core content

Question 48

Bitmap graphics are sized to ____ pixels per inch.

A) 60
B) 72
C) 96
D) 150

Question 49

Images that get printed on paper are created in ____.

A) UBV
B) CIE 1931
C) RGB
D) CMYK

Question 50

____, which are created from mathematical formulas, cannot recreate photographic quality in an image, but they are good for illustrations and creating smooth animations.

A) Bitmaps
B) Vector graphics
C) Pixel-based images
D) Formula graphics