Deck 10: Online Marketing and Consumer-Generated Media

Question 1

The Internet is a major opportunity for expanding your events:

A) Brand
B) Sales
C) Communication ability
D) All of the above

Answer 1

All of the above

Question 2

One of the problems with online sales is:

A) Guaranteeing security for the purchaser
B) Low power
C) Narrow band versus broad band
D) Dial up

Answer 2

Narrow band versus broad band

Question 3

Your Web site can provide customer support if it provides:

A) Color graphics
B) Line drawings
C) FAQ's
D) None of the above

Answer 3

None of the above

Question 4

You may conduct market testing by using a:

A) Chat room
B) Photo gallery
C) Check list
D) Grocery cart

Question 5

A blog is a:

A) Listing of random thoughts
B) Web log of comments
C) Error on your web page
D) Virus in your computer

Question 6

A podcast is a:

A) Downloadable video or audio telecast on the Internet
B) Broadcast under a large pod at a festival
C) Satellite in outer space that pods the message to the event
D) None of the above

Question 7

RFID means:

A) Radio Fast Interface Display
B) Radio Frequency Identification
C) Redial Forum Interpretation
D) Residual Frequency Identification

Question 8

Event Leaders use RFID to:

A) Track the attendance of participants
B) Talk to computers
C) Teach technology
D) Telecommute from home

Question 9

An emerging electronic consumer generated marketing form is:

A) Ear implants
B) Wrist watches
C) Cellular phone text messaging
D) Dental radio implants

Question 10

Integrated marketing consists of:

A) Advertising, public relations, social media and other marketing tactics used together to reach and persuade a target audience
B) Multicultural groups
C) A & B
D) None of the above

Question 11

A podcast may be:

A) Audio
B) Terrestrial
C) Video
D) A & C

Question 12

One way to maintain interest in your Web site is to:

A) Have interactive features such as polls
B) Frequently refresh the content
C) Include a link to a weblog
D) All of the above

Question 13

Facebook and Twitter are:

A) New text books
B) New motion pictures
C) Effective event social media sites
D) A fad

Question 14

One way to maintain interest in your blog is to:

A) Post a controversial question
B) Do not visit it regularly
C) Offer a prize
D) None of the above.

Question 15

Facebook annually features over ______ events.

A) 20,000 events
B) 50,000 events
C) 100,000 events
D) 3,000,000 events

Question 16

When using RFID technology, it is important to:

A) Inform the guest in advance
B) Discourage participation
C) Seek the guest's written consent to participate
D) A & C

Question 17

You may use social media sites for:

A) Testing the market for your event
B) Conducting a focus panel about your event
C) Evaluating your event
D) All of the above

Question 18

Text messaging may be used to announce:

A) Last minute event changes
B) Special discounts or offers about your event
C) Event delays or cancellations
D) All of the above

Question 19

Event content may be streamed using:

A) Mobile social networking devices such as iPhones
B) Ham radios
C) Telegraph systems
D) Smoke signals

Question 20

In the future, attendance at events will:

A) Decline radically due to online media
B) Grow due to online media
C) Stay the same due to online media
D) Change to reach only technologically sophisticated guests