Deck 1: The Nature of Business and Management Research and Structure of This Book

Question 1

Pure research is better than applied research.

Answer 1

False

Question 2

Research is a word used in many different ways.

Answer 2

True

Question 3

Mode I knowledge creation is research of an applied nature, governed by the world of practice and highlighting the importance of collaboration both with and between practitioners.

Answer 3

False

Question 4

Research is about assembling and reordering facts or information without interpretation.

Question 5

There is one best way to carry out all research.

Question 6

Popularist science prizes results over methodological rigor.

Question 7

You never revisit stages of the research process more than once.

Question 8

There is one best way to carry out all research.

Question 9

Which of these best describes why business research is distinctive from other types of research?

A) It is usually conducted for commercial advantage or practical consequence
B) It is carried out with busy and powerful people
C) It draws on several disciplines for its knowledge base
D) All of the above

Question 10

Why does business research benefit from being trans-disciplinary?

A) It is easier to do
B) The more the merrier
C) It combines insights from different fields of expertise
D) It has more practical relevance to managers

Question 11

The gap between organisational practices and evidence from research findings is called ________.

A) The research-practice gap
B) The trans-disciplinary gap
C) The theory-method gap
D) The stop gap

Question 12

Popularist science prizes results over methodological rigor.

Question 13

Which of these is a practical consequence of business research?

A) New theory is created
B) Methods are rigorous
C) Pure research is applied
D) Employees can be more satisfied

Question 14

Research is about ________.

A) Collecting data systematically
B) Interpreting data systematically
C) Having a clear purpose
D) All of the above

Question 15

A research study was carried out to see how many people took advantage of a mobile-phone company's "free minutes" offer and who chose additional download time. Is this an example of Pure or Applied Research?

A) Pure Research
B) Applied Research
C) Neither
D) Both

Question 16

"Method" is a term to describe techniques and procedures to collect and analyse data, whereas "Methodology" is a term to describe ________.

A) Historical methods used in the past
B) Theories about the research process
C) The practical results of research
D) The research problem

Question 17

Theoretical and methodological rigour as well as practical relevance are both important in ________.

A) Pedantic science
B) Popularist science
C) Puerile science
D) Pragmatist science

Question 18

The research process is best described as ________.

A) A single activity
B) A series of linked stages
C) A series of separate stages
D) None of the above

Question 19

A research study was carried out by an academic to see whether people notice web addresses on television adverts. Is this example Basic or Applied Research?

A) Basic Research
B) Applied Research
C) Neither
D) Both

Question 20

You never revisit stages of the research process more than once.

Question 21

Pure research is better than applied research.

Question 22

Which of these is NOT a stage you will go through during the research process?

A) Reviewing the literature
B) Negotiating access
C) Filling in your questionnaires
D) Analysing data

Question 23

Which one of the following is the starting point of a research process?

A) Designing research
B) Reviewing the literature
C) Formulating and clarifying research topic
D) Analysing data

Question 24

Which of these is NOT research?

A) A survey to promote a product
B) Systematically collecting information
C) Analysing data
D) Purposeful enquiry

Question 25

Research is a word used in many different ways.

Question 26

In the context of research, "systematic" refers to ________.

A) The study of systems
B) Logic not belief
C) Methodology
D) None of the above

Question 27

Mode I knowledge creation is research of an applied nature, governed by the world of practice and highlighting the importance of collaboration both with and between practitioners.

Question 28

What is described here? To investigate two possible radio adverts for the new movie?

A) Mode I knowledge creation
B) Mode II knowledge creation
C) Both
D) Neither

Question 29

What is described here? The reasons for corporate failure in the UK and France?

A) Mode I knowledge creation
B) Mode II knowledge creation
C) Both
D) Neither

Question 30

What is described here? To explore the impact of science on employee behaviour?

A) Mode I knowledge creation
B) Mode II knowledge creation
C) Mode III knowledge creation
D) Neither

Question 31

Research undertaken by people in universities is usually ________.

A) Out of touch with reality
B) Basic research
C) Expensive
D) Applied research

Question 32

Research is about assembling and reordering facts or information without interpretation.

Question 33

Consider this research question: Should a new factory procedure be used? Which management function is the closest match?

A) Production
B) HRM
C) Marketing
D) All functions

Question 34

Consider this research aim: To help solve problems of absenteeism. Which management function is the closest match?

A) Production
B) HRM
C) Marketing
D) All functions

Question 35

Consider this research aim: To investigate new markets. Which management function is the closest match?

A) Production
B) HRM
C) Marketing
D) All functions

Question 36

Consider this research question: Do appraisals act as a motivator? Which management function is the closest match?

A) Production
B) HRM
C) Marketing
D) All functions

Question 37

Consider this research aim: To provide information for decision-making. Which management function is the closest match?

A) Production
B) HRM
C) Marketing
D) All functions

Question 38

Business and management research is undertaking systematic research to find out things about business and management" (Saunders et al. 2009). Which of these does it concern?

A) Human resources
B) Production planning
C) Marketing planning
D) All of the above
E) None of these