Deck 7: Product-Selling Strategies That Add Value

Question 1

Matching

-Firm offers a quantity discount

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Answer 1

Positioning product with a price strategy.

Question 2

Matching

-Emphasis is on brand superiority

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Answer 2

positioning mature and well-established products.

Question 3

Matching

-Firms offer more intangibles such as better-trained salespeople and increased level of courtesy

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Answer 3

positioning product with a value-added strategy..

Question 4

Matching

-Firm faces intense competition and entry of new brands in the market

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 5

Matching

-Firm sets a market share objective without real concerns for profit

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 6

Matching

-The relationship strategy is often critical

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 7

Matching

-Requires a highly trained and motivated salesperson

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 8

Matching

-Firm offers more intangibles such as better-trained salespeople, better service after the sale etc. to create a niche and competitive-edge.

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 9

Matching

-Firm maintains a restock program that provides the retailer with an adequate inventory at all times

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 10

Matching

-Basic strategy is to meet competition

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 11

Matching

-Potential Product is part of

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 12

Matching

-""The lowest price is the law"" statement used as part of the promotion campaign of a store

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 13

Matching

-Satisfaction arising from the product, the company that makes it, and the salesperson who sells it

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 14

Matching

-Introduction, Growth, Maturity and Decline

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

Question 15

Matching

-Developing customer loyalty

A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy