Deck 13: Community Relations

Question 1

The result of the Susan G. Komen Race for the Cure's policy barring grants to organizations that were under investigation by local, state or federal authorities was:

A) the resignation of Vice President Karen Handel
B) the resignation of CEO Nancy Brinker
C) the loss of support from charitable donors
D) all of the above

Answer 1

all of the above

Question 2

Hispanics represented what percentage of the U.S. population in 2010?

A) 5%
B) 12%
C) 16%
D) 21%

Answer 2

16%

Question 3

What is the fastest-growing racial or ethnic group in the United States?

A) Hispanics
B) Asians
C) American Indians/Alaska Natives
D) White, Non-Hispanic

Answer 3

Asians

Question 4

All of the following are true EXCEPT

A) More than half of the children born in 2012 were of "minority" racial or ethnic heritage.
B) Hispanics comprised about 16 percent of the US population in 2010.
C) Multiracial Americans are the fastest growing US demographic group.
D) Asians comprised 15 percent of the US population in 2010.

Question 5

The majority of immigrants to the U.S. flock to which states listed below?

A) Rhode Island, Massachusetts, and New York
B) Florida, California, and New Hampshire.
C) California, New York, and Texas.
D) Colorado, California, and Nevada

Question 6

Which of the following is NOT true of minority populations and the media in the U.S.?

A) Hispanic buying power in the top 20 US markets approximates $850 billion out of total US consumer spending of $10 trillion.
B) Procter & Gamble spent $150 million on ads targeting African Americans in 2009.
C) DirectTV spent $133 million on ads in Hispanic media during 2009.
D) The Asian population is the only race or ethnic market that is both rapidly growing and affluent.

Question 7

As arbiters of communications in organizations, it's been the charge of public relations people to

A) deal in an enlightened manner with the realities of a multicultural society.
B) sensitize the rest of the world to multicultural needs of Americans.
C) make an impact on renewing the energies of various ethnic communities.
D) enhance the power of the disenfranchised.

Question 8

During the 1980s, corporations prided themselves on their commitment to

A) recognize diversity.
B) forego making larger profits.
C) social responsibility.
D) sponsor major artists' endeavors.

Question 9

Which "front-burner mandate" of corporations in the 1990s and early 2000s negatively affected their commitments to social responsibility?

A) a shift in attention to making as much money as possible
B) meeting only demands of the Board of Directors
C) being responsible only to diverse, multicultural communities
D) recognizing only needs of shareowners

Question 10

Indications that corporate social responsibility has become broadly accepted among enlightened organizations include their

A) funding clean water and air projects.
B) enforcing policies in the interest of all employees.
C) searching for more jobs for more minorities.
D) enhancing the quality of life for the poor and hungry.

Question 11

The commitment of corporations to make financial contributions in a community's interest very much depends on

A) profits.
B) voluntarism.
C) enlightened self-interest.
D) the CSR policy.

Question 12

One major aspect of "giving back" is support for

A) enlightened self-interest.
B) voluntarism.
C) "bringing a child to work" days.
D) expanding the number of philharmonic orchestras nationwide.
Concept

Question 13

Peaceful coexistence between organizations and the communities in which they operate requires which of the following skills?

A) negotiating or mediating if there's a significant problem between organizations, communities, and their members
B) taking for granted what communities likely know and think about a specific organization
C) keeping confidential what the organizations' points of view are on public matters
D) protecting confidentialities the organization has disclosed

Question 14

Enlightened community relations depend upon which of the following?

A) researching, analyzing, and understanding the power structure of communities
B) understanding the makeup and expectations of communities and vice versa
C) organizations communicating their points of view in an authoritarian fashion
D) each power base making sure it demonstrates who is in charge

Question 15

Tangible commodities that communities expect from resident organizations include all of the following EXCEPT

A) taxes.
B) employment.
C) wages.
D) participation.

Question 16

Which of the following is NOT an intangible commodity communities expect from neighborly organizations?

A) employment
B) stability
C) pride
D) appearance

Question 17

Which of the following DON'T businesses require or expect of a community where they operate?

A) adequate municipal services
B) tax laws that preventexpansion
C) good labor supply
D) reasonable degree of support for the business and its products

Question 18

Research indicates that winning community support for organizations is

A) quite easy.
B) somewhat easy.
C) no easy matter.
D) very difficult

Question 19

Which of the following is a typical community relations objective?

A) Tell the community about the firm's operations.
B) Correct misunderstandings, reply to criticism, and remove disaffection that may exist.
C) Gain favorable opinion of the community.
D) All of the above

Question 20

The Web can further human relations and progress-across communities and for the larger society-because

A) it is anonymous and acrimonious.
B) it expands educational and commercial opportunities.
C) it is heartless
D) Websites like GreaterGood.com are thriving.

Question 21

Which of the following qualify as typical objectives of a community relations program?

A) Promote better local and county government.
B) Avoid collaboration with other businesses on beneficial community projects because of potential conflicts of interest.
C) Discourage employees from serving on administrative boards of various community-based human service providers because of potential conflicts of interest.
D) Strive to gain favorable opinion from the community, particularly during difficult times.

Question 22

Which of the following is NOT a typical objective of a community relations program?

A) Make every effort to always share confidential matters to community leaders.
B) Cooperate with other businesses on beneficial community projects.
C) Correct misunderstandings.
D) Support health programs with money and human resources.

Question 23

Which of the following do NOT pertain to the role of the Internet in community relations?

A) The Internet is inherently a community.
B) The Internet connects people with similar interests in virtual communities.
C) The Internet actually has limited value in furthering social responsibility.
D) The Internet can do much for social good based by uniting community members that live in different countries.

Question 24

Some efforts indicating the immense potential the Internet can bring to further human relations and progress across communities include all EXCEPT which of the following?

A) the effort made by Black Entertainment Television through its Web site to bring "connectivity, content, and commerce" to the African-American community
B) AOL's joining with various musical artists to present Live 8
C) Time Warner's efforts to attract more African Americans to use AOL.
D) the efforts of GreaterGood.com

Question 25

Indications that minorities are heading toward becoming the majority in the U.S. include

A) dramatic growth in the Asian.
B) dramatic growth in the African-American community.
C) dramatic growth in the Hispanic community.
D) dramatic growth in the Pacific Islander community.

Question 26

Women have made great strides in all the following ways EXCEPT

A) leveling the playing field between their roles and compensation schedules and those of their male counterparts.
B) gaining equal pay for the same jobs.
C) being CEOs at large corporations.
D) serving as advisors to presidential candidates and the President.

Question 27

Which of the following is true of the Hispanic population in the U.S.?

A) There are currently 60 million Hispanics in the United States.
B) By 2050, they will likely comprise about 33 percent of the U.S. population.
C) They tend to ignore the media, especially radio and television.
D) They recently have not exercised their voting rights.

Question 28

To stay informed, the Hispanic population in the U.S. depends most on

A) magazines.
B) newspapers.
C) radio and TV.
D) the Internet and its Web sites.

Question 29

Which of the following is true of the black population in the U.S.?

A) Their disposable income has decreased considerably in recent years.
B) Their socioeconomic status has increased primarily because of large increases in women's incomes.
C) Nearly one-third of the growth in their population comes from foreign-born people.
D) Median family income is 78 percent of that of white families in the same age group.

Question 30

Regarding the black population, the public relations field

A) needs to attract sufficient numbers to it.
B) needs to discontinue its current outreach efforts.
C) needs to remind representatives from this community about the value of public relations.
D) needs to establish an award that recognizes the efforts of D. Parke Gibson.

Question 31

The main purpose of Bridges TV was

A) to emphasize the importance of Asian careers and material success.
B) to employ American journalists.
C) to build "bridges of understanding between American Muslims and mainstream America."
D) to serve Asian immigrants from mainland China.

Question 32

Which of the following is true of the gay population in the U.S.?

A) are no longer a target of opprobrium and opportunity
B) average household income is three times higher than the national average
C) estimated at 15 million members
D) are rarely included in TV network scripted programs

Question 33

____________ have become an important community for public relations professionals and the organizations they represent.

A) members of Automobile Association of America.
B) senior citizens and retired people.
C) members of MENSA.
D) members of the American Retired Persons Organization.

Question 34

Which of the following does NOT characterize nonprofit organizations?

A) champion multiculturalism in their respective communities
B) are the principal source of employment for the majority of people in their community
C) serve cultural, educational, religious, and social needs in their communities
D) serve as the primary source for employment of recent public relations graduates

Question 35

Which of the following is a public relations practice in the nonprofit sector?

A) avoid using media advocacy to raise public awareness
B) has abundant financial resources for key activities
C) they avoid using celebrity spokespeople
D) they use controversial communication tactics to raise public awareness

Question 36

Positioning, especially for a nonprofit organization, means

A) valuing advertising.
B) knowing what position you own.
C) ignoring the competition and their positions.
D) being all things to all people.

Question 37

In nonprofit public relations campaigns, strategic planning encompasses all EXCEPT which of the following?

A) defining issues
B) framing issues
C) using bluster
D) targeting messages

Question 38

The buying power of the minority population has decreased despite its growth in numbers.

Question 39

Because they are arbiters of communications, public relations people need to be sensitive to the new realities of multiculturalism.

Question 40

Enforcing policies in the interests of all employees and enhancing the quality of life for everyone are examples of social responsibility.

Question 41

In 2007, for the first time, charitable giving exceeded $300 billion.

Question 42

Voluntarism is an important element of "giving back."

Question 43

Fostering positive reactions in its community is a goal of a community relations program.

Question 44

An organization's ability to negotiate an agreement between itself and the community and its constituents is fundamental for achieving peaceful coexistence.

Question 45

Participating appropriately as a "citizen"
and being economically stable are among tangible commodities a community expects from resident organizations.

Question 46

Bringing pride to a city or region is an intangible contribution that an organization makes.

Question 47

When an organization doesn't receive a reasonable level of support for its business and its products, the existence of community relations problems is evident.

Question 48

Immigration is-and will be-responsible for more than two-thirds of the population growth in the United States.

Question 49

The "mommy track" and "mommy wars," glass ceilings, and pink-collar ghettos still affect employment of women as much as they used to, especially in the public relations field.

Question 50

Based on current projections, people of Spanish heritage will comprise at least 33 percent of the U.S. population in 2050.

Question 51

One of the major challenges for the field of public relations is attracting more African Americans.

Question 52

Building bridges of understanding between mainstream America and the American Muslim population is among the major community relations challenges.

Question 53

Based on various demographics, the gay community is a very attractive target for all kinds of marketers.

Question 54

Senior citizens-the over-50 crowd-are among the important diverse communities to whom public relations professionals must be sensitive.

Question 55

A major difference between the corporate sector and nonprofits is the willingness to use media advocacy or provocative techniques to be noticed.

Question 56

The necessity of one nonprofit to differentiate itself from another indicates the days of being "all things to all people" are over.

Question 57

Since 1976, which group of immigrants has grown dramatically, and how has that growth manifested itself in the U.S.?

Question 58

Identify three trends that characterize corporate giving in the second decade of the 21^st century.

Question 59

List some of the typical objectives of an effective community relations effort.

Question 60

For-profit and not-for-profit organizations share many similarities but differ in many ways, too. Pinpoint and discuss one major characteristic that differentiates them.