Deck 7: Writing for the Web

Question 1

The major news event that established the Web as a premier news medium was

A) the Kennedy assassination
B) September 11, 2001
C) the death of Michael Jackson

Answer 1

September 11, 2001

Question 2

The immediacy characteristic of the Web means that

A) the Web can keep information permanently
B) the Web can contain information in a variety of forms
C) once information is available, it can be published

Answer 2

once information is available, it can be published

Question 3

For journalists probably the most important characteristic of the Web is its

A) mobility
B) capacity
C) interactivity

Answer 3

interactivity

Question 4

Despite the Web, deadlines in journalism function pretty much like they always did.

Question 5

Web journalists can specialize in learning their skills; for example, someone who is interested in photojournalism doesn't have to worry about learning how to write.

Question 6

Users often go to the Web seeking

A) to be entertained
B) specific information
C) to be surprised

Question 7

Writing well is just as important on the Web as it is in any other medium.

Question 8

The concept of lateral reporting means that a reporter is confined to thinking about a story with a single means of information presentation.

Question 9

The use of a variety of means to tell parts of a story on the Web is called a

A) variety show
B) corporation
C) Web package

Question 10

Audiences expect news on the Web to be

A) written in flowery prose
B) less accurate than news in other media
C) immediate

Question 11

The Web has had the effect of increasing the time a writer can devote to editing his or her copy.

Question 12

A Web journalist must know how to operate a variety of equipment.

Question 13

Expanding a story to include information in various forms is called

A) story inflation
B) lateral reporting
C) broadcast-to-print reporting

Question 14

Web audiences are most likely to be attracted to websites with

A) flashy designs
B) lots of pictures and graphics
C) up-to-date, accurate information

Question 15

The concept of "visual logic" means that a visitor to a website

A) can adjust the elements on the site to his or her liking
B) can see and understand all of the elements on the site quickly
C) can grasp hidden meanings and messages buried within the site.

Question 16

The tool on a Web page that allow the user to get from one page to another within the site is called

A) navigation
B) integration
C) illumination

Question 17

Almost all sites need to present new and updated information.

Question 18

One of the most valued characteristics of writing on the Web is

A) casualness
B) efficiency
C) abstractness

Question 19

In general, the Web is a place where anything goes and any language is appropriate.

Question 20

The term "backpack journalism" denotes the variety of tools available to the journalist in reporting today's news.

Question 21

Of all the tools the Web reporter has to present information, the most important is

A) graphics
B) text
C) sound

Question 22

One use of graphics is to help readers picture what cannot be photographed.

Question 23

A good Web packages needs

A) lots of audio clips
B) a strong, unifying theme
C) lots of variety in design and use of type