Deck 2: Publishing Online

Question 1

Wikis are collections of searchable, linked Web pages that users can create or ____ collaboratively.

A) test
B) edit
C) run
D) program

Answer 1

edit

Question 2

A Web site is a collection of related Web pages that are usually hosted on the same ____.

A) server
B) client
C) database
D) program

Answer 2

server

Question 3

-The chart in the accompanying figure displays the number of searches for the terms blog and ____ between 2004 and 2009.

A) trends
B) search
C) Web site
D) wiki

Answer 3

wiki

Question 4

-As seen in the accompanying figure, blogs were more popular than ____ prior to 2007.

A) Web sites
B) regions
C) news references
D) wikis

Question 5

When Web pages are created manually, ____ are applied to each piece of content that appears on a page.

A) XML tags
B) AJAX tags
C) DHTML tags
D) HTML tags

Question 6

Blogging and wiki applications, along with many Web applications, are designed by using what is known as a three-tiered architecture, in which each ____, is responsible for one of these specific processing tasks.

A) structure
B) Cascade Style Sheet
C) functional component
D) construct

Question 7

The middle tier is responsible for processing user input from the ____.

A) presentation tier
B) business logic tier
C) database tier
D) bottom tier

Question 8

Most blogs contain a(n) ____ section that provides access to previous blog posts listed by the month and year when they were created.

A) backup
B) mirror
C) archive
D) cold

Question 9

Most blogging applications will use the title of a blog post as a hyperlink to the post's ____ page.

A) share link
B) hyperlink
C) archive link
D) permalink

Question 10

The New York Times book blog, ____, often features video interviews with authors whose books are being reviewed.

A) Rocketboom
B) Daily Nightly
C) Paper Cuts
D) iReport

Question 11

The ____ is a term used to refer to the ever-changing nature of all types of information on the World Wide Web, such as news headlines, frequently updated blogs, updates on social networks, and popular terms on search engines.

A) World Live Web
B) Internet 2.0
C) Web 2.0
D) Wide Wide Web

Question 12

The World Live Web is a term that reflects the continuously changing content across the ____.

A) Internet
B) Web 2.0
C) World Wide Web
D) blogs

Question 13

Technorati assigns each blog an authority value to describe how influential it is in the ____.

A) Internet
B) Web
C) World
D) blogosphere

Question 14

-After creating an account in Blogger and specifying a name and URL for your blog, Blogger displays your ____ page, as shown in the accompanying figure.

A) Manage Blogs
B) Blogger
C) Profile Page
D) Dashboard

Question 15

-The Dashboard page in Blogger is the point of entry for ____, as seen in the accompanying figure.

A) monitoring your account
B) managing your blog
C) creating your blog
D) uploading to your blog

Question 16

You can decide whether or not to display comments on a blog and who has permission to add comments to your blog by using the Comments page on the ____.

A) Settings tab
B) Layout tab
C) Tags tab
D) Posting tab

Question 17

The Page Elements page on the ____ offers a rich user experience when configuring the layout of your blog.

A) Posting tab
B) Settings tab
C) Layout tab
D) View tab

Question 18

Gadgets are sometimes referred to as ____ on other blogging platforms.

A) thumbnails
B) whatsis
C) contraptions
D) widgets

Question 19

-When posting an image to a blog, as shown in the accompanying figure, the blogging application will usually ____.

A) locate the image in the sidebar
B) resize the image so that it fits within the blog's content area
C) have the image appear at the top of the blog near the logo
D) host the image on a different server, an image server

Question 20

-According to the accompanying figure, you can add an image from a(n) ____.

A) Web address
B) image database
C) e-mail attachment
D) CD repository

Question 21

File formats commonly used for displaying images on the Web include JPG, GIF, and ____.

A) BMP
B) PNG
C) TIFF
D) DIB

Question 22

-A blog may contain content that originates from ____, as shown in the accompanying figure.

A) official databases
B) official Web sites
C) multiple Web sites
D) small databases

Question 23

-As seen in the accompanying figure, a blog's header contains blog's title and description and is stored in the blog's ____.

A) layout
B) settings
C) definition
D) database

Question 24

Web sites hosting video content that is available for sharing typically provide the appropriate ____ to embed the video in a blog post.

A) HTML code with which
B) name under which
C) labels on which
D) size choices

Question 25

When writing a blog post that includes embedded video, copy the embed code from the video-sharing Web site and paste it into the blog application's ____.

A) XML editor
B) HTML program
C) XML program
D) HTML editor

Question 26

Steve Garfield's blog was one of the first ____ on the World Wide Web.

A) news blogs
B) video blogs
C) music blogs
D) cooking blogs

Question 27

Qik streams live video and allows viewers to comment on the video in a chat window ____.

A) while it is being broadcast
B) even before broadcast
C) at the end of the broadcast
D) all of the above

Question 28

Many bloggers promote each other's blogs by posting ____ on their blogs.

A) back links
B) inbound links
C) outbound links
D) reciprocal links

Question 29

Many blogging applications, including Blogger, can be configured to automate the process by notifying a ____ of updates as they happen.

A) DNS server
B) busy server
C) ping server
D) host server

Question 30

To use Ping-O-Matic, you enter the title and ____ of your blog and select the services that you wish to ping.

A) PING
B) URL
C) DNS
D) HTTP

Question 31

Advertisers may purchase ads for as short as a(n) ____, when launching a product or Web site, or for longer periods of time to build brand recognition and awareness on the Web.

A) minute
B) hour
C) day
D) week

Question 32

____'s AdSense is one of several services that bloggers can use to place context-sensitive ads on their blogs.

A) Google
B) Microsoft
C) Yahoo
D) YouTube

Question 33

A collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created is called a ____.

A) ping
B) blog
C) wiki
D) host

Question 34

Perhaps the most famous wiki application on the World Wide Web is ____.

A) Wikipedia
B) ShopWiki
C) Google
D) TechCrunch

Question 35

____ provides a portal with links to wikis about popular entertainment topics, including comic book characters, video games, sports, television programs, toys, and movies.

A) LyricWiki
B) Wikia
C) ShopWiki
D) WikiTravel

Question 36

Creating or contributing to a wiki requires the use of a(n) ____.

A) client-based wiki application
B) e-mail-based wiki application
C) browser-based wiki application
D) ftp-based wiki application

Question 37

Three of the more popular wiki applications are MediaWiki, PBworks, and ____.

A) Google Chrome
B) Google Docs
C) Google Reader
D) Google Sites

Question 38

____ provides a user-friendly and intuitive hosted wiki platform used by business, nonprofit, and educational customers.

A) PBworks
B) WikiSpaces
C) TiddlyWiki
D) Google Sites

Question 39

Wikis typically have two different modes, the View mode, and the ____.

A) Publish mode
B) Edit mode
C) Run mode
D) Program mode

Question 40

PBworks allows users to create or edit an article by using a(n) ____.

A) blog editor
B) HTML editor
C) WYSIWYG text editor
D) XML editor

Question 41

The presentation tier may handle content that includes HTML-formatted ____.

A) text
B) images
C) programs
D) hyperlinks

Question 42

Sidebars can contain functionality offered by the blogging application, such as ____.

A) searching the blog
B) leaderboard ads
C) banner ads
D) accessing its archives

Question 43

Search results from ____ may include posts from blogs along with content from other types of Web sites.

A) standard search engines
B) Wikipedia
C) Google
D) Bing

Question 44

____ limits its searching to blogs.

A) Delicious
B) Technorati
C) Google Blog Search
D) Yahoo

Question 45

Constantly updated sites of the World Live Web, such as ____, provide their own search engine to enable users to find content on its site that might be too new to be indexed by traditional search engines.

A) Outlook
B) Delicious
C) Digg
D) YouTube

Question 46

Blogs and wikis are two Web 2.0 tools that allow users to publish content online.

Question 47

A blog is a collective online effort in which contributors share knowledge, collaborate on projects, or document organizational procedures.

Question 48

-In the accompanying figure, you can see the number of times the term wiki appeared in Google News results.

Question 49

Using online blog, wiki, or Web-site creation tools, a Web designer will specify the HTML structure and CSS styles to be applied to a particular page.

Question 50

The database tier deals with the presentation of information in the browser and the experience of users working with that information.

Question 51

Professional bloggers seldom rely on advertising to make money from their blogs.

Question 52

People who post to their blogs are often referred to as bloggers.

Question 53

The title of a blog post becomes part of the unique URL of its permalink page.

Question 54

Corporate Web sites are often the company's more formal channel of communication.

Question 55

iReport is a Web site that CNN hosts for capturing user-generated news content.

Question 56

Paper Cuts is a blog that shares insights into the NBC Nightly News.

Question 57

-In the accompanying figure, Edit Posts, Settings, Layout, and Monetize are options for managing your blog.

Question 58

-In the accompanying figure, the Browse button allows you to select an image located on your computer.

Question 59

JPG is an older, proprietary format developed by CompuServe.

Question 60

-As per the accompanying figure, Blogger's servers host the news content displayed in the sidebar gadget embedded in this blog post.

Question 61

Video blogs may include previously recorded video, but not live video.

Question 62

The simplest way to promote a blog is to tell people about it.

Question 63

Notifying a Web server of an update to a blog improves how quickly search engines will find and index the new content.

Question 64

Advertising is the main source of revenue for only a few blogs.

Question 65

For cost-per-click ads, advertisers pay when an ad appears 1000 times.

Question 66

In a blog, posts appear in reverse chronological order.

Question 67

Wikis promote collaboration, as many contributors can edit the same page at different times.

Question 68

The Web server hosting the wiki application accesses a data warehouse to retrieve and update the wiki's content.

Question 69

Professional users often want to associate their own domain names with their blog or wiki Web sites.

Question 70

MediaWiki is a hosted wiki solution that is popular among educators and casual wiki users.

Question 71

Some blogs and wikis involve their readers in the process of creating online content and, as a result, build online communities.

Question 72

By searching Technorati, you can find out what bloggers are saying about a particular topic, company, product, or issue.

Question 73

-In the accompanying figure, the Choose a Layout section specifies the size of the image within the blog post.

Question 74

PNG is an uncompressed file format that results in large file sizes.

Question 75

When streaming content is transmitted to the client computer, some or all of the video is buffered until it is played.

Question 76

Selecting the View Source or View Source Code option within your browser displays a Web page's underlying ____________________ code.

Question 77

Some types of sidebar content can include hyperlinks to the blogger's favorite blogs or Web sites, also known as a(n) ____________________, or contact information for the blog owner.

Question 78

Many companies use both Web sites and ____________________ to communicate with their customers.

Question 79

Some bloggers have become ____________________, using their blogs as a space to share their thoughts about news and events as they happen.

Question 80

The Huffington Post and Rocketboom are popular online ____________________ sites.