Deck 8: E-Commerce, Web 2.0, and Social Networking

Question 1

Nonmerchant companies ________.

A) take title to the goods they sell
B) sell services that they provide
C) include B2C, B2B, and B2G transactions
D) arrange for the purchase and sale of goods

Answer 1

D

Question 2

Which of the following is true of Web 2.0?

A) It is a primitive interorganizational information system.
B) It is supported by telephones, faxes, and EDIs.
C) Its supporting technologies include HTTP and HTML.
D) It makes use of user-generated content and is flexible.

Answer 2

D

Question 3

Which of the following nonmerchant e-commerce companies supports a competitive bidding process?

A) auctions
B) clearinghouses
C) B2C firms
D) mashups

Answer 3

A

Question 4

When a business engages in e-commerce,the manufacturer may be able to offer a lower price and still make a profit,which may cause price conflicts with its traditional channel members.The ability of the manufacturer to offer a lower price and still make a profit is largely attributed to ________.

A) emergence
B) price elasticity
C) disintermediation
D) channel conflict

Question 5

What is service-oriented architecture?

A) It is the structure of an organization that heavily emphasizes the importance of superior customer service.
B) It is a software design methodology related to interorganizational program-to-program communication.
C) It is the investment in vendor-customer relationships with the expectation of returns in the marketplace.
D) It is a content structure that has emerged from the processing of many user tags.

Question 6

Using e-commerce to buy directly from the manufacturer eliminates the middlemen in the supply chain.Which of the following terms best explains this elimination?

A) deliberation
B) mashup
C) clearinghouse
D) disintermediation

Question 7

Traditional B2C information systems rely on a(n)________ that customers use to enter and manage their orders.

A) auction forum
B) electronic exchange
C) clearinghouse
D) Web storefront

Question 8

In a typical distribution system,raw material suppliers sell to manufacturers,manufactures sell to distributors,and distributors sell to retailers.All these transactions are categorized as ________ transactions.

A) B2C
B) B2B
C) C2C
D) B2E

Question 9

________ provide goods and services at a stated price and arrange for the delivery of the goods,but they never take title.

A) Auctions
B) E-markets
C) Cyberstores
D) Clearinghouses

Question 10

Jackson Enterprises sells products online to the state-run Environmental Protection Agency.This is a ________ transaction.

A) B2B
B) B2C
C) B2G
D) C2C

Question 11

E-commerce is the buying and selling of goods and services ________.

A) over private and public computer networks
B) in restricted markets using cyber intermediaries
C) using intermediaries such as dealer and agents
D) that cannot be sold via traditional distribution channels

Question 12

________ measure(s)the amount that demand rises or falls with changes in price.

A) Price ceilings
B) Price fixing
C) Price per earning ratio
D) Price elasticity

Question 13

Which of the following is true of Social CRM?

A) Relationships between vendors and buyers are predefined.
B) Customers control their relationships with the company.
C) Organizations offer very few customer touch points.
D) Service-oriented architecture has impeded Social CRM.

Question 14

Sales between a supplier and a retail consumer are ________ transactions.

A) B2C
B) B2B
C) B2G
D) C2C

Question 15

________ is a key principle of Enterprise 2.0.

A) Transcendence
B) Divergence
C) Emergence
D) Dependence

Question 16

The U.S.Census Bureau defines ________ as companies that take title to the goods they sell.

A) merchant companies
B) electronic exchanges
C) clearinghouses
D) auctions

Question 17

________ is the application of Web 2.0 technologies,collaboration systems,social networking,and related technologies to facilitate the cooperative work of intellectual workers in organizations.

A) Enterprise architecture
B) Enterprise resource planning
C) Enterprise 2.0
D) Enterprise application integration

Question 18

Amazon.com,REI.com,and LLBean.com are examples of companies that use ________ information systems.

A) B2E
B) B2B
C) B2G
D) B2C

Question 19

Which of the following has enabled thin-client applications to have considerable functionality?

A) increase in the number of users
B) increase in user-generated content
C) increased capabilities of browsers
D) increased communication between client and server

Question 20

Which of the following was a supporting technology of pre-Internet systems?

A) EDI
B) SOA
C) HTML
D) Flash

Question 21

Which of the following is true about social capital?

A) Social capital is the investment in human knowledge and skills for future profit.
B) The people you know the least contribute the most connections to your network.
C) Social capital can be gained by limiting ones friends but strengthening the relationships with them.
D) Strong relationships contribute the most to the growth of social capital.

Question 22

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them.This refers to which of the following characteristics of Enterprise 2.0?

A) search
B) authoring
C) signals
D) extensions

Question 23

Traditional software companies rely on ________ for revenue

A) software license fees
B) advertising
C) interest
D) commissions

Question 24

Google pioneered Web 2.0 advertising.With its ________ software,vendors pay Google a certain amount for particular search words.

A) AdSense
B) Adware
C) AdWords
D) AdCap

Question 25

On some sites,users can provide customer support to one another,or even participate in the creation of product specifications,designs,and complete products in a process called ________.

A) social capitalization
B) mashing up
C) crowdsourcing
D) electronic exchanging

Question 26

Traditional sites are about ________;Web 2.0 is about ________.

A) publishing; participation
B) mash ups; crowdsourcing
C) organic experiences; controlled experiences
D) B2C e-commerce; B2B e-commerce

Question 27

In the Web 2.0 world,no marketing is done.New product features are released and vendors wait for users to spread the news to one another,one friend sending a message to many friends;most of whom send that message,in turn,to their friends;and so forth,in a process called ________.

A) affiliate marketing
B) viral marketing
C) co-marketing
D) network marketing

Question 28

A(n)________ is a structure of individuals and organizations that are related to each other in some way.

A) folksonomy
B) electronic exchange
C) social network
D) crowdsource

Question 29

When the output from two or more Web sites is combined into a single user experience it is called a(n)________.

A) social network
B) mashup
C) crowdsource
D) electronic exchange

Question 30

Which of the following is an example of human capital?

A) time and energy
B) factories and machines
C) knowledge and skills
D) social relationships

Question 31

Web 2.0 companies ________.

A) sell software licenses
B) offer their software as a product
C) provide software as a free service
D) lock down all the legal rights they can

Question 32

In the Web 2.0 world,the value of a site increases ________.

A) over time
B) exponentially
C) as the investments in it increase
D) with users and use

Question 33

A ________ is a content structure that has emerged from the processing of many user tags.

A) metalanguage
B) mashup
C) folksonomy
D) bookmark

Question 34

Web 2.0 applications ________.

A) must be installed on users' computers
B) are thick clients
C) have infrequent, controlled releases
D) are downloaded as Silverlight code

Question 35

In Enterprise 2.0,pushing enterprise content to users based on subscriptions and alerts is part of ________,according to McAfee's Enterprise 2.0 model.

A) signaling
B) authoring
C) tagging
D) searching

Question 36

Being linked to a network of highly regarded contacts is a form of social ________.

A) credential
B) consciousness
C) mobility
D) commerce

Question 37

Which of the following are the characteristics of Enterprise 2.0,according to McAfee?

A) search, links, authoring, tags, extensions, signals
B) speed, LAN, auctions, tags, e-commerce, social capital
C) SOA, LAN, advertising, tags, electronic-exchange, SAAS
D) UGC, SOA, tags, extensions, signals, social CRM

Question 38

Which of the following expenses are likely to increase for manufacturers who use e-commerce to sell directly to consumers?

A) procurement expenses
B) advertising expenses
C) production expenses
D) customer-service expenses

Question 39

When HP Computers began to sell directly to the public,some retailers resented the competition and stopped carrying HP products in their stores.This is an example of ________.

A) reintermediation
B) channel conflict
C) mashups
D) the bullwhip effect

Question 40

Karl Marx defined ________ as the investment of resources for future profit.

A) capital
B) business
C) equity
D) returns

Question 41

Web 2.0 companies lock down all the legal rights they can.

Question 42

Merchant companies sell services provided by others.

Question 43

Social capital adds value through information,influence,social credentials,and personal reinforcement.

Question 44

In the case of traditional software vendors,extensive testing and true beta programs precede every product release.

Question 45

Reviews form the bulk of user-generated content.

Question 46

Customer service expenses are likely to decrease for manufacturers that use e-commerce to sell directly to consumers.

Question 47

Managing prices by direct interaction with the customer yields better information than managing prices by watching competitors' pricing.

Question 48

According to Henk Flap,the value of social capital is determined by the number of relationships in a social network,by the strength of those relationships,and by the resources controlled by those related.

Question 49

In B2C e-commerce,sales are made between companies.

Question 50

An electronic exchange is an example of a merchant company.

Question 51

Traditional software companies use the term software as a service to mean that they will provide their software products via the cloud.

Question 52

Without distribution and retailing partners,manufacturer who engages in e-commerce will have the increased logistics expense of entering and processing orders in small quantities.

Question 53

Strong relationships contribute the most to the growth of social networks.

Question 54

Not all business information systems benefit from flexibility and organic growth offered by Web 2.0.

Question 55

Gateway Corp.eliminated all its channel members and now sells directly to the public over the Internet.This is an example of disintermediation.

Question 56

E-commerce is the buying and selling of goods and services exclusively over public computer networks.

Question 57

Google,Amazon.com,and eBay exemplify Web 2.0.because they sell software licenses instead of providing software as a free service.

Question 58

Disintermediation reduces market efficiency.

Question 59

Crowdsourcing combines social networking,viral marketing,and open-source design,saving considerable cost while cultivating customers.

Question 60

Social capital is the investment in social relations with the expectation of returns in the marketplace.

Question 61

What are mashups? Explain with the help of an example?

Question 62

What is meant by service-oriented architecture (SOA)?

Question 63

What is the difference between traditional CRM and Social CRM?

Question 64

What kind of marketing is used for Web 2.0 applications?

Question 65

What is disintermediation?

Question 66

How is the value of social capital determined?

Question 67

According to McAfee,Enterprise 2.0 workers want to be able to navigate content structures such as lists and tables of content.

Question 68

With Social CRM,business control the messages,offers,and support that customers receive based on the value of the customer.

Question 69

What is e-commerce?

Question 70

In Social CRM,relationships between organizations and customers are predefined.

Question 71

What are the six characteristics of Enterprise 2.0?

Question 72

What is a folksonomy?

Question 73

What is a clearinghouse? Explain with the help of an example.

Question 74

What is Enterprise 2.0?

Question 75

Historically,organizations have created social capital via salespeople,via customer support,and via public relations.

Question 76

What is Social CRM?

Question 77

How is e-commerce related to price elasticity?

Question 78

How does social capital add value?

Question 79

Enterprise 2.0 content is tagged differently from the content on the Web.

Question 80

What is an e-commerce auction? Give an example of an e-commerce company.