Deck 8: Social Media Information Systems

Question 1

Which of the following statements is true of seekers of truth?

A) They share a common belief and seek conformity.
B) They do not change their opinion when confronted with a contrary opinion.
C) They are effective for activities like sales and marketing.
D) They generally do not form bonds with an organization.

Answer 1

D

Question 2

Which of the following statements is true of social CRM?

A) The relationships between organizations and customers are unchanging.
B) Each customer crafts his or her own relationship with the company.
C) Sales managers can control what the customer is reading about a company and its products.
D) Customers who are likely to make the highest purchases are likely to receive the most attention.

Answer 2

B

Question 3

________ is the dynamic social media process of employing users to participate in product design or product redesign.

A) Social capitalization
B) Flexible product development
C) Crowdsourcing
D) Collaborative product development

Answer 3

C

Question 4

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A) Enterprise relationship management
B) Enterprise resource planning
C) Enterprise 2.0
D) Enterprise application integration

Question 5

Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.

A) outlets
B) sponsors
C) application providers
D) dashboards

Question 6

With respect to the five components of social media information systems (SMIS),which of the following statements is true of user communities?

A) They process SM sites using elastic, cloud-based servers.
B) They develop and operate their own custom social networking application software to read and submit data.
C) They need to be trained on both SMIS user procedures as well as on their organization's social networking policy.
D) Their procedures are informal, evolving, and socially oriented.

Question 7

________ is the use of information technology to support the sharing of content among networks of users.

A) Electronic data interchange
B) Data warehousing
C) Cloud computing
D) Social media

Question 8

A ________ is a content structure that has emerged from the processing of many user tags.

A) metalanguage
B) chrome
C) folksonomy
D) bookmark

Question 9

________ is data about relationships.

A) Connection data
B) Capital data
C) Content data
D) Communication data

Question 10

Social media ________ create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

A) application providers
B) collaborators
C) dashboards
D) outlets

Question 11

Which of the following statements is a feature of social media application providers?

A) They do not support custom software for long durations as it is expensive.
B) They generally charge users a license fee to use their applications.
C) They use elastic, cloud-based servers to process SM sites.
D) They sponsor content on SM sites.

Question 12

Social media ________ are the companies that operate the SM sites.

A) outlets
B) sponsors
C) application providers
D) newsrooms

Question 13

Which of the following statements is true about viral hooks?

A) It is used to restrain information leaks from an organization.
B) It is used to enhance an organization's privacy on its SM sites.
C) It is designed to root out users who post junk content on an organization's SM site.
D) It is an inducement to pass communication along the tiers of a community.

Question 14

Which of the following statements is true of defenders of belief?

A) They seek conformity and want to convince others of the wisdom of their opinions.
B) Their communities do not facilitate activities like sales and marketing.
C) They are effective for activities that involve innovation and problem solving.
D) When confronted with contrary evidence, they change their opinion.

Question 15

Which of the following statements is a characteristic of user communities?

A) Social Media (SM) user communities are mostly based on geographic and familial ties.
B) Most users of SM belong to several different user communities.
C) In community-SM site relationships, the relationships in second-tier communities are disassociated from first-tier users.
D) A viral hook is an inducement to constrain communications between user communities.

Question 16

With respect to the five components of social media information systems (SMIS),which of the following statements is true of application providers?

A) They usually process SM sites using desktops, laptops, and smartphones.
B) They store and retrieve SM data on behalf of sponsors and user communities.
C) They employ browsers and native mobile applications to store and retrieve connection data.
D) Their procedures are informal, evolving, and socially oriented.

Question 17

SM communities differ from regular communities because ________.

A) they are based on mutual interests of users
B) they are based only on organizational boundaries
C) most people belong to a single community
D) the total number of its users is determined by the sum of the sizes of all its communities

Question 18

________ is data and responses to data that are contributed by users and SM sponsors.

A) Connection data
B) Capital data
C) Content data
D) Custom data

Question 19

With respect to the five components of social media information systems (SMIS),which of the following statements is true of SM sponsors?

A) They process SM sites using elastic, cloud-based servers.
B) They develop and operate their own custom, proprietary, social networking application software.
C) They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.
D) Their procedures are informal, evolving, and socially oriented.

Question 20

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of ________.

A) signaling
B) authoring
C) tagging
D) searching

Question 21

Which of the following statements is true of social capital?

A) When a user creates content for an organization, the strength of the relationship increases.
B) Social capital does not depreciate.
C) Using relationships in social networks to influence decision makers decreases the value of social capital.
D) The strength of a relationship between two entities is determined by the number of relationships of each entity.

Question 22

Which of the following statements is true of social networking problems?

A) Responses to problematic content are best reserved for instances where it has caused the organization to do something positive.
B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.
C) The product development team should not receive the criticisms posted on a social networking site.
D) If the problematic content represents reasonable criticism of the organization's products, the best response is to delete it.

Question 23

Social media application providers create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Question 24

Which of the following statements is true of social capital?

A) Social capital is the investment in human knowledge and skills for future profit.
B) The value of social capital is determined by the number of relationships in a social network.
C) Social capital can be gained by limiting the number of friends.
D) Being linked into social networks undermines a professional's image and position in an organization.

Question 25

Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

Question 26

A social media information system is an information system that supports the sharing of content among networks of users.

Question 27

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them.Which of the following characteristics of Enterprise 2.0 does this refer to?

A) search
B) links
C) signals
D) extensions

Question 28

Which of the following statements is true of using social media to advance organizational strategy?

A) The unpredictability of dynamic processes like social media is encouraged in supply chains.
B) Solving supply chain problems via social media reinforces an organization's sense of privacy.
C) Users who have no financial incentive are willing to provide reviews to the buyer community.
D) Organizations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.

Question 29

A ________ is a statement that delineates employees' rights and responsibilities.

A) statement of purpose
B) bill of labor
C) social media policy
D) corporate datasheet

Question 30

Both community users and employees of SM sponsors process SM sites using elastic,cloud-based servers.

Question 31

A social media sponsor cannot develop its own provider.

Question 32

Google is an example of a social media application provider.

Question 33

Which of the following statements is true of responding to social networking problems?

A) Deleting legitimate negative comments indicates that the site contains genuine user content.
B) Criticism of products on an SM site cannot be used for product development.
C) Responses to problematic content on the organization's SM site should be defensive.
D) Patronizing responses to comments from content contributors can generate a strong backlash.

Question 34

Social media enables people to form hives,which refer to groups of people related by a common interest.

Question 35

In McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is called ________.

A) signaling
B) authoring
C) tagging
D) searching

Question 36

Being linked to a network of highly regarded contacts is a form of ________.

A) social credential
B) personal reinforcement
C) mobility
D) nepotism

Question 37

In the context of management,________ means loss of control of employees.

A) transcendence
B) divergence
C) emergence
D) dependence

Question 38

Social media is the use of information technology to support the sharing of content among networks of users.

Question 39

Social media sponsors are the companies that operate the SM sites.

Question 40

SM sponsors employ browsers and native mobile applications to read and submit data.

Question 41

Defenders-of-belief communities facilitate activities like sales and marketing.

Question 42

SM sponsors do not require training on social media information systems (SMIS)user procedures to contribute to their organization's SM site.

Question 43

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of authoring.

Question 44

SM application providers develop and operate their own custom,proprietary,social networking application software.

Question 45

Employees who contribute to and manage social networking sites will generate direct labor costs.

Question 46

In social CRM,since the relationships between organizations and customers emerge from joint activity,customers have as much control as companies.

Question 47

SM application providers store and retrieve SM data on behalf of sponsors and user communities.

Question 48

For SM sponsors,social networking procedures are informal,evolving,and socially oriented.

Question 49

Connection data differentiates social media information systems (SMIS)from Web site applications.

Question 50

According to McAfee,Enterprise 2.0 workers prefer to navigate content structures rather than searching for content.

Question 51

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Question 52

Content data is data about relationships.

Question 53

Defenders-of-belief communities are well-suited for activities that involve innovation or problem solving.

Question 54

The application of social media to facilitate the cooperative work of people inside organizations is called enterprise resource planning.

Question 55

In social CRM,relationships between organizations and customers are fixed.

Question 56

Enterprise 2.0 content is tagged differently from the content on the Web.

Question 57

Seekers-of-the-truth communities are not likely to provide solutions to complex supply chain problems.

Question 58

When confronted with contrary evidence,defenders of belief change their opinion.

Question 59

Seekers of the truth share a common desire to learn something,solve a problem,or make something happen.

Question 60

Both Web sites and social networking sites present user and responder content,but only social networking applications store and process connection data.

Question 61

In the context of Customer Relationship Management (CRM),social media means that the vendor loses control of the customer relationship.

Question 62

According to McAfee's Enterprise 2.0 model,the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

Question 63

Social capital can be gained by limiting the number of friends.

Question 64

What is social media?

Question 65

Social capital is the investment in human knowledge and skills for future profit.

Question 66

A social media policy is a statement that delineates employees' rights and responsibilities.

Question 67

Being linked to a network of highly regarded contacts is a form of social credential.

Question 68

According to McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is part of tagging.

Question 69

A folksonomy is content structure that has emerged from processing many user tags.

Question 70

In the context of management,transcendence means loss of control of employees.

Question 71

If a reasoned,nondefensive response generates continued and unreasonable user-generated content from that same source,it is best for the organization to delete it.

Question 72

To an organization,the strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organization.

Question 73

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Question 74

Since the benefits of Enterprise 2.0 result from emergence,there is no way to control for either effectiveness or efficiency.

Question 75

What are social media application providers?

Question 76

The value of social capital is determined by the number of relationships in a social network,by the strength of those relationships,and by the resources controlled by those related.

Question 77

Capital is defined as the investment of resources for future profit.

Question 78

Explain the hardware component of social media information systems (SMIS)with respect to each of the three organizational roles.

Question 79

What are social media sponsors?

Question 80

Explain the data component of social media information systems (SMIS).